Q1 2025 State of Influencer Marketing | Hospitality & Airlines
The influencer marketing landscape is evolving, offering exciting opportunities and challenges for brands. Our "Q1 2025 State of Influencer Marketing" report analyzes key trends, performance metrics, and strategies from the first quarter of 2025. Focusing on hotels and airlines, it highlights how influencer collaborations influence consumer engagement, increase brand awareness, and impact purchasing decisions in these industries.
Influencer Partnerships Are Taking Airlines to New Heights
In Q1 2025, the airline industry surpassed $1 trillion in projected revenue and 5.2 billion passengers, with influencer marketing driving a 28% EMV boost through targeted, high-engagement campaigns.
Etihad Airways
Etihad Airways – The national airline of the United Arab Emirates and a symbol of premium service, Etihad saw a $15M boost in EMV and 190% growth in Q1 2025. Based in Abu Dhabi, the airline drove momentum through high-impact influencer campaigns tied to Cricket, Badminton, and Football partnerships, positioning itself at the intersection of sports and luxury travel.
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EMV Growth Rate: Q1 2025 vs Q1 2024Emirates
Emirates – The Dubai-based airline known for its luxury service and expansive global network gained $15M in EMV in Q1 2025, marking an 18% increase quarter-over-quarter. A key growth driver was its strategic partnership with Real Madrid, which boosted visibility by 29% and reinforced Emirates’ positioning at the intersection of premium travel and global sports culture.
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EMV Growth Rate: Q1 2025 vs Q1 2024Top 10 Airline Brands
| Brand | Emirates |
| EMV | $99.6M |
| Posts | 3643 |
| Avg. Eng. R | 4.1% |
| Quarterly Evolution | 18% |
| Brand | Qatar Airways |
| EMV | $31.4M |
| Posts | 561 |
| Avg. Eng. R | 2.5% |
| Quarterly Evolution | 58% |
| Brand | Etihad Airways |
| EMV | $22.8M |
| Posts | 272 |
| Avg. Eng. R | 3.1% |
| Quarterly Evolution | 190% |
| Brand | Delta |
| EMV | $14.8M |
| Posts | 649 |
| Avg. Eng. R | 1.2% |
| Quarterly Evolution | 90% |
| Brand | United Airlines |
| EMV | $9.8M |
| Posts | 341 |
| Avg. Eng. R | 3.5% |
| Quarterly Evolution | 4% |
| Brand | Turkish Airlines |
| EMV | $7.7M |
| Posts | 363 |
| Avg. Eng. R | 2.8% |
| Quarterly Evolution | 22% |
| Brand | Singapore Airlines |
| EMV | $5.3M |
| Posts | 521 |
| Avg. Eng. R | 2.2% |
| Quarterly Evolution | 27% |
| Brand | British Airways |
| EMV | $3.6M |
| Posts | 327 |
| Avg. Eng. R | 2.3% |
| Quarterly Evolution | 1% |
| Brand | Latam Airlines |
| EMV | $3.1M |
| Posts | 109 |
| Avg. Eng. R | 0.8% |
| Quarterly Evolution | 70% |
| Brand | Air France |
| EMV | $2.3M |
| Posts | 281 |
| Avg. Eng. R | 2.7% |
| Quarterly Evolution | 49% |
Top 10 Airline Influencers
maui_thegoldenpup
EMV$2M
ER52%
Followers814K
Influencer
USA
aviasian_passion
EMV$1.8M
ER3.1%
Followers214K
Influencer
Singapore
mahamfatima
EMV$1.4M
ER140%
Followers460K
Influencer
Pakistan
edot7
EMV$1.1M
ER1.2%
Followers197K
Influencer
USA
qmike
EMV$1.1M
ER1%
Followers386K
Photographer
Vietnam
jordan_the_stallion8
EMV$1.1M
ER0.5%
Followers12.5M
Influencer
USA
ruutu.131
EMV$997K
ER21%
Followers4.9M
Athlete
India
sachajafri
EMV$982K
ER1.2%
Followers11.9M
Artist
UK
imamomarsuleiman
EMV$885K
ER3.9%
Followers3.2M
Influencer
USA
iangblack
EMV$790K
ER7.1%
Followers1.7M
Influencer
Scotland
Hotels
In Q1 2025, the hospitality industry used strategies like mega influencer partnerships, cultural events, and regional celebrations to deliver authentic, experience-driven storytelling tied to cultural moments.
