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Events

The Top Stars and Athletes at the Paris Olympics

The Paris 2024 Olympics achieved remarkable social media engagement, with over 12 billion interactions and a 15.8% rise in content production compared to Tokyo 2020. Athletes, celebrities, and politicians greatly influenced social media, creating more than $344 million in Earned Media Value. This blog post reveals the top 20 stars and athletes who had the most impact online during the Games.

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An image of a resort's pool.
Hospitality

Hospitality and The Power of Partnerships

The luxury hospitality and travel sector is projected to exceed $700 billion within three years, fueled by a growing consumer preference for experiences over material possessions. In 2023, top hotels, airlines, and transportation companies generated an impressive $799 million media value on Instagram. Explore the most influential partnerships and trends shaping this dynamic industry.

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Simone Biles on the horizontal bars.
Events

The Paris 2024 Olympics Debrief

The Paris 2024 Olympics captivated the global public and took socials by storm, with luxury brands thriving from heightened visibility. Lefty x Karla Otto reveal that the Paris Olympics generated $163.3M in EMV (Earned Media Value), with emerging athletes surpassing the influence of the most decorated Olympians, and Snoop Dogg generating more EMV than all sportswear brands combined.

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American singer Lady Gaga performing during Olympics 2024 Opening Ceremony.
Events

Who Shined Brightest at the 2024 Olympics Opening Ceremony?

Discover the captivating data from the Summer Olympic Games opening ceremony in Paris, featuring stunning performances by Lady Gaga and Celine Dion. This celebration of French culture drew record viewership and significant social media buzz. Join us as we uncover the top celebrities and influencers sharing their experience on social media.

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A dog wearing sunglasses.
Influencer Marketing

The Most Popular Pet Influencers of 2024

The pet industry is booming and driven by social media and influencer marketing. Brands are increasingly utilizing pet influencers to boost consumer engagement and increase spending on pet products. Explore the most popular pet influencers on Instagram and TikTok to enhance your brand's marketing strategy.

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A person taking a picture outside a plane window.
Hospitality

How Influencer Marketing Is Revolutionizing The Airline Industry

Luxury airlines are using influencer marketing to boost visibility and brand awareness. They now account for 45% of the hospitality industry's share of voice on Instagram and are among the fastest-growing sectors on the platform. Learn how strategic partnerships with influencers are driving this growth.

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A pile of footballs
Influencer Marketing

How NFL Teams Scored Big with Influencer Marketing in 2023

Discover how influencer marketing is revolutionizing the NFL. From boosting fan engagement to driving ticket sales, see which teams are leading the charge and how they did it. Read our analysis to find out who came out on top.

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 Balenciaga's Spring 2025 show in Shanghai
Fashion Week

All About Balenciaga's 2025 Shanghai Show

Discover how Balenciaga's Spring 2025 show in Shanghai highlighted the importance of the Chinese luxury market, showcasing tailored marketing strategies and the role of social media platforms in engaging consumers and driving growth.

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A woman opening boxes.
Lefty Updates

What's New at Lefty: Advanced Features for E-commerce Influencer Marketing

Discover the latest updates from Lefty's product team, enhancing ecommerce automation and streamlining affiliate campaigns. Learn how our new features improve influencer casting, seeding, and performance tracking for a seamless experience.

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