Fashion Week
Haute Couture AW25: Top Brands and Influencers
Discover the most talked-about brands and influential creators driving the buzz around Haute Couture AW25. See who dominated the runways, and social feeds.
Blog
Lefty Updates
Boost ROI: Lefty’s New Affiliation & Seeding Tools
Discover Lefty’s latest influencer marketing updates: Affiliation 2.0 for faster affiliate campaigns, smarter product lending for seeding, and improved analytics.
Lefty Updates
Updated Formulas on TikTok
Lefty’s updated TikTok Engagement Rate shows real performance by tracking engagements per view, giving you clearer insights into influencer impact.
Fashion Week
Menswear SS26: Top Brands and Influencers
Discover the most talked-about brands and influential creators driving the buzz around Menswear SS26. See who dominated the runways, and social feeds.
Events
The Alcaraz Effect: A Masterclass in Fan Emotion and Athlete Influence
Carlos Alcaraz’s Roland-Garros 2025 win became a viral cultural moment. Discover how fan sentiment turned a tennis match into a global marketing case study.
Case Studies
Case Study: Tommy Hilfiger Blends Entertainment & Influencer Marketing
Discover how Tommy Hilfiger drove $140M in EMV growth with a global influencer strategy powered by Lefty. See top campaigns, creators, and data-backed insights.
Influencer Marketing
Ski Season 2025: The Top Influencer Marketing Trends from the Slopes
Discover the top winter brands, influencers, and campaigns that drove $82.5M in Earned Media Value during the 2025 ski season with Lefty’s influencer marketing platform.
Beauty
Top Influencer Marketing Trends in Beauty & Wellness for Q1 2025
A strategic analysis of how influencer behavior and platform trends are reshaping beauty and wellness marketing in early 2025.
Events
Top Cannes Influencers and Brands of 2025
Explore the top fashion and beauty brands, plus the 30 most impactful influencers at the 2025 Cannes Film Festival — based on visibility tracked by Lefty.