Apr 29, 2025

Q1 2025 State of Influencer Marketing | Hospitality & Airlines

What's the landscape of Influencer Marketing in Q1 2025?

The influencer marketing landscape is evolving, offering exciting opportunities and challenges for brands. Our "Q1 2025 State of Influencer Marketing" report analyzes key trends, performance metrics, and strategies from the first quarter of 2025. Focusing on hotels and airlines, it highlights how influencer collaborations influence consumer engagement, increase brand awareness, and impact purchasing decisions in these industries.

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Airlines

In Q1 2025, the airline industry surpassed $1 trillion in projected revenue and 5.2 billion passengers, with influencer marketing driving a 28% EMV boost through targeted, high-engagement campaigns.

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EMV Quarterly Evolution
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Profiles Quarterly Evolution
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Posts Quarterly Evolution

Etihad Airways

Etihad Airways – The national airline of the United Arab Emirates and a symbol of premium service, Etihad saw a $15M boost in EMV and 190% growth in Q1 2025. Based in Abu Dhabi, the airline drove momentum through high-impact influencer campaigns tied to Cricket, Badminton, and Football partnerships, positioning itself at the intersection of sports and luxury travel.

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EMV Growth Rate: Q1 2025 vs Q1 2024

Emirates

Emirates – The Dubai-based airline known for its luxury service and expansive global network gained $15M in EMV in Q1 2025, marking an 18% increase quarter-over-quarter. A key growth driver was its strategic partnership with Real Madrid, which boosted visibility by 29% and reinforced Emirates’ positioning at the intersection of premium travel and global sports culture.

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EMV Growth Rate: Q1 2025 vs Q1 2024

Top 10 Airline Brands

BrandEmirates
EMV
$99.6M
Posts3643
Avg. Eng. R
4.1%
Quarterly Evolution
18%
BrandQatar Airways
EMV
$31.4M
Posts561
Avg. Eng. R
2.5%
Quarterly Evolution
58%
BrandEtihad Airways
EMV
$22.8M
Posts272
Avg. Eng. R
3.1%
Quarterly Evolution
190%
BrandDelta
EMV
$14.8M
Posts649
Avg. Eng. R
1.2%
Quarterly Evolution
90%
BrandUnited Airlines
EMV
$9.8M
Posts341
Avg. Eng. R
3.5%
Quarterly Evolution
4%
BrandTurkish Airlines
EMV
$7.7M
Posts363
Avg. Eng. R
2.8%
Quarterly Evolution
22%
BrandSingapore Airlines
EMV
$5.3M
Posts521
Avg. Eng. R
2.2%
Quarterly Evolution
27%
BrandBritish Airways
EMV
$3.6M
Posts327
Avg. Eng. R
2.3%
Quarterly Evolution
1%
BrandLatam Airlines
EMV
$3.1M
Posts109
Avg. Eng. R
0.8%
Quarterly Evolution
70%
BrandAir France
EMV
$2.3M
Posts281
Avg. Eng. R
2.7%
Quarterly Evolution
49%

Hotels

In Q1 2025, the hospitality industry used strategies like mega influencer partnerships, cultural events, and regional celebrations to deliver authentic, experience-driven storytelling tied to cultural moments.

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EMV Quarterly Evolution
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Profiles Quarterly Evolution
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Posts Quarterly Evolution

Fasano

Fasano Hotel – One of the fastest-growing hospitality brands in Q1 2025, increased its EMV by $1.9M with a 745% quarter-over-quarter growth rate. Known for its understated luxury and iconic properties across Brazil and Uruguay, Fasano surged thanks to strategic partnerships with mega-influencers capturing high-end travel moments during peak cultural events.

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EMV Growth: Q1 2025 vs Q1 2024

Grand Mercure

Grand Mercure, a renowned luxury French hotel group, has seen remarkable growth across social media, influencer partnerships, and EMV. The brand experienced an extraordinary 572% spike in EMV, driven by mega influencers, and a 369% rise from top influencers. This success can be attributed mainly to the surge of organic content shared by these profiles.

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EMV Growth: Q1 2025 vs Q1 2024

Airelles Collection

Airelles Collection – A standout performer in Q1 2025, growing EMV by $1.8M with a 342% year-over-year increase. Known for its ultra-luxury properties across France, the brand boosted visibility through high-impact partnerships with mega influencers, highlighting exclusive cultural experiences and heritage destinations.

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EMV Growth: Q1 2025 vs Q1 2024

Top 10 Hospitality Brands

BrandWaldorf Astoria
EMV
$17.6M
Post764
ENG.R
2.8%
EVOLUTION
40%
BrandFour Seasons
EMV
$12.7M
Post3463
ENG.R
2%
EVOLUTION
14%
BrandBelmond
EMV
$10.8M
Post1843
ENG.R
2%
EVOLUTION
20%
BrandAtlantis Hotels and Resorts
EMV
$10.2M
Post1422
ENG.R
2.7%
EVOLUTION
53%
BrandFairmont
EMV
$9.9M
Post1854
ENG.R
2%
EVOLUTION
16%
BrandDorchester Collection
EMV
$8.7M
Post820
ENG.R
1.7%
EVOLUTION
15%
BrandMarriott Hotels
EMV
$7.8M
Post1542
ENG.R
1.9%
EVOLUTION
7%
BrandMandarin Oriental
EMV
$7.43M
Post1647
ENG.R
2.3%
EVOLUTION
35%
BrandPeninsula
EMV
$6.9M
Post795
ENG.R
2.5%
EVOLUTION
240%
BrandSt Regis Hotels
EMV
$6.7M
Post1210
ENG.R
1.5%
EVOLUTION
29%

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