Women's Fashion Week SS24 was filled with cultural nods and inspiring collections. Generated an impressive $829M EMV across four cities, witnessing a remarkable +50% Increase.

From retro icons and nu nostalgia in Paris, to a surge in TikTok fashion commentators at Milan Fashion Week, or London becoming a hub for new talent & diversity in fashion, and to New York's passion for Gen Z's up-and-coming stars – Lefty and Karla Otto, alongside exclusive insights from TikTok, are here to unveil the pivotal trends and essential data you must discover this season. Delve into our latest report: SS24 Womenswear Roundup.

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SS24 Womenswear Roundup

Sport is undeniably at the height of the cultural zeitgeist. This summer's events, from Wimbledon to the Women's World Cup, have shattered viewership records, consequently boosting Sports EMV (Earned Media Value) by an average of 35% YoY. 

However, the impact of sport has expanded beyond ticket sales and broadcast figures. Social media has played a significant role in reaching a wider audience, leading to flourishing partnerships as brands seek to tap into the extensive influence of sports and engage with consumers in new ways. Athletes and sports clubs are also embracing the creative world, participating in high-profile events, and employing innovative strategies like influencer partnerships and merchandise opportunities. Authenticity and community are key factors that contribute to athletes' success as influencers, making them among the most influential figures worldwide.

In this report, Lefty and Karla Otto unlock how they can help your brand stay on top of the change, showcase key market opportunities, and lead influencer case studies shaping the sports and luxury marketing space, backed by proprietary data and creative intelligence.

Lefty_Report_TheInfluenceofSports_Lefty.pdf

Sport is undeniably at the height of the cultural zeitgeist. This summer’s events, from Wimbledon to the Women’s World Cup, have shattered viewership records, consequently boosting Sports EMV (Earned Media Value) by an average of 35% YoY.

The Influence of Sports

The AW23/24 Haute Couture Week in Paris was a stunning spectacle. Top brands such as Valentino, Schiaparelli, and Dior wowed fashion enthusiasts and influencers with their newest collections. While there was a rise in influencer presence, social media activity, and earned media value (EMV), engagement for Haute Couture content decreased by 4% this season. Nevertheless, star-studded guest lists, elegant runway displays, and breathtaking collections were the status quo for this season’s Couture Week. It’s no wonder that the event generated an astonishing amount of visibility worth $85.9 million.

Lefty_Report_Roundup_HauteCouture_AW23-24.pdf

The AW23/24 Haute Couture Week in Paris showcased top brands, an increase in influencer presence and social media activity, generating an impressive $85.9 million worth of visibility.

Haute Couture AW23/24

Take your influencer marketing program to the next level with robust analytics and streamlined workflows.

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The effortless influencer marketing platform for leading lifestyle brands

Grow the impact of your influencer community

Discover influencers from our extensive database of qualified profiles. Use smart filters to find the perfect match, including if they already mention your brand or have an audience fitting the right demographics. Qualify them with in-depth historical statistics and audience-quality data.

Identify the Right Influencers

Keep all your relationships in one place. Measure their individual or consolidated ROI. Build custom reports to segment your community and identify the best candidates for your next campaign. Onboard influencers with ease with customizable landing pages.

Influencer Relations Management

Create campaigns in a few clicks. Add the influencers you want to activate, whether uploaded directly from your influencer CRM or chosen collaboratively with your team. Automatically capture influencer content, track their sales, and record their performance in your activations – all downloadable into beautiful presentations.

Campaign Management & Reporting

Tap into Lefty's affiliation feature and take your e-commerce to the next level. Seamlessly connect your e-commerce site with Lefty, send products to influencers on-demand, establish robust affiliate programs enhanced by commission management services plus automated reporting on conversion rates, click rates, and overall sales.

Social Commerce

Create public lists to vet influencers with the collaboration of members from your organization or external collaborators.

Collaborative Influencer Casting

Pay influencers in-platform via a wide range of supported payment methods. Generate invoices and reports.

Influencer Payment

Plan your strategy with deep market data - no more guesswork on how and where to deploy your budget. Know your share of voice among your influencer community. Reverse-engineer your competitors' strategy by accessing their community of influencers and activations.

Competitive Benchmarking

With the organization dashboard, global and multi-tiered organizations can leverage real-time insights to identify growth opportunities and accelerate success. Its advanced analytics provide a comprehensive understanding of the performance of the company across your multiple business units with key proprietary indicators that empower decision-makers to drive future growth strategies.

Grow the impact of your influencer community

The effortless influencer marketing platform for leading lifestyle brands

Identify the Right Influencers

Influencer Relations Management

Campaign Management & Reporting

Social Commerce

And many other features

Collaborative Influencer Casting

Influencer Payment

Competitive Benchmarking

Organization Dashboard

Learn more about the influencer industry with Lefty reports

Oct 26, 2023

SS24 Womenswear Roundup

Sep 14, 2023

The Influence of Sports

Jul 26, 2023

Haute Couture AW23/24

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