Top Korean Beauty Instagram Influencers to Follow in 2025

The Ultimate 2025 Guide to Korean Beauty Influencers on Instagram

From Seoul’s trendiest districts to your Instagram “Explore” page, Korean beauty influencers are setting the global standard for skincare and makeup. In 2025, K-beauty creators continue to go viral for their flawless glass skin routines, experimental makeup looks, and insider access to the best beauty products on the market.

Whether you’re a fan, a brand, or an aspiring influencer, this ultimate guide introduces you to the most influential Korean beauty content creators to follow on Instagram this year, with data-backed insights and collaboration tips included.

Criteria for Selection

Our analysis surveys 8.7K influencers with accounts based on a combination of:

• Follower count (as of April 2025)
• Engagement rate & viral reach
• Consistency and originality of content
• Recent brand collaborations
• Influence beyond Korea (global fanbase or cross-platform impact)

The Top Korean Beauty Influencers on Instagram in 2025

Mega Korean Beauty Influencers (+1M Followers)

Pony (@ponysmakeup)

• Platforms: Instagram | TikTok | YouTube
• Niche: Makeup artistry, tutorials, K-pop looks
• Instagram Followers: 8.8M
• ER: 0.84%

• Why follow: Legendary for reinventing K-beauty trends; passionate about Korean skincare and cosmetic products.
• Pro tip for brands: High production value and a loyal fan base make her ideal for prestige beauty campaigns.

Freezia (@dear.zia)

• Platforms: Instagram | YouTube
• Niche: Fashion and makeup looks
• Instagram Followers: 4.7M
• ER: 5.2% 

Why follow: Known for her ethereal glow and flawless base routines, Freezia sets the standard for glass skin and Korean makeup trends.

Pro tip for brands: Her genuine product reviews consistently drive high engagement and shares—partner with her for long-form content that inspires and converts.

 Irene Kim (@ireneisgood)

• Platforms: Instagram | TikTok | YouTube | X
• Niche: Fashion looks, skincare routines, lifestyle content
• Instagram Followers: 2.9M
• ER: 0.71%

• Why follow: Irene Kim blends high fashion with cutting-edge K-beauty trends, offering a bold and colorful take on Korean skincare and makeup.
• Pro tip for brands: Her global influence and trendsetting style make her a top choice for launching innovative beauty products with international appeal.

Jihoon Kim (@jihoon)

• Platforms: Instagram | TikTok | YouTube
• Niche: Fashion looks, beauty products, and travel inspo
• Instagram Followers: 2.5M
• ER: 2.67%

• Why follow: A go-to muse for Korean beauty lovers; Jihoon shares flawless routines, detailed product reviews, and trendsetting looks.
• Pro tip for brands: Her aesthetic consistency and strong engagement with skincare-savvy Gen Z audiences make her perfect for launching new K-beauty lines.

Sunny Dahye (@sunnydahye)

• Platforms: Instagram | TikTok | YouTube
• Niche: Fashion looks, beauty tutorials, family and lifestyle content
• Instagram Followers: 1M
• ER: 1.32% 

• Why follow: Beloved for her candid reviews and deep dives into K-beauty routines; a trusted voice in the Korean skincare and lifestyle space.
• Pro tip for brands: Her bilingual content and strong Indonesian-Korean audience make her a strategic pick for cross-market K-beauty launches.

Na-Young Kim (@nayoungkeem)

• Platforms: Instagram | TikTok | YouTube | X
• Niche: Fashion looks, beauty product recommendations, family, and lifestyle content
• Instagram Followers: 1.6M
• ER: 0.59%

• Why follow: Adored for her soothing aesthetic and exploration of K-beauty must-haves, Nayoung shares honest reviews that resonate with skincare enthusiasts.
• Pro tip for brands: Her credibility and bilingual content give campaigns a strong appeal across Korean and global audiences.

Seong Hae-eun (@__haeppy)

• Platforms: Instagram | TikTok | YouTube
• Niche: Skincare routines, fashion and lifestyle content
• Instagram Followers: 1.3M
• ER: 2.74%

• Why follow: A go-to for glowing skin inspiration; she expertly blends K-beauty rituals with aesthetic minimalism.
• Pro tip for brands: Her authentic product storytelling and strong engagement with skincare-savvy followers make her a smart pick for launches targeting Gen Z and Millennial consumers.

