As the tennis season heats up, a new wave of professional players is climbing the ATP and WTA rankings and making serious noise on Instagram. For marketers looking to tap into sports influencers with rising visibility and engaged Gen Z and Millennial audiences.
Leveraging insights from Lefty's platform, our analysis of Wimbledon tennis player partnerships from January 1st, 2024, to July 25th, 2025, reveals a highly dynamic and extensive landscape. We identified over 336 brands engaged in partnerships with tennis players during this period, underscoring the significant commercial value placed on athlete endorsements within the sport, particularly around a prestigious event like Wimbledon.
Including luxury goods (Rolex, Louis Vuitton, Burberry, Gucci), beauty (Estee Lauder, Huda Beauty, L'Oreal), sportswear (Nike, Adidas, On Running,Lululemon), automotive (BMW, Ferrari, Porsche), technology (IBM), and even Hospitality, Gaming and Finance. This demonstrates the broad appeal of tennis players as brand ambassadors, extending far beyond traditional sports endorsements.
Brands are increasingly partnering with "rising seed" players, those with high follower growth rates, to reach younger, more engaged audiences. This is a forward-thinking strategy that capitalizes on a player's increasing popularity and cultural relevance.
We also deep dive into the tennis players scoring big on Instagram, from court to Commerce. Here are the top tennis players by EMV, and the fastest-rising seed tennis players by follower growth rate we revealed.
Flavio Cobolli
- Instagram: @flavio_cobbo
- Followers: 240K
- Follower Growth Rate: +46%
- Nationality: Italy
- Note: He's been making his way up the rankings and reaching quarter-finals in major tournaments, indicating a growing presence on the tour. Harmonious blend of performance and lifestyle image. Strong European appeal and ideal for active branding and youth campaigns.
Jakub Menšík
- Instagram: @mensik.jakub
- Followers: 104K
- Follower Growth: +31%
- Nationality: Czech
- Note: At a young age, Mensik has already shown impressive results, including reaching a Tour final and breaking into the top 50. He's a player with a lot of potential.
Amanda Anisimova
- Instagram: @amandaanisimova
- Followers: 321K
- Estimated Follower Growth: +28%
- Nationality: American
- Note: After a strong return to the tour, Anisimova has shown the ability to reach the latter stages of tournaments, including Wimbledon.
Lorenzo Musetti
- Instagram: @lore_musetti
- Followers: 704K
- Follower Growth: +25%
- Nationality: Italian
- Note: Elegant style and Italian identity make him great for premium lifestyle and sports-luxe campaigns.
Jack Draper
- Instagram: @jackdraper
- Followers: 472K
- Follower Growth Rate: +24%
- Nationality: British
- Note: Combines athleticism with fashion-forward branding; strong match for luxury and lifestyle programs in the UK and beyond.
Alexandra Eala
- Instagram: @alex.eala
- Followers: 469K
- Follower Growth Rate: +23%
- Nationality: Filipina
- Note: Face of tennis in Southeast Asia; excellent for regional inclusive storytelling, youth campaigns, and education initiatives.
Mirra Andreeva
- Instagram: @_mirraandreeva_
- Followers: 477K
- Follower Growth Rate: +20%
- Nationality: Russian
- Note: Gen Z icon, high-profile luxury tie-ins, and viral content skew ideal for youth-fashion and premium brand alignments.
Diana Shnaider
- Instagram: @_di_shnaider_
- Followers: 26.6K
- Follower Growth Rate: +17%
- Nationality: Russian
- Note: Bold personality with strong doubles presence; good for campaign duos, tennis gear promotions, and fashion brands targeting youth.
Marta Kostyuk
- Instagram: @martakostyuk
- Followers: 393K
- Follower Growth Rate: +15%
- Nationality: Ukrainian
- Note: Ambassadorial potential for advocacy, eco-conscious brands, and Eastern European markets, given her social activism.
