Fashion Week
The Top Influencers of NYFW Women's SS25
Explore the top celebrities and influencers who dominated New York Fashion Week Women's Spring/Summer 2025 with the highest EMV.
Blog
Events
All About The Paris 2024 Olympic and Paralympic Games
Discover the social media impact of the Paris 2024 Olympics and Paralympics, with record-breaking engagements, increased content consumption, and significant brand visibility, generating $163.3 million in Earned Media Value.
Events
The Top Stars and Athletes at the Paris Olympics
The Paris 2024 Olympics achieved remarkable social media engagement, with over 12 billion interactions and a 15.8% rise in content production compared to Tokyo 2020. Athletes, celebrities, and politicians greatly influenced social media, creating more than $344 million in Earned Media Value. This blog post reveals the top 20 stars and athletes who had the most impact online during the Games.
Hospitality
Hospitality and The Power of Partnerships
The luxury hospitality and travel sector is projected to exceed $700 billion within three years, fueled by a growing consumer preference for experiences over material possessions. In 2023, top hotels, airlines, and transportation companies generated an impressive $799 million media value on Instagram. Explore the most influential partnerships and trends shaping this dynamic industry.
Events
The Paris 2024 Olympics Debrief
The Paris 2024 Olympics captivated the global public and took socials by storm, with luxury brands thriving from heightened visibility. Lefty x Karla Otto reveal that the Paris Olympics generated $163.3M in EMV (Earned Media Value), with emerging athletes surpassing the influence of the most decorated Olympians, and Snoop Dogg generating more EMV than all sportswear brands combined.
Events
Who Shined Brightest at the 2024 Olympics Opening Ceremony?
Discover the captivating data from the Summer Olympic Games opening ceremony in Paris, featuring stunning performances by Lady Gaga and Celine Dion. This celebration of French culture drew record viewership and significant social media buzz. Join us as we uncover the top celebrities and influencers sharing their experience on social media.
Influencer Marketing
The Most Popular Pet Influencers of 2024
The pet industry is booming and driven by social media and influencer marketing. Brands are increasingly utilizing pet influencers to boost consumer engagement and increase spending on pet products. Explore the most popular pet influencers on Instagram and TikTok to enhance your brand's marketing strategy.
Hospitality
How Influencer Marketing Is Revolutionizing The Airline Industry
Luxury airlines are using influencer marketing to boost visibility and brand awareness. They now account for 45% of the hospitality industry's share of voice on Instagram and are among the fastest-growing sectors on the platform. Learn how strategic partnerships with influencers are driving this growth.
Influencer Marketing
How NFL Teams Scored Big with Influencer Marketing in 2023
Discover how influencer marketing is revolutionizing the NFL. From boosting fan engagement to driving ticket sales, see which teams are leading the charge and how they did it. Read our analysis to find out who came out on top.