Events

All About The Paris 2024 Olympic and Paralympic Games

The Top Stars and Athletes at the Paris Olympics

The Paris 2024 Olympics achieved remarkable social media engagement, with over 12 billion interactions and a 15.8% rise in content production compared to Tokyo 2020. Athletes, celebrities, and politicians greatly influenced social media, creating more than $344 million in Earned Media Value. This blog post reveals the top 20 stars and athletes who had the most impact online during the Games.

The Paris 2024 Olympics Debrief

The Paris 2024 Olympics captivated the global public and took socials by storm, with luxury brands thriving from heightened visibility. Lefty x Karla Otto reveal that the Paris Olympics generated $163.3M in EMV (Earned Media Value), with emerging athletes surpassing the influence of the most decorated Olympians, and Snoop Dogg generating more EMV than all sportswear brands combined.

Who Shined Brightest at the 2024 Olympics Opening Ceremony?

Discover the captivating data from the Summer Olympic Games opening ceremony in Paris, featuring stunning performances by Lady Gaga and Celine Dion. This celebration of French culture drew record viewership and significant social media buzz. Join us as we uncover the top celebrities and influencers sharing their experience on social media.