Learn how banks leverage influencer marketing programs to engage customers, enhance reach, and strengthen their social media presence through authentic collaborations and targeted campaigns.
Explore the rapid growth of the male cosmetics industry as it challenges norms and redefines masculinity, fueled by acceptance, innovative marketing, and influencer partnerships.
Discover how Lanvin expanded its social media presence by over 1000%, boosting influencer collaborations by 138% and achieving a 22.9% annual growth rate, leveraging Lefty's tools for effective campaign tracking and insights.
Explore the impact of female fitness influencers on Instagram, their success secrets, and how digital marketers can harness influencer marketing strategies for brand engagement.
Discover how AI technology is transforming influencer marketing with AI-generated influencers on Instagram. Explore their industry impact and meet the top 10 innovators in this evolving digital landscape.
Fashion Week allows brands to increase visibility, engage with a global audience, and strengthen their industry position. Through strategic influencer partnerships and social media campaigns, brands can capture the event's energy and turn it into meaningful consumer engagement and remarkable results.
In this recap of Lefty's latest webinar, explore how the fusion of sports, fashion, and digital influence is transforming brand strategies. Discover emerging trends from major events and the biggest influence trends we expect for 2025.
The Spring/Summer 2025 Fashion Weeks offered more than just high-fashion designs. Star athletes added a new dynamic to runway shows and marketing campaigns. Top brands leveraged athletes' fan bases and cultural impact to boost visibility and engagement, creating buzz beyond typical fashion audiences. Discover the top athletes who shaped SS25 shows and see how their partnerships captured attention and elevated brand profiles.
SS25 Fashion Weeks revolutionized the global luxury market with a "less is more" strategy, reducing shows and forming strategic partnerships. This approach increased audience engagement and raised Earned Media Value to $840 million, highlighting the industry's shift towards innovation and collaboration.