Fasano
Fasano Hotel – One of the fastest-growing hospitality brands in Q1 2025, increased its EMV by $1.9M with a 745% quarter-over-quarter growth rate. Known for its understated luxury and iconic properties across Brazil and Uruguay, Fasano surged thanks to strategic partnerships with mega-influencers capturing high-end travel moments during peak cultural events.
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EMV Growth: Q1 2025 vs Q1 2024Grand Mercure
Grand Mercure, a renowned luxury French hotel group, has seen remarkable growth across social media, influencer partnerships, and EMV. The brand experienced an extraordinary 572% spike in EMV, driven by mega influencers, and a 369% rise from top influencers. This success can be attributed mainly to the surge of organic content shared by these profiles.
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EMV Growth: Q1 2025 vs Q1 2024Airelles Collection
Airelles Collection – A standout performer in Q1 2025, growing EMV by $1.8M with a 342% year-over-year increase. Known for its ultra-luxury properties across France, the brand boosted visibility through high-impact partnerships with mega influencers, highlighting exclusive cultural experiences and heritage destinations.
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EMV Growth: Q1 2025 vs Q1 2024Top 10 Hospitality Brands
| Brand | Waldorf Astoria |
| EMV | $17.6M |
| Post | 764 |
| ENG.R | 2.8% |
| EVOLUTION | 40% |
| Brand | Four Seasons |
| EMV | $12.7M |
| Post | 3463 |
| ENG.R | 2% |
| EVOLUTION | 14% |
| Brand | Belmond |
| EMV | $10.8M |
| Post | 1843 |
| ENG.R | 2% |
| EVOLUTION | 20% |
| Brand | Atlantis Hotels and Resorts |
| EMV | $10.2M |
| Post | 1422 |
| ENG.R | 2.7% |
| EVOLUTION | 53% |
| Brand | Fairmont |
| EMV | $9.9M |
| Post | 1854 |
| ENG.R | 2% |
| EVOLUTION | 16% |
| Brand | Dorchester Collection |
| EMV | $8.7M |
| Post | 820 |
| ENG.R | 1.7% |
| EVOLUTION | 15% |
| Brand | Marriott Hotels |
| EMV | $7.8M |
| Post | 1542 |
| ENG.R | 1.9% |
| EVOLUTION | 7% |
| Brand | Mandarin Oriental |
| EMV | $7.43M |
| Post | 1647 |
| ENG.R | 2.3% |
| EVOLUTION | 35% |
| Brand | Peninsula |
| EMV | $6.9M |
| Post | 795 |
| ENG.R | 2.5% |
| EVOLUTION | 240% |
| Brand | St Regis Hotels |
| EMV | $6.7M |
| Post | 1210 |
| ENG.R | 1.5% |
| EVOLUTION | 29% |
Top 10 Hospitality Influencers
rohitsharma45
EMV$14.5M
ER12%
Followers43.1M
Athlete
India
sourmimosa
EMV$6.3M
ER5.4%
Followers429K
Influencer
Indonesia
iamhearte
EMV$2.2M
ER1.6%
Followers16.4M
Influencer
Philippines
parishilton
EMV$2M
ER0.9%
Followers26.8M
Influencer
USA
kari____kari
EMV$1.6M
ER2.2%
Followers3.7M
Influencer
Armenia
haifawehbe
EMV$1.6M
ER4.6%
Followers13.6M
Musician
Lebanon
emrata
EMV$1.3M
ER4.3%
Followers29.3M
Model
USA
marthahigareda
EMV$1.2M
ER4.4%
Followers6.2M
Actor
Mexico
lewishowes
EMV$1.2M
ER4.4%
Followers4.4M
Influencer
USA
christianlesquer
EMV$1.2M
ER2.4%
Followers185K
Chef
France
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