Emma Navarro
- Instagram: @emma_navarro48
- Followers: 273K
- Follower Growth Rate: +13%
- Nationality: American
- Note: Navarro has shown a well-rounded game and strong court craft, making her a potential dark horse on grass. Approachability, college‑to‑pro story, and wholesome branding connect well with women-focused wellness and performance lifestyle campaigns.
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Talk to usWhat This Means for Influencer Marketers
The combination of Instagram follower acceleration and developed brand partnerships positions these athletes as rising influencer assets:
- Social proof & sponsorship synergy: Established brand deals (Nike, Burberry, Rolex) add credibility to promotional efforts.
- Regional and demographic alignment: Each athlete offers access to specific markets or audience types, from Southeast Asia (Eala) to UK fashion (Draper).
- Emerging storytelling arcs: Personal growth, advocacy, fashion crossover, and Gen Z content strategies elevate campaigns beyond just sport.
Influencer Strategy Recommendations
- Track organic follower growth via influencer marketing platforms like Lefty to benchmark pre- and post-partnership engagement.
- Leverage integrated campaigns: Blend athletic content with lifestyle storytelling—e.g., Rolex and tennis fashion for Mirra; behind-the-scenes of Burberry shoots for Draper.
- Early access = better deals: Approach players while follower counts are still scaling before rates peak.
- Match campaign tone: For brands focused on wellness, activism, or fashion, align messaging to reflect authenticity and personal narrative.
Summary: The Fastest-Growing Tennis Players on Instagram
| Player | Flavio Cobboli |
| Key Partnerships | On, Head, Rexona |
| Follower Growth | 46% |
| Profile | Youthful Italian athlete & lifestyle feed |
| Player | Jakub Menšík |
| Key Partnerships | Adidds |
| Follower Growth | 31% |
| Profile | Rising Czech star |
| Player | Amanda Anisimova |
| Key Partnerships | Nike, Wilson, Gatorade, Therabody |
| Follower Growth | 28% |
| Profile | US tennis & wellness influencer |
| Player | Lorenzo Musetti |
| Key Partnerships | Asics, Polaroid Eyewear, Bottega Veneta |
| Follower Growth | 25% |
| Profile | Rising Italian tennis star and sports-lux aesthetic |
| Player | Jack Draper |
| Key Partnerships | Burberry, Nike, Vodafone, Dunlop |
| Follower Growth | 24% |
| Profile | Fashion-forward British tennis sensation |
| Player | Alexandra Eala |
| Key Partnerships | Nike, Babolat, Globe, BPI |
| Follower Growth | 23% |
| Profile | Southeast Asian trailblazer in women's tennis |
| Player | Mirra Andreeva |
| Key Partnerships | Nike, Rolex |
| Follower Growth | 20% |
| Profile | Popular with Gen Z, alignment with luxury brands |
| Player | Diana Shnaider |
| Key Partnerships | Adidas, Yonex, First & Red |
| Follower Growth | 17% |
| Profile | Bold partner campaigns with sportswear brands |
| Player | Marta Kostyuk |
| Key Partnerships | Wilson, Nike |
| Follower Growth | 15% |
| Profile | Advocacy-focused Ukrainian presence in the tennis world |
| Player | Emma Navarro |
| Key Partnerships | Fila, Yonex, Dove, Red Bull |
| Follower Growth | 13% |
| Profile | Women-centric and aligned with lifestyle brands |
As tennis evolves into a social-first sport, marketers have an unprecedented opportunity to connect with fans through the athletes they follow and admire. The rising stars featured here aren't just racking up wins — they're building influence, shaping culture, and offering brands authentic entry points into engaged communities across the globe. Now is the time to develop partnerships with these athletes while their growth curves are steep and their content is raw, honest, and resonant.
Coming Soon...
Lefty’s in-depth report on influencer marketing at Wimbledon 2025 reveals how tennis players drove visibility and ROI for major brands across multiple verticals. Get exclusive insights into which campaigns worked, how athlete engagement impacted EMV, and what it means for your strategy heading into the US Open.
