In Q1 2025, influencer marketing in hospitality and airlines showed contrasting trends. Hotel EMV dropped 34% amid reduced mega influencer activity, while airlines saw a 28% boost through strategic, high-impact collaborations. TikTok gained share, driving travel discovery through immersive content. Culturally relevant and niche storytelling proved key to performance across both sectors.
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Carlos Alcaraz’s second straight win at Roland-Garros cemented his status as a global icon. Fan comments highlighted the match’s intensity, mutual respect between Alcaraz and Sinner, strong emotional reactions, and Alcaraz’s rise to legend status. His Instagram following grew 41% in a year. Lefty’s analysis used AI to decode over 3,000 fan reactions. Download the full report to explore all the insights on how the match performed across social media.
The Cannes film festival is more than glamour—it's a global stage where brands align with culture, cinema, and star power. In 2025, luxury houses like Lacoste, Chanel, and Saint Laurent took on creative roles in film production, while emerging markets and talents from apac to latam reshaped influence. This report uses Lefty’s data to decode how brands made an impact—and what it means for the future of cultural marketing.
As Roland-Garros 2025 unfolds, Lefty Insights looks back at Lacoste’s 2024 strategy—showing how a heritage partnership became a global social media moment.