The Beauty Intelligence Report

$33.4 billion in EMV. 500 brands. 11 categories. One year of data that shows exactly where beauty's momentum went and why.

Global beauty visibility grew 5% in 2025, a significant deceleration from previous years, but the headline figure masks a more interesting story. Masstige and Derma grew strongly. Niche Fragrance and Haircare Tools contracted. Wellness surged 45%. The fastest growing brands were the most platform-fluent, the most community-led, and the quickest to move their credibility away from a single source of authority.

The Lefty Insights team analyzed all the forces that defined beauty in 2025, from TikTok's emergence as the industry's dominant growth engine to a structural redistribution of authority from legacy figures to creator communities and what it means for the year ahead.

If you are making decisions about platform strategy, influencer investment, or category positioning in 2026, this is the data you need.