Discover how Nike, Adidas, and Lululemon leveraged athlete partnerships during the Paris 2024 Olympics to boost brand exposure and engagement through social media, setting a successful model for sportswear brands at major events.
Discover the social media impact of the Paris 2024 Olympics and Paralympics, with record-breaking engagements, increased content consumption, and significant brand visibility, generating $163.3 million in Earned Media Value.
The Paris 2024 Olympics achieved remarkable social media engagement, with over 12 billion interactions and a 15.8% rise in content production compared to Tokyo 2020. Athletes, celebrities, and politicians greatly influenced social media, creating more than $344 million in Earned Media Value. This blog post reveals the top 20 stars and athletes who had the most impact online during the Games.
The Paris 2024 Olympics captivated the global public and took socials by storm, with luxury brands thriving from heightened visibility. Lefty x Karla Otto reveal that the Paris Olympics generated $163.3M in EMV (Earned Media Value), with emerging athletes surpassing the influence of the most decorated Olympians, and Snoop Dogg generating more EMV than all sportswear brands combined.
Discover the captivating data from the Summer Olympic Games opening ceremony in Paris, featuring stunning performances by Lady Gaga and Celine Dion. This celebration of French culture drew record viewership and significant social media buzz. Join us as we uncover the top celebrities and influencers sharing their experience on social media.
