A Year in Data 2025

Building on 2023’s focus on culture and 2024’s exploration of entertainment, 2025 marked the era of radical proximity. It was the year the digital divide vanished, as celebrities and brands invited global audiences into their inner circles like never before.

But what truly defined the cultural zeitgeist? From the season’s most viral runway moments to the emergence of entirely new lifestyle categories, we’ve identified the forces that commanded the world's attention.

The Year in Data 2025 report marries Lefty’s cutting-edge technology, data insights with Karla Otto’s peerless creative insights. Together, we unpack the high-impact strategies of the past year to provide a strategic blueprint for brand marketing in 2026.

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KATSEYE for Gap (Instagram).

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A Year in Data 2025

A Year in Data 2025: A Look Back and 2026 Trends Revealed

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Fashion Weeks on X Wrap Up

Fashion Weeks on X Wrap Up

The SS26 season was defined by transformation, with 15 major creative debutsacross top fashion houses capturing global attention. These moments sparked lively debates on X, where fashion enthusiasts, media, and fandoms amplified the season’s highlights. SS26 proved that influence today is as digital as it is physical, with the most unforgettable moments shared, discussed, and celebrated in real time. Leveraging X data, AI Grok insights, and a curated Lefty sample of 600 key amplifiers, our report delivers a data-driven look at the debuts that defined SS26 and the digital voices that propelled them worldwide.

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SS26

SS26 Womenswear Roundup

From viral livestreams to cinematic storytelling, SS26 set a new benchmark for fashion communications. With a record-breaking $881.2M in Earned Media Value (+5% YoY), driven by more content (+23%), creators (+22%), and engagement (+6%), the season proved Fashion Month’s growing social power. As audiences expand beyond the runway, brands stood out through bold, entertaining storytelling — from interactive activations to pop-culture collaborations. To unpack the trends behind this impact, our Insights teams at Karla Otto, Lefty, and CTZAR — part of The Independents — decode the data shaping fashion and influencer marketing.

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