Introduction: Thailand's Global Fashion Moment
Thailand's fashion scene has long been a source of creativity and talent, but in 2025, its most influential figures are no longer just local celebrities. They're global trendsetters.
From New York to Paris, Thai influencers are taking center stage at the most prestigious fashion weeks, serving front-row looks, commanding high engagement, and generating millions in Earned Media Value (EMV). Whether representing global brands like Dior, Prada, and Valentino or attracting a diverse international fanbase online, these creators are positioning Thailand as a fashion powerhouse.
At Lefty, we analyzed influencer performance during the five most recent fashion weeks:
- Menswear AW25
- Haute Couture SS25
- Womenswear AW25
- Menswear SS26
- Haute Couture AW25
This ranking highlights the top-performing Thai influencers by EMV, revealing not just who is generating the most value, but why their influence matters to luxury brands looking to expand in Asia and beyond.
Why Thai Influencers Matter on the Global Stage
Luxury brands are increasingly turning to Southeast Asia as a growth market and a cultural engine of online influence. Thailand, in particular, is a hub for high-performing creators who excel in fashion, entertainment, music, and digital storytelling.
Here’s why Thai influencers have become essential Fashion Week partners for global brands:
- Cross-category appeal: Many top Thai influencers are actors, musicians, or models with influence spanning multiple verticals.
- Extremely loyal fanbases: Thai fandoms are some of the most engaged in the world, driving sustained EMV through likes, shares, and fan content.
- Cultural fluency: These influencers are fluent in both Eastern and Western fashion language, bridging the gap for brands trying to connect globally.
- High ROI: Despite smaller populations than Korea or Japan, Thailand's industry outperforms larger markets in EMV.
The Top 5 Thai Stars by EMV at 2025 Fashion Weeks
@orm.kornnaphat – $18.4M EMV
Thai actress Orm delivered the highest EMV of any Thai influencer this season, largely thanks to her strong presence at Dior’s Womenswear AW25 show. With 16 posts and a high engagement rate of 104%, her polished aesthetic and consistent fashion partnerships helped drive visibility across international markets.
@linglingkwong – $17.2M EMV
A standout at Dior AW25, Lingling—who is of Thai and Hong Kongese descent—captured attention with 14 curated posts that featured her edgy Dior look and time spent in Paris. Her content consistently performs well across Instagram and TikTok, where she blends high fashion with cultural commentary.
@apo555 – $15.3M EMV
Best known for his acting career, Apo turned heads at Menswear SS26 and AW25, where he represented Dior. His average engagement rate was significant at 21%, and his posting frequency and global fanbase kept him among the top 3 in EMV.
@srchafreen – $14.6M EMV
Freen Sarocha appeared at Valentino’s Womenswear AW25 show, posting five times and generating extraordinary reach. Her multifaceted career, as both a musician and model, adds depth to her influence, making her a brand favorite for more artistic or experimental fashion houses.
@milephakphum – $12.4M EMV
Mile was a constant across Dior’s Menswear shows in 2025, racking up 18 posts and solidifying his role as a consistent performer. His fans' enthusiasm and his evolving style identity continue to make him a reliable source of visibility this year.
Discover Global Influence
From Southeast Asia to Paris, Lefty helps brands find and activate the most impactful Fashion Week influencers.
Get startedThe Top 20 Thai Influencers by EMV | Fashion Weeks 2025
Discover the Thai influencers driving visibility, engagement, and brand impact across this year’s runways.
@orm.kornnaphat
EMV$18.36M
ER104.2%
Followers2.3M
Actor/Model
Dior
@linglingkwong
EMV$17.16M
ER75.9%
Followers2.5M
Actor/Model
Dior
@apo555
EMV$15.31M
ER21.1%
Followers4.2M
Actor
Dior
@srchafreen
EMV$14.56M
ER63.3%
Followers4.7M
Actor/Model/Musician
Valentino
@milephakphum
EMV$12.41M
ER24.2%
Followers3.7M
Actor/Model/Musician
Dior
@gemini_nt
EMV$9.94M
ER26.1%
Followers4.2M
Actor/Model/Musician
Zegna, Chanel
@beccca
EMV$9.49M
ER39.1%
Followers4.2M
Actor/Model/Musician
Chanel
@fourth.ig
EMV$8.3M
ER26.6%
Followers4.2M
Actor/Musician
Louis Vuitton, Zegna
@winmetawin
EMV$7.08M
ER4.1%
Followers14.2M
Actor
Prada
@bambam1a
EMV$6.38M
ER5.1%
Followers18.3M
Musician
Louis Vuitton
@gulfkanawut
EMV$5.64M
ER17.4%
Followers5M
Actor/Model
Gucci, Onitsuka Tiger
@jeffsatur
EMV$4.81M
ER13.7%
Followers5.4M
Actor/Musician
Valentino
@namtan.tipnaree
EMV$3.68M
ER27.1%
Followers2.6M
Actor/TV Host
Prada
@pp.kritt
EMV$3.65M
ER26.2%
Followers4.7M
Actor/Model
Balenciaga
@lalalalisa_m
EMV$2.5M
ER2.4%
Followers106M
Actor/Musician
Louis Vuitton
@bbrightvc
EMV$2.2M
ER2.9%
Followers17.4M
Actor/Musician
AMI, Burberry
@urassayas
EMV$1.94M
ER2.5%
Followers12.9M
Actor
Louis Vuitton
@tawan_v
EMV$1.51M
ER4.3%
Followers6M
Actor
Loewe
@panly.v
EMV$1.42M
ER38.3%
Followers2M
Actor
YSL
@dew_jsu
EMV$1.4M
ER3.7%
Followers7.4M
Actor/Model
Loewe
Anticipating Womenswear SS26 (September 2025)
With Womenswear SS26 coming up in September, Thai influencers are expected to maintain—and possibly exceed—this performance. Several high-profile creators have already teased upcoming brand collaborations and runway appearances.
Based on past performance, Dior, Prada, and Valentino are likely to continue tapping Thai talents for global visibility, while new entrants from beauty and luxury jewelry may expand the scope of brand-influencer partnerships this season.
Final Thoughts: The Rise of Thai Influence in Fashion
The numbers speak for themselves: Thai influencers are not just attending Fashion Week but defining its reach, visibility, and cultural resonance. With millions in EMV generated across just four fashion events, their impact is no longer regional. It’s global.
For brands, partnering with Thai influencers offers:
- High-impact visibility in Southeast Asia and beyond
- Access to loyal, emotionally invested audiences
- Creative versatility across content formats
- Long-term brand equity through authentic storytelling
How Lefty Can Help
At Lefty, we specialize in helping brands identify and activate top-tier influencers—across countries, languages, and verticals. Whether planning for Fashion Week SS26 or launching a regional campaign, our platform helps you measure, manage, and maximize your influencer marketing strategies.