Chailee Son (@chaileeson)

• Platforms: Instagram | TikTok | YouTube
• Niche: GRWMs, fashion, travel and lifestyle content
• Instagram Followers: 1.2M
• ER: 0.71%

• Why follow: A go-to for glowing skin inspiration; she expertly blends K-beauty rituals with aesthetic minimalism and style.
• Pro tip for brands: Her sleek visuals and global community make her the perfect fit for hero product launches and multi-platform storytelling.

Risa Bae (@risabae_art)

• Platforms: Instagram | TikTok | YouTube | X
• Niche: Makeup and skincare tutorials, fashion and lifestyle content
• Instagram Followers: 1.2M
• ER: 3.72% 

• Why follow: Known for flawless makeup tutorials and bold beauty transformations, Risa Bae blends artistry with K-beauty classics.
• Pro tip for brands: Her expertise in product application and deep connection with beauty-savvy followers make her a strong partner for product launches.

Yoon Ha-jeong (@hi__jjeong2)

• Platforms: Instagram
• Niche: Beauty, travel, and lifestyle content
• Instagram Followers: 1M
• ER: 3.56%

• Why follow: Beloved for her dreamy, soft-glam looks and lifestyle content; a must-follow for fashion and beauty enthusiasts.
• Pro tip for brands: Her calming aesthetic and trust-based relationship with followers make her a powerful voice for minimalist and skin-first beauty launches.

Top Korean Beauty Influencers (300K - 1M Followers)

Seonuoo (@seon_uoo)

• Platforms: Instagram | YouTube
• Niche: GRWMs, fashion, travel and lifestyle content
• Instagram Followers: 948K
• ER: 1.23% 

• Why follow: Known for her dreamy aesthetics and detailed product reviews, Seon_uoo is a go-to for Korean beauty lovers seeking the latest in skincare rituals and minimalist glam.
• Pro tip for brands: Her serene, soft-toned content style and trusted voice among Gen Z make her a strong partner for launching soothing skincare lines or elevating clean beauty campaigns.

Monika Shin (@monika_shin)

• Platforms: Instagram | TikTok
• Niche: GRWMs, fashion, travel and lifestyle content
• Instagram Followers: 659K
• ER: 7.24%

• Why follow: A go-to muse for Korean makeup lovers; blends classic beauty with trending looks and honest reviews.
• Pro tip for brands: Her aesthetic storytelling and close-knit community make her perfect for product launches and building long-term brand affinity.

Taeeun (@tae__e.un)

• Platforms: Instagram | YouTube | TikTok
• Niche: GRWMs, fashion, travel and lifestyle content
• Instagram Followers: 593K
• ER: 0.92% 

• Why follow: A go-to muse for Korean makeup lovers; blends classic beauty with trending looks and honest reviews.
• Pro tip for brands: Her aesthetic storytelling and close-knit community make her perfect for product launches and building long-term brand affinity.

Ashley Choi (@ashleybchoi)

• Platforms: Instagram | YouTube | TikTok | X
• Niche: Fashion inspo, beauty, and lifestyle content
• Instagram Followers: 576K
• ER: 2.51%

• Why follow: A bold mix of K-pop edge and minimalist beauty, Ashley pairs glossy lids and gradient lips with offbeat fashion for looks that always stand out.
• Pro tip for brands: Her cross-cultural appeal and bilingual content make her a strong bridge for campaigns targeting both Western and Korean beauty markets.

Song Se-ra (@songsel)

• Platforms: Instagram | YouTube | TikTok
• Niche: Fashion, beauty, and luxury content
• Instagram Followers: 473K
• ER: 0.75% 

• Why follow: A skincare-first creator who shares calming, ASMR-style routines and product testing that’s as soothing as it is informative.
• Pro tip for brands: Her slow, intentional content style is ideal for brands wanting to spotlight ingredients or emphasize self-care in luxury positioning.

Han Ah Reum Song Yi (@areumsongee)

• Platforms: Instagram | YouTube
• Niche: Beauty and lifestyle content
• Instagram Followers: 455K
• ER: 1.01% 

• Why follow: Celebrated for her ultra-detailed product comparisons and honest, science-backed skincare commentary—perfect for ingredient-conscious fans.
• Pro tip for brands: Work with her when launching new skincare lines; her credibility and analytic approach resonate with discerning beauty consumers.

