The Influencer Vetting Tool That Qualifies Creators Before You Commit
Protect your budget and your reputation. Instantly audit each influencer’s audience authenticity, screen for brand safety risks, and secure stakeholder approval—all in one place.
Run a Fake Follower Check Before You Spend a Single Dollar
Follower counts don't tell the full story. That’s why every creator profile in Lefty includes an audience quality score that helps you identify inauthentic audiences and make smarter partnership decisions from the start.
Vet the Audience, Not Just the Creator
A creator can look perfect and still be the wrong fit. Lefty surfaces the age, gender, location, and interests of a creator's actual followers. So when vetting influencers, you're validating the audience behind the content, not just the content itself.
Screen for Brand Safety Before It Becomes a Problem
Lefty's influencer vetting tool scans a creator's full content history across 11 sensitive categories including profanity, hate speech, political content and more. What used to take hours of manual scrolling takes one click, giving your team a clear view before any activation.
Vet Collaboratively. Approve Faster.
Share shortlists with internal stakeholders or agency clients via a live link, no login needed. Everyone reviews, comments, and approves in one place. Forecasted performance reports project reach and engagement for any creator before a brief goes out.
FAQs
What is product seeding/ influencer seeding?
Product seeding, or influencer seeding, is the practice of sending free products to influencers or creators in hopes they'll create authentic content about your brand. It's a low-cost way to generate organic reach, social proof, and word-of-mouth without paying for a sponsored post.What's the difference between product seeding and paid influencer partnerships?
Product seeding involves gifting free products with no guaranteed content, while paid partnerships involve a contract, fixed deliverables, and monetary compensation. Seeding is lower-cost and scalable, while paid partnerships offer more control over messaging. Both are essential in your influencer strategy. Lefty lets you manage seeding and paid campaigns side by side in one platform so you can scale outreach without losing oversight.How do you gift items to influencers?
Identify influencers who match your brand and audience, then send them product directly, with an ask for content in return. Lefty can help streamline this by managing influencer lists, shipping logistics, and content tracking from a single dashboard.What are the best gifts to send influencers?
The best gifts are your actual hero products, on-trend or new releases that influencers will genuinely want to show off, or limited-edition items. Bonus tip: If you see an influencer organically talking about your brand often, send them a personalized PR with their favorite products. Personalized touches like a custom note tend to boost the odds of a post.Why is an influencer gifting platform better than a seeding agency?
An influencer gifting platform like Lefty gives you direct control, real-time tracking, and full ownership of your influencer data without paying an external agency or waiting on third-party reporting. You manage outreach, shipping, and performance tracking all in one place, at a fraction of the cost.
Our Happy Clients
"Lefty streamlines our influencer campaign management with ease and autonomy. The platform evolves to meet precise metrics, while regular team follow-ups enhance our monitoring."
"In 2023, the majority of our work fell within the macro and mid-tier KOLs who have strong engagement rates, which led to an increased EMV."
We Put Clients First, They Put Us at the Top
We Put Clients First, They Put Us at the Top
Boost your influencer campaigns with automated product seeding
Lefty is the all-in-one influencer marketing platform for brands looking to scale creator collaborations. From product gifting to campaign tracking, everything you need is built in.
Request a demo