Influencer Gifting, Without the Spreadsheets
Product seeding has never been this simple. Centralize your inventory, automate your orders, and track every gift, all connected directly to your e-commerce store.
Tap into the Tools that You already Use
Sync your product catalogue directly from Shopify, Salesforce Commerce Cloud, or Magento or add items manually and via CSV.
Salesforce
Shopify
Magento
Centralize Your Gifting Inventory
Maintain a single product database for your entire gifting operation. Only in-stock items can be gifted, so you never overcommit.
Scale Your Influencer Gifting Without Scaling Your Workload
Select your creators, assign products, and dispatch hundreds of custom orders in a single, smooth, frictionless workflow.
Let Influencers Choose What They Actually Want
Publish a branded landing page where influencers browse your available products, choose their preferences, and submit a request. Your team reviews, approves, and fulfills without a single back-and-forth email.
End-to-End Shipment Tracking from Your Desk to Their Door
Monitor the full lifecycle of every gift. Track carriers and real-time delivery statuses across your entire roster from a single, centralized dashboard.
FAQs
What is product seeding/ influencer seeding?
Product seeding, or influencer seeding, is the practice of sending free products to influencers or creators in hopes they'll create authentic content about your brand. It's a low-cost way to generate organic reach, social proof, and word-of-mouth without paying for a sponsored post.What's the difference between product seeding and paid influencer partnerships?
Product seeding involves gifting free products with no guaranteed content, while paid partnerships involve a contract, fixed deliverables, and monetary compensation. Seeding is lower-cost and scalable, while paid partnerships offer more control over messaging. Both are essential in your influencer strategy. Lefty lets you manage seeding and paid campaigns side by side in one platform so you can scale outreach without losing oversight.How do you gift items to influencers?
Identify influencers who match your brand and audience, then send them product directly, with an ask for content in return. Lefty can help streamline this by managing influencer lists, shipping logistics, and content tracking from a single dashboard.What are the best gifts to send influencers?
The best gifts are your actual hero products, on-trend or new releases that influencers will genuinely want to show off, or limited-edition items. Bonus tip: If you see an influencer organically talking about your brand often, send them a personalized PR with their favorite products. Personalized touches like a custom note tend to boost the odds of a post.Why is an influencer gifting platform better than a seeding agency?
An influencer gifting platform like Lefty gives you direct control, real-time tracking, and full ownership of your influencer data without paying an external agency or waiting on third-party reporting. You manage outreach, shipping, and performance tracking all in one place, at a fraction of the cost.
Our Happy Clients
"Lefty streamlines our influencer campaign management with ease and autonomy. The platform evolves to meet precise metrics, while regular team follow-ups enhance our monitoring."
"In 2023, the majority of our work fell within the macro and mid-tier KOLs who have strong engagement rates, which led to an increased EMV."
We Put Clients First, They Put Us at the Top
We Put Clients First, They Put Us at the Top
FAQs
How do you build an influencer shortlist?
Start by identifying creators who align with your target audience, campaign goals, and brand values. Then evaluate audience quality, engagement, content relevance, and historical performance to narrow your list. Using an influencer casting platform helps teams collaborate on shortlists and make faster, more informed decisions.How do agencies use data for influencer selection?
Agencies use data to evaluate audience demographics, engagement quality, brand fit, and past campaign performance before selecting creators. A data-driven approach reduces guesswork, improves campaign outcomes, and helps teams confidently recommend the right influencers for every campaign.How do you choose influencers for a campaign?
The best influencer selection combines qualitative factors, like content style and brand alignment, with quantitative metrics such as audience authenticity, engagement, and predicted performance. Using an AI-powered influencer casting tool helps brands compare creators, forecast results, and choose influencers with confidence.
Boost your influencer campaigns with automated product seeding
Lefty is the all-in-one influencer marketing platform for brands looking to scale creator collaborations. From product gifting to campaign tracking, everything you need is built in.
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