Jinhwon (@_hwoniii)

• Platforms: Instagram | YouTube
• Niche: Beauty and lifestyle content
• Instagram Followers: 424K
• ER: 0.8% 

• Why follow: Her clean girl aesthetic meets K-beauty tradition—think sheer bases, sun-kissed blush, and subtle shimmer that looks effortless, not edited.
• Pro tip for brands: Ideal for brands seeking soft, lifestyle-driven storytelling that blends seamlessly into aspirational, everyday content.

Pony Pong (@ponypong)

• Platforms: Instagram
• Niche: Beauty and lifestyle content
• Instagram Followers: 422K
• ER: 2.07%

• Why follow: With her pastel-forward makeup looks and dreamy edits, she brings a playful, artful twist to K-beauty that feels like scrolling through a fantasy.
• Pro tip for brands: Partner on creative campaigns—her visual direction and whimsical touch are perfect for eye-catching, scroll-stopping ads.

Ga Young (@nugayoung)

• Platforms: Instagram | YouTube
• Niche: Beauty and lifestyle content
• Instagram Followers: 414K
• ER: 1.7% 

• Why follow: An expert at the “undone but polished” look, she nails skin-like finishes and neutral tones with a cool-girl attitude that’s hard to copy.
• Pro tip for brands: Tap into her street-style beauty approach to reach trend-driven consumers who value authenticity and a touch of editorial flair.

Yeri (@h.yeli)

• Platforms: Instagram | YouTube
• Niche: Beauty and lifestyle content
• Instagram Followers: 538K
• ER: 1.5%

• Why follow: A go-to for complexion hacks and realistic beauty tips—her no-fuss tutorials and transparent reviews make K-beauty feel truly accessible.
• Pro tip for brands: She excels in driving trust and loyalty—leverage her transparency for first impressions, product trials, and educational rollouts

Top Korean Beauty Influencers in 2025

Macro Influencers (100K – 300K Followers)

Kim Jin-young (@__ryeong)

• Platforms: Instagram
• Niche: Lifestyle content and natural makeup looks
• Instagram Followers: 296K
• ER: 1.24%

• Why follow: A master of barely-there makeup, @__ryeong makes minimalist beauty feel luxurious, with an eye for soft textures and tonal looks that define modern Korean aesthetics.
• Pro tip for brands: Her subtle, wearable edits resonate with trend-conscious professionals—ideal for campaigns spotlighting skin tints, lip balms, and hybrid skincare.

Haeni (@xohaeni)

• Platforms: Instagram | TikTok
• Niche: Lifestyle content and product reviews
• Instagram Followers: 299K
• ER: 0.38%

• Why follow: Haeni's comprehensive product reviews for skincare and cosmetics products make her a reliable, no-nonsense influencer when it comes to recommending the best products for her followers.
• Pro tip for brands: Haeni’s in-depth, comparison-style reviews and no-fluff commentary make her a trusted voice—perfect for launches where product performance and transparency are key to conversion.

Nana (@_twinkle_makeup_)

• Platforms: Instagram
• Niche: Lifestyle content and makeup tutorials
• Instagram Followers: 293K
• ER: 0.68%

• Why follow: @twinkle_makeup captures the magic of "twinkle" skin and eyes, blending youthful charm with impeccable techniques as a MUA—perfect for fans of playful, luminous beauty.
• Pro tip for brands: Her knack for highlighting sparkle textures and dewy finishes makes her a go-to for viral launches of cushion compacts, shimmer palettes, and glow-boosting skincare.

Hyang (@hyanggggg_)

• Platforms: Instagram
• Niche: Lifestyle content and makeup recommendations
• Instagram Followers: 295K
• ER: 1.85%

• Why follow: Known for her serene visuals and gentle beauty product recommendations, @hyanggggg_ crafts an atmosphere where skincare and makeup merge together.
• Pro tip for brands: Collaborate with her on content that spotlights product textures and application—especially effective for calming skincare or spa-inspired lines.

