Blog

K-pop fans supporting their idols with signs.
Influencer Marketing

The Power of K-Pop

K-pop stars have become major influencers at Fashion Weeks, comprising 13% of top influencers and generating nearly 60% of the event's EMV. The article discusses why K-pop fits well with fashion and how brands can leverage this trend.

A person paying online with their credit card
E-Commerce

Boost Your Business With These Top Ecommerce Marketing Strategies For 2024

Master 2024 ecommerce marketing by leveraging social commerce, community engagement, influencer collaborations, and data-driven insights to boost visibility and sales.

Dior AW24 Haute Couture
Fashion Week

The Top Influencers of Haute Couture AW24

Explore the top celebrities and influencers who dominated Haute Couture Fashion Week Autumn/Winter 2024 with the highest EMV.

A shopping cart next to a laptop.
E-Commerce

Maximize Your Ecommerce Marketing Budget For Top ROI

Discover essential tips and proven strategies to maximize your ecommerce marketing budget. Learn how to allocate resources effectively, target the right audience, and optimize your campaigns for maximum ROI. Get insights on ecommerce marketing, budget allocation, audience targeting, and campaign optimization for the best return on investment.

Louis Vuitton Paris Men's Fashion Week SS25.
Fashion Week

The Top Influencers of Paris Menswear SS25

Explore the top celebrities and influencers who dominated Paris Menswear Fashion Week Spring/Summer 2025 with the highest EMV.

children with a camera.
Influencer Marketing

Rising Stars: The Top 15 Kid Influencers of 2024 That You Need to Know

Explore the significance of kid influencers in today's marketing environment, find out the top 15 kid influencers on social media in 2024, and dive into strategies on how to collaborate with them effectively.

A woman applying a face mask.
Beauty

Beauty Buzz: How Partnering with Skincare Influencers Can Lead to Viral Success

Explore the importance of collaborating with skincare influencers and how to find the right influencer partners, build meaningful relationships with these social media personalities, and measure the impact of marketing campaigns.

Prada Menswear SS25 runway.
Fashion Week

The Top Influencers of Milan Menswear SS25

Discover the celebrities and influencers who significantly impacted and generated the highest EMV during Milan Menswear Fashion Week Spring/Summer 25 edition.

Influencer Marketing

Maximizing ROI in Influencer Marketing: The CPM Gold Standard

Maximizing CPM is essential for the success of influencer campaigns, and several factors influence what constitutes a ‘good’ CPM rate. Learn how CPM rates work in practice and discover tips and tricks to improve the CPM and ROI of their influencer marketing efforts.

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