The jewellery sector has experienced a rapid shift towards digitisation due to the pandemic's impact on in-person shopping, which previously accounted for up to 30% of the market's spending. As a result, brands have had to adjust their digital marketing and sales strategies by increasing their use of influencer marketing and celebrity endorsements to keep sales and brand relevance afloat.

In response, consumers have embraced and encouraged jewellery's digitaisation, with the brands that adapted the quickest seeing a spike in sales. Furthermore, a robust online presence translates to a powerful source of sales revenue. Predictions point out that digital jewelry sales will grow by 18-21% by 2025, making it a highly lucrative expansion opportunity for jewellery brands to enter the digital realm.

In "Jewellery in the Digital Era," Lefty and Karla Otto team up to uncover the top-performing brands in the sector and unpick what's working across the digital ecosystem now; to determine the next.

Lefty_Report_FineJewellery.pdf

Jewellery didn't lose its shine throughout the pandemic and is forecast for further growth as brands lean into modernised marketing strategies for a digital era. In a study of High and Fine categories, discover which brands are leading the way, alongside market insights from Karla Otto x Lefty.

Jewellery in the Digital Era

Women's Fashion Week AW23 was filled with cultural nods, inspiring collections, and generated an EMV of $419M across four cities.

From K-Pop and Thai Drama in Paris, to China’s trendsetting KOLs at Milan Fashion Week, or London becoming a hub for new talent & diversity in fashion, and to New York’s passion for an “It-Girl” – Lefty x Karla Otto unpack the key insights you need to know from this season in Roundup Women's Fashion Week AW23.

Lefty_Report_FW_AW23_Womens_RoundUp_210323_compressed.pdf

Get the inside scoop on AW23 with a comprehensive summary of all the key data and moments across four cities.

Roundup Women's Fashion Week AW23

This season's Haute Couture shows saw a significant increase in Earned Media Value, rivaling Ready To Wear seasons and reflecting the increased consumption of fashion content worldwide.

This influx of visibility has provided an avenue for lesser-known designers, such as Robert Wun, Miss Sohee, and Gaurav Gupta, to venture into the luxury fashion industry and cater to an uber-rich market segment. Offerings from established brands have held their own, too; Jean-Paul Gaultier invited Haider Ackermann as a guest designer, generating $6.19M EMV, while Viktor & Rolf's illusionary gowns brought in $5.67M, and Mugler created waves with its star-studded runway show ($3.40M). Schiaparelli added a touch of enchantment with its faux animal head creations.

Through it all, Lefty x Karla Otto unpicks the meaning of the data, identifying new trends emerging from the fashion world now to determine the next.

HauteCoutureSS23.pdf

This season's Haute Couture shows saw a significant increase in Earned Media Value, rivaling Ready To Wear seasons.

Haute Couture SS23

Take your influencer marketing program to the next level with robust analytics and streamlined workflows.

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The effortless influencer marketing platform for leading lifestyle brands

Grow the impact of your influencer community

Discover influencers from our extensive database of qualified profiles. Use smart filters to find the perfect match, including if they already mention your brand or have an audience fitting the right demographics. Qualify them with in-depth historical statistics and audience-quality data.

Identify the Right Influencers

Keep all your relationships in one place. Measure their individual or consolidated ROI. Build custom reports to segment your community and identify the best candidates for your next campaign. Onboard influencers with ease with customizable landing pages.

Influencer Relations Management

Create campaigns in a few clicks. Add the influencers you want to activate, whether uploaded directly from your influencer CRM or chosen collaboratively with your team. Automatically capture influencer content, track their sales, and record their performance in your activations – all downloadable into beautiful presentations.

Campaign Management & Reporting

Tap into Lefty's affiliation feature and take your e-commerce to the next level. Seamlessly connect your e-commerce site with Lefty, send products to influencers on-demand, establish robust affiliate programs enhanced by commission management services plus automated reporting on conversion rates, click rates, and overall sales.

Social Commerce

Create public lists to vet influencers with the collaboration of members from your organization or external collaborators.

Collaborative Influencer Casting

Pay influencers in-platform via a wide range of supported payment methods. Generate invoices and reports.

Influencer Payment

Plan your strategy with deep market data - no more guesswork on how and where to deploy your budget. Know your share of voice among your influencer community. Reverse-engineer your competitors' strategy by accessing their community of influencers and activations.

Competitive Benchmarking

With the organization dashboard, global and multi-tiered organizations can leverage real-time insights to identify growth opportunities and accelerate success. Its advanced analytics provide a comprehensive understanding of the performance of the company across your multiple business units with key proprietary indicators that empower decision-makers to drive future growth strategies.

Grow the impact of your influencer community

The effortless influencer marketing platform for leading lifestyle brands

Identify the Right Influencers

Influencer Relations Management

Campaign Management & Reporting

Social Commerce

And many other features

Collaborative Influencer Casting

Influencer Payment

Competitive Benchmarking

Organization Dashboard

Learn more about the influencer industry with Lefty reports

Apr 27, 2023

Jewellery in the Digital Era

Mar 21, 2023

Roundup Women's Fashion Week AW23

Feb 14, 2023

Haute Couture SS23

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