Seo Yoon (@flow_yoon)

• Platforms: Instagram
• Niche: Lifestyle, fashion, and beauty content 
• Instagram Followers: 283K
• ER: 0.43%

• Why follow: @flow_yoon’s signature is effortless elegance—think blurred lips, feathered brows, and barely-there highlighter that channel Seoul's chic street style.
• Pro tip for brands: Position her as a muse for everyday essentials and multitasking heroes—her audience values both beauty and practicality.

Rock Chae Eun (@rockchaeeun)

• Platforms: Instagram | YouTube
• Niche: Fashion and beauty routines 
• Instagram Followers: 282K
• ER: 0.52%

• Why follow: Rock Chae Eun blends graceful beauty with clinical precision—from bridal makeup breakdowns to skin-transforming treatments, she’s a go-to for fans who love timeless glam backed by real results.
• Pro tip for brands: Her polished aesthetic, combined with trust-building before/after content, makes her a strategic partner for high-performance skincare, luxury base products, and bridal campaign rollouts.

Qjin & Qwon (@q2han)

• Platforms: Instagram | YouTube | TikTok
• Niche: Fashion, lifestyle, and beauty content 
• Instagram Followers: 293K
• ER: 1.90%

• Why follow: Dynamic twin duo @q2han infuse every beauty review with humor, sisterly banter, and honest takes—making beauty education feel refreshingly real.
• Pro tip for brands: Leverage their natural chemistry for duo or bundle launches, or interactive unboxings that drive high engagement and build community buzz.

Iwa Jeong (@wajeongi)

• Platforms: Instagram
• Niche: Luxury lifestyle and travel
• Instagram Followers: 258K
• ER: 1.43%

• Why follow: @wajeongi curates an aspirational lifestyle where luxury beauty meets fine living—her content feels like stepping into a 5-star suite, complete with glowing skin, gourmet meals, and couture details.
• Pro tip for brands: With her polished presence as a former announcer and her premium positioning, she’s an ideal partner for luxury skincare, hotel spa experiences, and prestige product storytelling aimed at affluent, experience-driven consumers.

Seowon (@bywonyy)

• Platforms: Instagram | TikTok
• Niche: Lifestyle, fashion, and beauty content
• Instagram Followers: 260K
• ER: 1.15%

Why follow: @bywonyy embodies effortless cool with clean makeup, sculpted hair, and a lifestyle that fuses wellness with style—her feed is a masterclass in understated K-beauty and modern femininity.

Pro tip for brands: Her soft-glam aesthetic and editorial-level visuals make her an ideal partner for clean beauty lines and fragrance storytelling.

Yeon Du (@imyeonduu)

• Platforms: Instagram
• Niche: Fashion and beauty content
• Instagram Followers: 258K
• ER: 0.74% 

• Why follow: @imyeonduu channels a flirtatious, ultra-feminine aesthetic with glossy lips, flowing dresses, and a dash of attitude—perfect for those who love beauty with a bold, romantic twist.

Pro tip for brands: Her striking visuals and confident poses make her a powerful fit for lip tints, body care, and fashion-beauty crossover campaigns that celebrate sensuality and self-expression.

Top Korean Beauty Influencers in 2025

Micro Influencers (10K – 100K Followers)

Soo Youn Lee (@iamsooyounlee)

• Platforms: Instagram | TikTok
• Niche:  Lifestyle, fashion, and beauty content
• Instagram Followers: 68.7K
• ER: 0.32%

• Why follow: @iamsooyounlee is your cool Korean unni with the best beauty tips—she blends skincare, styling, and self-confidence with a dose of fun, making every reel feel like a FaceTime with your trendiest friend.
• Pro tip for brands: Her high-energy edits, hair tutorials, and festival-ready looks make her a standout partner for cross-category campaigns—from hair tools to clean skincare to bold beauty launches aimed at Gen Z and millennial audiences.

Eunbin (@eunb___n)

• Platforms: Instagram
• Niche: Beauty content with an emphasis on lip products
• Instagram Followers: 100K
• ER: 1.94% 

• Why follow: @eunb___n is the queen of lip content—her ultra-detailed swatches, glossy textures, and expressive reviews make her feed a candy shop for tint lovers and soft glam fans.
• Pro tip for brands: Her swatch-focused visuals and high-clarity macro shots are ideal for product-centric launches—especially lip, cheek, and complexion products where finish and color payoff matter most to consumers.

