Blog

Iris Van Herpen AW25 Haute Couture
Fashion Week

Haute Couture AW25: Top Brands and Influencers

Discover the most talked-about brands and influential creators driving the buzz around Haute Couture AW25. See who dominated the runways, and social feeds.

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Lefty affiliation 2.0 product features
Lefty Updates

Boost ROI: Lefty’s New Affiliation & Seeding Tools

Discover Lefty’s latest influencer marketing updates: Affiliation 2.0 for faster affiliate campaigns, smarter product lending for seeding, and improved analytics.

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Lefty TikTok engagement rate
Lefty Updates

Updated Formulas on TikTok

Lefty’s updated TikTok Engagement Rate shows real performance by tracking engagements per view, giving you clearer insights into influencer impact.

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Dior SS26 mens
Fashion Week

Menswear SS26: Top Brands and Influencers

Discover the most talked-about brands and influential creators driving the buzz around Menswear SS26. See who dominated the runways, and social feeds.

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Spotted-Carlos-Alcaraz-Rolex-Daytona-Turquoise-dial-Winner-Roland-Garros-2025-1
Events

The Alcaraz Effect: A Masterclass in Fan Emotion and Athlete Influence

Carlos Alcaraz’s Roland-Garros 2025 win became a viral cultural moment. Discover how fan sentiment turned a tennis match into a global marketing case study.

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Tommy Hilfiger x Stray Kids
Case Studies

Case Study: Tommy Hilfiger Blends Entertainment & Influencer Marketing

Discover how Tommy Hilfiger drove $140M in EMV growth with a global influencer strategy powered by Lefty. See top campaigns, creators, and data-backed insights.

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Skiing influencer
Influencer Marketing

Ski Season 2025: The Top Influencer Marketing Trends from the Slopes

Discover the top winter brands, influencers, and campaigns that drove $82.5M in Earned Media Value during the 2025 ski season with Lefty’s influencer marketing platform.

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K-Beauty influencers in a campaign
Beauty

Top Influencer Marketing Trends in Beauty & Wellness for Q1 2025

A strategic analysis of how influencer behavior and platform trends are reshaping beauty and wellness marketing in early 2025.

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Top influencer Bella Hadid at Cannes Film Festival 2025
Events

Top Cannes Influencers and Brands of 2025

Explore the top fashion and beauty brands, plus the 30 most impactful influencers at the 2025 Cannes Film Festival — based on visibility tracked by Lefty.

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