Wimbledon 2025: Influencer Strategies & Brand Lessons

Influencer Strategies & Brand Lessons from the Grass Court Season

Wimbledon 2025 proved that sports marketing now lives across digital channels, driven by relevance, exclusivity, and immersive experiences. 

With a massive 61% year-over-year increase, Wimbledon generated 4.7 billion Instagram impressions, highlighting its evolution from a sporting event into a global platform for cultural storytelling. Lefty Insights analyzes 13 sponsor brands, reveals key strategies for standing out during the tournament, and provides insights into future opportunities for brands to leverage this powerful digital landscape.

Download the full report to master athlete endorsements and gain a winning edge.

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Lefty Wimbledon
Aug 7, 2025

Wimbledon 2025: Influencer Strategies & Brand Lessons

Wimbledon 2025's massive 4.7 billion Instagram impressions prove that modern sports marketing thrives on digital channels. Lefty's analysis of 13 sponsor brands reveals the strategies behind this success, focusing on how relevance, exclusivity, and immersive storytelling can help brands stand out in a powerful digital landscape.

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Discover how Tommy Hilfiger increased its global EMV by 134% through powerful influencer strategies in this compelling case study. With a focus on authenticity, cultural resonance, and long-term partnerships, Tommy Hilfiger leverages Lefty’s cutting-edge tools to deepen its impact across key markets—particularly in APAC. By aligning with iconic creators and executing standout campaigns like NYFW SS25 and Met Gala activations, the brand drives both visibility and engagement at scale.

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Roland Garros 2025: The Alcaraz Effect
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Carlos Alcaraz’s second straight win at Roland-Garros cemented his status as a global icon. Fan comments highlighted the match’s intensity, mutual respect between Alcaraz and Sinner, strong emotional reactions, and Alcaraz’s rise to legend status. His Instagram following grew 41% in a year. Lefty’s analysis used AI to decode over 3,000 fan reactions. Download the full report to explore all the insights on how the match performed across social media.

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