Eunji Lee (@2_eun_ggg)

• Platforms: Instagram
• Niche: Clean beauty and lifestyle content
• Instagram Followers: 99.7K
• ER: 1% 

• Why follow: @2_eun_ggg brings warmth and authenticity to beauty and lifestyle content, seamlessly blending self-care, motherhood, and skincare routines in serene, real-life settings.
• Pro tip for brands: Her calming aesthetic and relatable family-oriented content make her the perfect ambassador for gentle skincare, travel-friendly wellness products, and lifestyle brands targeting millennial moms.

Ines Song (@ines_song)

• Platforms: Instagram
• Niche: Beauty, lifestyle, and family content 
• Instagram Followers: 100K
• ER: 2.75%

• Why follow: @ines_song captures beauty in the quiet details—from delicate fragrances to serene café mornings—her feed is a breath of fresh air for those who appreciate elegance, travel, and intentional living.
• Pro tip for brands: Her poised, cinematic approach to content makes her an ideal collaborator for fragrance houses, boutique hotels, and premium lifestyle brands looking to elevate their storytelling with soft, sensory visuals.

Hyeggo (@hyeggossi)

• Platforms: Instagram
• Niche: Beauty and lifestyle content 
• Instagram Followers: 98.4K
• ER: 1.33%

• Why follow: @hyeggossi pairs clean, confident visuals with a modern K-beauty edge—think perfect lip swatches, minimalist skincare moments, and style that moves effortlessly from studio to street.
• Pro tip for brands: Her eye for composition and on-trend aesthetic make her ideal for high-clarity product storytelling, especially for launches in skincare, lip color, and fashion-beauty crossovers with an urban or editorial twist.

Yoon Bling (@y._.bling)

• Platforms: Instagram
• Niche: Skincare first beauty 
• Instagram Followers: 98.4K
• ER: 1.33%

• Why follow: @y._.bling delivers ultra-close-up, editorial-grade content that celebrates skin texture, glow, and real product performance—her feed is a skincare lover’s dream with a cinematic twist.
• Pro tip for brands: Her immaculate lighting, skin-focus framing, and technical visuals make her an ideal creator for serum, base makeup, and texture-driven campaigns that demand visual precision and credibility.

Ahyeon (@hyo_ve_ly)

• Platforms: Instagram
• Niche: lifestyle and beauty content 
• Instagram Followers: 97.2K
• ER: 0.43%

• Why follow: @hyo_ve_ly captures the gentle beauty of everyday life through a lens of warmth and elegance—her content blends skincare, slow living, and timeless fashion with an effortlessly graceful touch.
• Pro tip for brands: Her natural aesthetic and authentic, lifestyle-driven content make her the perfect partner for skincare, fragrance, and fashion brands aiming to evoke calm, trust, and emotional resonance.

Beauhee (@beau__hee9)

• Platforms: Instagram | YouTube
• Niche: Beauty product reviews and recommendations 
• Instagram Followers: 96.9K
• ER: 0.69%

• Why follow: @beauty_hseol is a go-to for practical, polished beauty—she breaks down everyday looks with clarity and charm, offering product demos that are equal parts educational and aspirational.
• Pro tip for brands: Her approachable tone and crystal-clear visuals make her a strong partner for launches focused on color cosmetics, skincare efficacy, and multi-step K-beauty routines that resonate with everyday consumers.

Rim (@rim_otd)

• Platforms: Instagram 
• Niche: Beauty product reviews and tutorials 
• Instagram Followers: 92.2K
• ER: 0.37%

• Why follow: @rim_otd is a minimalist makeup muse—her delicate layering, muted tones, and skin-first looks make her feed a soothing space for beauty lovers who favor elegance over excess.
• Pro tip for brands: Her tight, texture-rich visuals and skillful product layering are ideal for promoting foundations, cream blushes, and lip tints—especially when demonstrating buildable formulas and tonal palettes.

K-Beauty Influencers in 2025

Whether you’re looking for skincare advice, viral makeup trends, or influencer partnerships, the Korean creators above are leading the global K-beauty movement in 2025.

Curious about other rising beauty industries? Check out our guide to the State of Influencer Marketing in Q1 2025 for the beauty and wellness industry.