Industry Reports

Discover unparalleled insights into the ever-evolving worlds of fashion, beauty, and lifestyle with our extensive range of industry reports.

Jun 24, 2025

Tommy Hilfiger’s Road to Success

Discover how Tommy Hilfiger increased its global EMV by 134% through powerful influencer strategies in this compelling case study. With a focus on authenticity, cultural resonance, and long-term partnerships, Tommy Hilfiger leverages Lefty’s cutting-edge tools to deepen its impact across key markets—particularly in APAC. By aligning with iconic creators and executing standout campaigns like NYFW SS25 and Met Gala activations, the brand drives both visibility and engagement at scale.

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Jun 13, 2025

Roland Garros 2025: The Alcaraz Effect

Carlos Alcaraz’s second straight win at Roland-Garros cemented his status as a global icon. Fan comments highlighted the match’s intensity, mutual respect between Alcaraz and Sinner, strong emotional reactions, and Alcaraz’s rise to legend status. His Instagram following grew 41% in a year. Lefty’s analysis used AI to decode over 3,000 fan reactions. Download the full report to explore all the insights on how the match performed across social media.

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Jun 11, 2025

2025 Cannes Film Festival

The Cannes film festival is more than glamour—it's a global stage where brands align with culture, cinema, and star power. In 2025, luxury houses like Lacoste, Chanel, and Saint Laurent took on creative roles in film production, while emerging markets and talents from apac to latam reshaped influence. This report uses Lefty’s data to decode how brands made an impact—and what it means for the future of cultural marketing.

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Our collection

Jun 24, 2025

Lacoste at Roland-Garros: As Finals Approach What Can We Learn From Last Year?

As Roland-Garros 2025 unfolds, Lefty Insights looks back at Lacoste’s 2024 strategy—showing how a heritage partnership became a global social media moment.

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May 12, 2025

Q1 2025 Influencer Marketing: How did Hospitality & Airlines perform?

Influencer marketing in the Hospitality and Airlines industries continues to evolve, bringing both new opportunities and challenges. Our Q1 2025 report delivers an in-depth look at the latest trends and performance insights.

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Apr 29, 2025

Q1 2025 State of Influencer Marketing | Beauty & Wellness

The evolving influencer marketing landscape in K-Beauty, Clean Beauty, and Supplements presents both opportunities and challenges. Our Q1 2025 report offers a comprehensive analysis of key trends and performance.

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Apr 10, 2025

Tracking EMV on the Slopes

As the 2025 ski season wraps up, brands are itching to know which names dominated the social media slopes. This document dives into the EMV rankings, using trustworthy Lefty data to track the buzz on the mountain.

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Mar 26, 2025

AW25 Womenswear Roundup

Discover key insights from Autumn/Winter 2025 Fashion Month, including fandom-driven engagement, subcultural talent, and social media strategies for brand growth.

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Jan 9, 2025

A Year in Data 2024

In 2024, luxury and entertainment merged through bold storytelling, talent collaborations, and cross-category activations across cinema, music, and sports. Lefty and Karla Otto’s Year in Data report explores how these trends are shaping 2025 strategies with exclusive insights and data.

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