The Simplest Way to Handle Influencer Payments
The complete workflow for global influencer payments. You trigger the payment. Lefty takes care of the rest including currency, compliance and every receipt your finance team will ever ask for.
Influencer Payments That Don’t Get Lost in the Process
Keeping track of campaign budgets and payments across different tools and spreadsheets can get confusing. Lefty connects every payout to its campaign so what’s been settled and what’s still outstanding is always visible, without opening another tool or chasing status updates.
Built for Brands Running Global Programs
Global programs don't run on a single currency, which is why Lefty seamlessly supports EUR, GBP, and USD payments. Whether your brief covers three cities or ten, the payment infrastructure scales with it so you can pay influencers in their local currency.
Every Transaction Accounted For
Every influencer payment lives in a dedicated section with a full transaction history and custom filters. Easily trace any payout or export official receipts and Stripe proofs of payment directly to finance.
FAQs
What is product seeding/ influencer seeding?
Product seeding, or influencer seeding, is the practice of sending free products to influencers or creators in hopes they'll create authentic content about your brand. It's a low-cost way to generate organic reach, social proof, and word-of-mouth without paying for a sponsored post.What's the difference between product seeding and paid influencer partnerships?
Product seeding involves gifting free products with no guaranteed content, while paid partnerships involve a contract, fixed deliverables, and monetary compensation. Seeding is lower-cost and scalable, while paid partnerships offer more control over messaging. Both are essential in your influencer strategy. Lefty lets you manage seeding and paid campaigns side by side in one platform so you can scale outreach without losing oversight.How do you gift items to influencers?
Identify influencers who match your brand and audience, then send them product directly, with an ask for content in return. Lefty can help streamline this by managing influencer lists, shipping logistics, and content tracking from a single dashboard.What are the best gifts to send influencers?
The best gifts are your actual hero products, on-trend or new releases that influencers will genuinely want to show off, or limited-edition items. Bonus tip: If you see an influencer organically talking about your brand often, send them a personalized PR with their favorite products. Personalized touches like a custom note tend to boost the odds of a post.Why is an influencer gifting platform better than a seeding agency?
An influencer gifting platform like Lefty gives you direct control, real-time tracking, and full ownership of your influencer data without paying an external agency or waiting on third-party reporting. You manage outreach, shipping, and performance tracking all in one place, at a fraction of the cost.
Our Happy Clients
"Lefty streamlines our influencer campaign management with ease and autonomy. The platform evolves to meet precise metrics, while regular team follow-ups enhance our monitoring."
"In 2023, the majority of our work fell within the macro and mid-tier KOLs who have strong engagement rates, which led to an increased EMV."
We Put Clients First, They Put Us at the Top
We Put Clients First, They Put Us at the Top
Boost your influencer campaigns with automated product seeding
Lefty is the all-in-one influencer marketing platform for brands looking to scale creator collaborations. From product gifting to campaign tracking, everything you need is built in.
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