
A Year in Data 2025
Unpack high-impact marketing strategies and trends. Get the strategic blueprint for brand success in 2026

Unpack high-impact marketing strategies and trends. Get the strategic blueprint for brand success in 2026

This year, Lefty contributed to The Alphabet of Fashion by nss magazine, their yearly A-to-Z guide mapping the ideas, aesthetics, and cultural signals that defined the year. 2025’s edition combines nss’ cultural insights with our social-media–driven analysis to map the creators and brands shaping today’s contemporary luxury landscape.

At Women’s Fashion Week SS26, brands leaned heavily on Thai influencers as part of a bold APAC-focused strategy. Let’s explore which influencers were at the forefront!

Brands at Women’s MFW SS26 embraced a strong APAC-focused strategy. Let’s explore which influencers were at the forefront!

TikTok is changing how we shop for scents. Discover the top perfume influencers of 2025 who are setting fragrance trends and helping brands go viral.

Discover India’s fashion influencers, powering the booming luxury sector and fast-growing economy. In 2025, they’re shaping style, making waves on global red carpets, and opening doors for brands in one of the world’s most dynamic luxury markets.

Discover the lifestyle influencers defining Los Angeles in 2025. These creators set trends that resonate with engaged audiences. Brands should pay attention, these influencers not only inspire but also drive real connections and meaningful engagement with their followers.

Meet the rising tennis stars dominating Instagram in 2025, with growing audiences and brand deals, these athletes are a prime opportunity for marketers looking to partner with the next generation of influencers.

Discover the top winter brands, influencers, and campaigns that drove $82.5M in Earned Media Value during the 2025 ski season with Lefty’s influencer marketing platform.