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Design

2024 Salone del Mobile: Milan Design Week's Highlight

Now in its 62nd edition, Salone del Mobile, which anchors Milan Design Week, is the design world’s biggest moment of the year. With over 370k visitors attending this year, the fair saw a +20.2% growth from 2023.

Blonde girl taking a photo with her mobile phone of a lilac sunset.
E-Commerce

Leveraging Influencer Marketing to Drive e-Commerce Sales: The Power of Social Commerce

In e-commerce, influencer marketing leverages social media to boost brand awareness and sales. This guide outlines principles and steps for successful influencer marketing and its synergy with social commerce.

Influencer Marketing

Met Gala 2024: The Most Impactful Moments on Social

Dreams Do Come True at the Met Gala. Join us to delve into the most talked-about looks that stole the hearts on social at the 2024 Met Gala!

Influencer Marketing

Sephora: Influencer Marketing Case Study

See how Lefty helped Sephora Collection achieve a +1013% ROI on TikTok with micro and macro influencers.

Woman with purchase options.
E-Commerce

The AI Revolution in E-commerce Marketing: Exploring the Power of Data-Driven Insights

The e-commerce landscape is evolving unprecedentedly, propelled by cutting-edge technologies that promise to redefine how brands engage with their customers. At the forefront of this digital transformation stands Artificial Intelligence (AI), a game-changing force that is reshaping the very fabric of online shopping.

Influencer Marketing

The Complete Guide to Leveraging Influencer Marketing in China

Want to break into the Chinese market? Here's everything you need to know about influencer marketing in China, from finding the right influencers to creating successful campaigns.

Luxury

Celebrity Endorsements vs. Influencer Partnerships: What’s Best for Your Luxury Hotel?

Discover the most effective marketing for upscale hotels with our comprehensive analysis of celebrity endorsements and influencer collaborations tailored to enhance your visibility and guest loyalty.

Influencer Marketing

From 'Boys Love' to Global Luxury: The Thai Effect

How the surging popularity of Thai dramas reshaped luxury brand marketing and propelled local celebrities to stardom within a mere three years.

Fashion Week

AW24 Womenswear Roundup FASHION WEEKS

The Autumn/Winter 2024 season hit over half a billion in media value. What were the most impactful moments?