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Milan Design Week 2024
May 17, 2024

Milan Design Week 2024

Discover how Karla Otto Insights has tracked key moments and profiles that disrupted the digital ecosystem of Milan Design Week using Lefty's data.

Sephora: Influencer Marketing Case Study
Apr 29, 2024

Sephora: Influencer Marketing Case Study

See how Lefty helped Sephora Collection achieve +1013% ROI on TikTok with micro and macro influencers.

The Evolving Media Landscape of Beauty Brands
Apr 22, 2024

The Evolving Media Landscape of Beauty Brands

Unlock TikTok's Potential: How Beauty Brands Can Leverage 5x More Impressions Than Instagram

AW24 Fashion Week Roundup
Mar 26, 2024

AW24 Fashion Week Roundup

The Autumn/Winter 2024 season hit over half a billion in media value. What were the most impactful moments?

2023: A Year in Data
Dec 6, 2023

2023: A Year in Data

2023: A Year Defined by Culture and Creativity. From Louis Vuitton's transformation into a 'cultural brand' to Versace's collaborations with Dua Lipa, the fashion industry embraced cross-industry creativity this year.

Fashion Week SS24 Women's Roundup
Oct 26, 2023

SS24 Womenswear Roundup

Women's Fashion Week SS24 was filled with cultural nods and inspiring collections. Generated an impressive $829M EMV across four cities, witnessing a remarkable +50% Increase.

Different sports courts shown in one image.
Sep 14, 2023

The Influence of Sports

Sport is undeniably at the height of the cultural zeitgeist. This summer’s events, from Wimbledon to the Women’s World Cup, have shattered viewership records, consequently boosting Sports EMV (Earned Media Value) by an average of 35% YoY.

an illustration of a runway show and up-close model.
Jul 26, 2023

Haute Couture AW23/24

The AW23/24 Haute Couture Week in Paris showcased top brands, an increase in influencer presence and social media activity, generating an impressive $85.9 million worth of visibility.

a poster with silhouettes of people walking with luggage.
Jul 7, 2023

Menswear SS24 Roundup

Men’s Fashion Week is back with a bang, growing an astonishing 79% from spring/summer 23, generating a total EMV of $219M. Gone are the days when menswear took a backseat to women’s shows. Now, Men’s Fashion Week commands the same level of attention and visibility. Though, it’s not just the shows themselves that are causing a stir; the world of influence continues to play an increasingly important role.