Wimbledon 2025: The Influence Playbook
Wimbledon 2025 at a Glance
Wimbledon 2025 proved that sports marketing now lives across digital channels, driven by relevance, exclusivity, and immersive experiences. With a massive 61% year-over-year increase, Wimbledon generated 4.7 billion Instagram impressions, highlighting its evolution from a sporting event to a global cultural storytelling platform. Lefty Insights analyzed 13 sponsor brands, revealing key strategies for standing out during the tournament, and provides insights into future opportunities for brands to leverage this powerful digital landscape.
Top-Performing Brand Campaigns
Stella Artois
Stella Artois was the most successful F&B sponsor at Wimbledon 2025. The campaign featured a limited-edition white can and was fronted by influencers like Maria Sharapova and David Beckham, aligning the brand with the tournament’s all-white aesthetic.
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Total EMVRalph Lauren
As the official outfitter, Ralph Lauren’s deep-rooted partnership with Wimbledon gave it a distinct advantage. The brand strategically leveraged this heritage, activating a wide array of influencers and celebrities, including royalty and A-listers. This multi-channel approach earned Ralph Lauren the highest engagement and impressions from its sponsorship.
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Total EMVRolex
Rolex’s campaign emphasized heritage and strategic partnerships, with both men’s finalists being brand ambassadors.
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Total EMVWimbledon’s Most Impactful Voices
Discover the top influencers at Wimbledon 2025, ranked by visibility.
Food & Beverage Innovates
Turning experiences into influence
The Food & Beverage sector was the MVP of Wimbledon 2025, generating more EMV than any other vertical. But it wasn’t just about who sponsored the drinks. It was about how they told stories through immersive, creator-led experiences that felt aspirational, localized, and beautifully crafted.
VIP Suite Access
F&B brands like Stella Artois and Evian transformed private hospitality suites into content playgrounds. These curated spaces became the ultimate backdrop for social storytelling, combining elegance, exclusivity, and brand presence. Influencers weren’t just attending Wimbledon; they were living it, with every moment captured in style.
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Combined EMVLimited-Edition Packaging
Lanson and Stella Artois both leaned into visual storytelling with Wimbledon-branded packaging. These collectible bottles weren’t just drinks; they were social media moments. Perfectly aligned with Wimbledon’s aesthetic, the packaging drove high shareability and extended brand recall long after the final match.
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Combined EMVAthlete Sponsorships
Partnerships between F&B brands and athletes brought credibility and alignment. Lavazza and Evian tapped tennis stars for sports-integrated moments, positioning themselves on and off the court.
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Combined EMVTop Industries
Leveraging Tennis Players the Most
From luxury to lifestyle, tennis players are proving to be versatile brand ambassadors across every major consumer vertical. Leveraging insights from Lefty’s platform, our analysis of Wimbledon tennis player partnerships from January 1st, 2024, to July 25th, 2025, reveals a highly dynamic and extensive landscape.
Industry Distribution of Athlete Partnerships
Brands x Tennis Players
How They Collaborated
Successful brand–tennis player partnerships align values with authenticity, using the sport’s global prestige to forge genuine consumer connections.
Jack Draper x Burberry
Rising British tennis star Jack Draper became a Burberry brand ambassador in April. His Instagram following is up 24% this year, reflecting his growing popularity. For marketers, partnering with breakout talent like Draper builds brand equity and ties Burberry to national pride and rising athletic appeal.
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Increase in Jack Draper's Instagram Followers
Iga Świątek x Lancôme
Following Wimbledon, Lancôme partnered with tennis champion Iga Świątek to launch the new ‘Lip Idôle’ collection, merging elite sport with luxury beauty. By utilizing athletes’ off-court visibility to launch lifestyle products, Iga Świątek’s Wimbledon success increased awareness for Lancôme's new product launch beyond the sports audience.
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EMVFlavio Cobolli x Renault
Ahead of Wimbledon, Renault partnered with rising tennis star Flavio Cobolli to spotlight their new Renault 5 E-Tech. Pairing next-gen talent with next-gen electric mobility brings relatability to Renault’s electric vehicle launch, effectively targeting Gen Z and millennials.
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EMVFastest-Rising Tennis Players on Instagram
Meet the breakout tennis stars brands should watch; rising fast on Instagram and ready for impactful partnerships.
@flavio_cobbo
Followers Growth46%
ER7.9%
Followers245K
Athlete
Italian
@mensik.jakub
Followers Growth31%
ER6.3%
Followers105K
Athlete
Czech
@amandaanisimova
Followers Growth28%
ER2.2%
Followers321K
Athlete
American
@lore_musetti
Followers Growth25%
ER6.8%
Followers706K
Athlete
Italian
@alex.eala
Followers Growth23%
ER13%
Followers497K
Athlete