Discover how Hailey Bieber’s Rhode brand became a beauty industry sensation with strategic influencer marketing and successful affiliate programs, driving growth and consumer engagement.
Explore the rapid growth of the male cosmetics industry as it challenges norms and redefines masculinity, fueled by acceptance, innovative marketing, and influencer partnerships.
TikTok is rapidly emerging as the preferred platform for beauty enthusiasts, with a 200% increase in EMV year-over-year in 2022, surpassing Instagram. We explore why this platform strikes a chord and guide brands on building communities and strategizing their social budgets for 2024 and beyond.
TikTok has rapidly become a global phenomenon, revolutionizing digital marketing and influencer culture. It offers companies unique opportunities to grow and engage with audiences. Discover the top TikTok beauty influencers of 2024 and learn how to build effective partnerships to achieve your marketing goals.
Explore the importance of collaborating with skincare influencers and how to find the right influencer partners, build meaningful relationships with these social media personalities, and measure the impact of marketing campaigns.
Wellness brands increasingly use influencer marketing to connect with consumers and drive growth. Among the diverse online personalities, self-care influencers have emerged as key players in advancing trends, shaping purchasing decisions, and strengthening brand awareness.
Discover how leading beauty brands are harnessing the power of influencer marketing to drive sustainable growth, offering valuable insights for marketers and e-commerce professionals.