Haute Couture AW25: Top Brands and Influencers
Discover the most talked-about brands and influential creators driving the buzz around Haute Couture AW25. See who dominated the runways, and social feeds.
Despite a 17% drop in overall Earned Media Value (EMV) to $82.4 million this season due to fewer brands participating, Couture remains a significant driver of online visibility and cultural relevance, even though it caters to a tiny fraction of the population.
This season highlighted several key trends:
- Demna's impactful exit from Balenciaga propelled the brand to the #1 spot with $22.1 million in EMV, attributed to strong talent strategies.
- Cardi B successfully leveraged Couture as a marketing platform for her album, ranking among the top 5 profiles through theatrical and engaging content.
- The rise of humor-driven content was evident, with meme accounts like @rickdick_ entering the Couture conversation.
- The reduced number of brands created opportunities for Demna's farewell collection and Glenn Martens' debut at Maison Margiela to shine, also allowing emerging market profiles to gain more exposure.
Ultimately, Couture's ability to sell a "dream" through craftsmanship, drama, and high production continues to resonate, reinforcing its unique position in the fashion industry.
This season, Lefty and Karla Otto teamed up to dive into the data and offer insights into the most successful and unexpected strategies, while revealing key names to know to resonate in new markets and with younger audiences.
Haute Couture AW25
Balenciaga
Balenciaga led Haute Couture AW25 with the highest Instagram visibility, propelled by the buzz around Demna’s final show. The collection’s bold creative direction and high-profile appearances from Juyeon, PP Krit, and Heart Evangelista captivated global audiences and cemented Balenciaga’s influence in modern couture.
$0
EMVSchiaparelli
Schiaparelli stood out at Haute Couture AW25 with a visionary collection that fused surrealist artistry and modern elegance. The house generated strong visibility across social media, amplified by striking runway moments and support from global fashion voices who celebrated its bold, sculptural designs.
$0
EMVChanel
Chanel maintained its position as a cornerstone of couture at Haute Couture AW25, captivating audiences with a collection that honored the house’s timeless codes and Parisian sophistication. Consistent support from top-tier fashion media and influential creators reinforced Chanel’s enduring relevance and visibility across social platforms.
$0
EMVThe Top Brands of Haute Couture AW25
| Brand | Balenciaga |
| EMV | $22.1M |
| Eng. Rate | 2.4% |
| SoS Evolution | N/A |
| Brand | Schiaparelli |
| EMV | $20.7M |
| Eng. Rate | 3.4% |
| SoS Evolution | 19% |
| Brand | Chanel |
| EMV | $6.2M |
| Eng. Rate | 1.9% |
| SoS Evolution | 84% |
| Brand | Stéphane Rolland |
| EMV | $5.2M |
| Eng. Rate | 2.5% |
| SoS Evolution | 73% |
| Brand | Maison Margiela |
| EMV | $4.3M |
| Eng. Rate | 1.7% |
| SoS Evolution | N/A |
Discover the full brand ranking.
Talk to usThe Top Influencers of Haute Couture AW25
Meet the top influencers who stole the spotlight at Haute Couture AW25 and set social media ablaze.
Haute Couture AW25 – FAQ
Your questions answered: discover how Haute Couture AW25 brands and influencers drove more than $82M in EMV and its impact in shaping Haute Couture in the digital age.
Which brand achieved the highest visibility during Haute Couture AW25?
Balenciaga led the season with the strongest Instagram visibility, driven by the buzz surrounding Demna’s final show and amplified by appearances from top celebrities and influencers.
Who were the most impactful influencers?
Heart Evangelista, Juyeon, PP Krit, and leading fashion media like Vogue were among the most influential profiles, generating millions of impressions and reinforcing the cultural impact of couture.
Why did Schiaparelli and Chanel stand out this season?
Schiaparelli’s surreal, sculptural designs captured global attention, while Chanel reaffirmed its timeless Parisian allure, maintaining high engagement through consistent support from fashion press and influential creators.
Was there a brand that outperformed expectations?
Yes, Stéphane Rolland emerged as a standout, achieving strong visibility and engagement thanks to dramatic runway moments and organic support from prominent creators.
How does Lefty measure performance?
Lefty’s proprietary methodology combines Earned Media Value (EMV), reach, engagement, impressions, and share of voice across Instagram. These metrics offer a comprehensive perspective on how brands resonate with audiences. The formula Lefty uses to calculate EMV uses a CPM of $100 and is as follows: (Impressions * CPM) / 1000
How does Lefty track and verify the data?
Lefty continuously monitors and verifies influencer content through a combination of API integrations, machine learning, and manual quality checks. Each post and mention is aggregated and categorized by creator tier, platform, and engagement to ensure accuracy and transparency.
What tracking dates did Lefty use to track Haute Couture AW25?
Haute Couture AW25 ran from July 7-10, 2025. Lefty tracked this season's post and influencers from July 7-12, 2025.
