K-pop fans supporting their idols with signs.
Influencer Marketing

The Power of K-Pop

K-pop stars have become major influencers at Fashion Weeks, comprising 13% of top influencers and generating nearly 60% of the event's EMV. The article discusses why K-pop fits well with fashion and how brands can leverage this trend.

children with a camera.
Influencer Marketing

Rising Stars: The Top 15 Kid Influencers of 2024 That You Need to Know

Explore the significance of kid influencers in today's marketing environment, find out the top 15 kid influencers on social media in 2024, and dive into strategies on how to collaborate with them effectively.

Influencer Marketing

Maximizing ROI in Influencer Marketing: The CPM Gold Standard

Maximizing CPM is essential for the success of influencer campaigns, and several factors influence what constitutes a ‘good’ CPM rate. Learn how CPM rates work in practice and discover tips and tricks to improve the CPM and ROI of their influencer marketing efforts.

Influencer Marketing

Met Gala 2024: The Most Impactful Moments on Social

Dreams Do Come True at the Met Gala. Join us to delve into the most talked-about looks that stole the hearts on social at the 2024 Met Gala!

Influencer Marketing

Sephora: Influencer Marketing Case Study

See how Lefty helped Sephora Collection achieve a +1013% ROI on TikTok with micro and macro influencers.

Influencer Marketing

The Complete Guide to Leveraging Influencer Marketing in China

Want to break into the Chinese market? Here's everything you need to know about influencer marketing in China, from finding the right influencers to creating successful campaigns.

Influencer Marketing

From 'Boys Love' to Global Luxury: The Thai Effect

How the surging popularity of Thai dramas reshaped luxury brand marketing and propelled local celebrities to stardom within a mere three years.

Influencer MarketingLuxury

Decoding Influencer Marketing for Jewellery

A Guide to Success in the Digital Era

Influencer Marketing

TOP 10 Influencer Marketing Trends for 2024

Discover the data-defined top 10 moments of 2023 and whose consequences are already becoming visible in 2024.