The Influencer Vetting Tool That Qualifies Creators Before You Commit
Protect your budget and your reputation. Instantly audit each influencer’s audience authenticity, screen for brand safety risks, and secure stakeholder approval—all in one place.
Run a Fake Follower Check Before You Spend a Single Dollar
Follower counts don't tell the full story. That’s why every creator profile in Lefty includes an audience quality score that helps you identify inauthentic audiences and make smarter partnership decisions from the start.
Vet the Audience, Not Just the Creator
A creator can look perfect and still be the wrong fit. Lefty surfaces the age, gender, location, and interests of a creator's actual followers. So when vetting influencers, you're validating the audience behind the content, not just the content itself.
Screen for Brand Safety Before It Becomes a Problem
Lefty's influencer vetting tool scans a creator's full content history across 11 sensitive categories including profanity, hate speech, political content and more. What used to take hours of manual scrolling takes one click, giving your team a clear view before any activation.
Vet Collaboratively. Approve Faster.
Share shortlists with internal stakeholders or agency clients via a live link, no login needed. Everyone reviews, comments, and approves in one place. Forecasted performance reports project reach and engagement for any creator before a brief goes out.
FAQs
How does Lefty help me check for fake Instagram followers?
Lefty’s influencer vetting tool gives you access to the audience quality data that shows the percentage of the followers who are real users rather than bots or mass-following accounts. You can review authenticity scores, engagement patterns, and follower growth trends to identify creators with purchased or inauthentic followers before investing in a partnership.What does the audience quality score show?
The audience quality score evaluates the credibility and composition of a creator's follower base. It factors in signals like follower authenticity, engagement quality, and audience demographics so you can assess whether a creator's reach is real and relevant to your brand before activating.How does brand safety analysis work in Lefty?
Lefty generates brand safety reports that scan a creator's content history across 11 sensitive categories. When potential risks are flagged, you can view the original content and access it directly via a link. Reports can also be shared with leadership, legal teams, or agency clients to support your creator approval process.Does Lefty track audience changes over time?
Yes. Lefty continuously updates creator data, allowing you to monitor changes in audience quality, engagement rate, and demographic composition throughout your relationship with a creator. This is especially valuable for always-on programs, where creators are activated across multiple campaigns and audience shifts can impact long-term performance.
Our Happy Clients
"Lefty streamlines our influencer campaign management with ease and autonomy. The platform evolves to meet precise metrics, while regular team follow-ups enhance our monitoring."
"In 2023, the majority of our work fell within the macro and mid-tier KOLs who have strong engagement rates, which led to an increased EMV."
We Put Clients First, They Put Us at the Top
We Put Clients First, They Put Us at the Top
Boost your influencer campaigns with automated product seeding
Lefty is the all-in-one influencer marketing platform for brands looking to scale creator collaborations. From product gifting to campaign tracking, everything you need is built in.
Request a demo