Industry Reports

Discover unparalleled insights into the ever-evolving worlds of fashion, beauty, and lifestyle with our extensive range of industry reports.

Lefty Wimbledon

Wimbledon 2025: Influencer Strategies & Brand Lessons

Wimbledon 2025's massive 4.7 billion Instagram impressions prove that modern sports marketing thrives on digital channels. Lefty's analysis of 13 sponsor brands reveals the strategies behind this success, focusing on how relevance, exclusivity, and immersive storytelling can help brands stand out in a powerful digital landscape.

Tommy Hilfiger’s Road to Success

Tommy Hilfiger’s Road to Success

Discover how Tommy Hilfiger increased its global EMV by 134% through powerful influencer strategies in this compelling case study. With a focus on authenticity, cultural resonance, and long-term partnerships, Tommy Hilfiger leverages Lefty’s cutting-edge tools to deepen its impact across key markets—particularly in APAC. By aligning with iconic creators and executing standout campaigns like NYFW SS25 and Met Gala activations, the brand drives both visibility and engagement at scale.

Roland Garros 2025: The Alcaraz Effect

Roland Garros 2025: The Alcaraz Effect

Carlos Alcaraz’s second straight win at Roland-Garros cemented his status as a global icon. Fan comments highlighted the match’s intensity, mutual respect between Alcaraz and Sinner, strong emotional reactions, and Alcaraz’s rise to legend status. His Instagram following grew 41% in a year. Lefty’s analysis used AI to decode over 3,000 fan reactions. Download the full report to explore all the insights on how the match performed across social media.

2025 Cannes Film Festival

2025 Cannes Film Festival

The Cannes film festival is more than glamour—it's a global stage where brands align with culture, cinema, and star power. In 2025, luxury houses like Lacoste, Chanel, and Saint Laurent took on creative roles in film production, while emerging markets and talents from apac to latam reshaped influence. This report uses Lefty’s data to decode how brands made an impact—and what it means for the future of cultural marketing.

Our collection

Lefty Wimbledon

Wimbledon 2025: Influencer Strategies & Brand Lessons

Wimbledon 2025's massive 4.7 billion Instagram impressions prove that modern sports marketing thrives on digital channels. Lefty's analysis of 13 sponsor brands reveals the strategies behind this success, focusing on how relevance, exclusivity, and immersive storytelling can help brands stand out in a powerful digital landscape.

Tommy Hilfiger’s Road to Success

Tommy Hilfiger’s Road to Success

Discover how Tommy Hilfiger increased its global EMV by 134% through powerful influencer strategies in this compelling case study. With a focus on authenticity, cultural resonance, and long-term partnerships, Tommy Hilfiger leverages Lefty’s cutting-edge tools to deepen its impact across key markets—particularly in APAC. By aligning with iconic creators and executing standout campaigns like NYFW SS25 and Met Gala activations, the brand drives both visibility and engagement at scale.

Roland Garros 2025: The Alcaraz Effect

Roland Garros 2025: The Alcaraz Effect

Carlos Alcaraz’s second straight win at Roland-Garros cemented his status as a global icon. Fan comments highlighted the match’s intensity, mutual respect between Alcaraz and Sinner, strong emotional reactions, and Alcaraz’s rise to legend status. His Instagram following grew 41% in a year. Lefty’s analysis used AI to decode over 3,000 fan reactions. Download the full report to explore all the insights on how the match performed across social media.

2025 Cannes Film Festival

2025 Cannes Film Festival

The Cannes film festival is more than glamour—it's a global stage where brands align with culture, cinema, and star power. In 2025, luxury houses like Lacoste, Chanel, and Saint Laurent took on creative roles in film production, while emerging markets and talents from apac to latam reshaped influence. This report uses Lefty’s data to decode how brands made an impact—and what it means for the future of cultural marketing.

Lacoste at Roland-Garros: As Finals Approach What Can We Learn From Last Year?

Lacoste at Roland-Garros: As Finals Approach What Can We Learn From Last Year?

As Roland-Garros 2025 unfolds, Lefty Insights looks back at Lacoste’s 2024 strategy—showing how a heritage partnership became a global social media moment.

Q1 2025 Influencer Marketing: How did Hospitality & Airlines perform?

Q1 2025 Influencer Marketing: How did Hospitality & Airlines perform?

Influencer marketing in the Hospitality and Airlines industries continues to evolve, bringing both new opportunities and challenges. Our Q1 2025 report delivers an in-depth look at the latest trends and performance insights.

Q1 2025 State of Influencer Marketing | Beauty & Wellness

Q1 2025 State of Influencer Marketing | Beauty & Wellness

The evolving influencer marketing landscape in K-Beauty, Clean Beauty, and Supplements presents both opportunities and challenges. Our Q1 2025 report offers a comprehensive analysis of key trends and performance.

Tracking EMV on the Slopes

Tracking EMV on the Slopes

As the 2025 ski season wraps up, brands are itching to know which names dominated the social media slopes. This document dives into the EMV rankings, using trustworthy Lefty data to track the buzz on the mountain.

Diesel show AW25

AW25 Womenswear Roundup

Discover key insights from Autumn/Winter 2025 Fashion Month, including fandom-driven engagement, subcultural talent, and social media strategies for brand growth.