Influencer Marketing

The World Cup 2026 Creator Marketing Playbook

8 Steps to Finding a Creator That Matches Your Brand

To find creators that match your brand, start with audience alignment, content fit, and performance data,— not follower count. Learn more with Lefty.

Influencer Marketing

How to Measure Influencer Marketing Success

Learn how to measure influencer marketing success with clear goals, the right metrics, and scalable frameworks that drive performance and ROI.

Influencer MarketingBeauty

Top 15 Beauty Influencers in 2026: Skincare Edition

Discover the top 15 rising skincare influencers of 2026 on Instagram, from micro creators to macro stars. Find out who's driving trends and who your brand should be partnering with right now.

Influencer Marketing

What is a Nano Influencer? The Value of Reaching a Niche Audience

Learn how niche creators drive higher engagement, stronger trust, and measurable ROI in modern influencer marketing.

Influencer Marketing

The Brands that Won Coachella 2026

Coachella 2026 revealed the future of creator marketing, with beauty, tech, and founder-led brands driving record EMV. Discover how cultural relevance and fandoms powered brand success.

Influencer Marketing

A Year in Data 2025

Unpack high-impact marketing strategies and trends. Get the strategic blueprint for brand success in 2026

The Alphabet of Fashion with NSS Magazine

Influencer Marketing

The Alphabet of Fashion 2025

This year, Lefty contributed to The Alphabet of Fashion by nss magazine, their yearly A-to-Z guide mapping the ideas, aesthetics, and cultural signals that defined the year. 2025’s edition combines nss’ cultural insights with our social-media–driven analysis to map the creators and brands shaping today’s contemporary luxury landscape.

Influencer Marketing

Top Thai Influencers at Women’s Fashion Week SS26

At Women’s Fashion Week SS26, brands leaned heavily on Thai influencers as part of a bold APAC-focused strategy. Let’s explore which influencers were at the forefront!