July 8, 2025

Boost ROI: Lefty’s New Affiliation & Seeding Tools

Discover Lefty’s latest influencer marketing updates: Affiliation 2.0 for faster affiliate campaigns, smarter product lending for seeding, and improved analytics.

At Lefty, we never stop improving our influencer marketing platform to help brands and agencies achieve measurable success with less effort. We’re excited to introduce major product updates: a revamped Affiliation feature and new Product Lending tools for seeding campaigns.

Read on to discover what’s new and how these updates can elevate your influencer marketing results.

Affiliation 2.0: Smarter, Simpler Affiliate Marketing Software

We’ve reimagined the Affiliation experience from the ground up. With Affiliation 2.0, setting up affiliate campaigns is faster, more intuitive, and more powerful.

Affiliation on Lefty, simplified workflows

Simplified Workflow for Affiliate Campaigns

Say goodbye to complex configuration. When you create affiliate links, simply choose your objective, whether you’re tracking clicks alone or clicks and conversions, Lefty guides you step by step. This streamlined process saves time and ensures consistency across your campaigns.

affiliate code attributions on Lefty

Integrated Commission & Attribution Rules

No more jumping between separate sections. You can now set commissions and attribution rules while creating your affiliate links, giving you a smoother experience and helping you avoid errors.

Lefty helps you track conversions and events

Conversion Event Tracking

Easily implement pixels and track conversions through a clear, simplified interface. Conversion Event tracking helps you better measure performance and optimize campaigns for higher ROI.

Track and pay influencer commissions on Lefty

Track and Pay Commissions

Our updated dashboard makes it easier to see what’s owed to each influencer, process payouts securely, and view payment history for complete transparency.

Optimize promo codes on Lefty's platform

Boost Engagement with Promo Codes

Incentivize audiences and empower your influencers by integrating promo codes directly into your campaigns. With promo codes and affiliate links combined, your partners have more tools to drive conversions.

Explore Affiliation 2.0 in Action

See how our upgraded affiliate marketing workflows can help you drive more conversions with less manual work.

Discover Affiliation 2.0

New: Product Lending for Seeding Campaigns

Lend and seed products on Lefty's influencer marketing platform

Need to send products that must be returned? Our enhanced Product Lending feature helps you track and manage lend-outs effortlessly, replacing spreadsheets with a seamless workflow.

With Product Lending, you can:

  • Create lending requests and track status in real time
  • Assign products and quantities to recipients
  • Monitor shipments and returns from a single dashboard

This improvement helps teams stay organized and ensures every product is accounted for.

Lend products on Lefty to your influencers

Why These Updates Matter

These Q3 improvements help you:

  • Launch affiliate campaigns faster with fewer clicks
  • Pay influencers accurately and on time
  • Incentivize conversions with promo codes
  • Manage product seeding more transparently

Whether you’re a brand or an agency, these tools will help you drive stronger results and save valuable time.

Ready to Elevate Your Influencer Marketing?

Start using Lefty’s latest tools to simplify seeding campaigns, track performance, and boost ROI.

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FAQ: Your Questions About Lefty’s New Features Answered

Get clear answers about Lefty’s Q2 product updates on Affiliation 2.0 and Product Lending.

  • Affiliation 2.0 is Lefty’s upgraded affiliate marketing feature that streamlines link creation, commission settings, conversion tracking, and promo code management—all in one place.

  • Product Lending lets you track and manage seeding campaigns that require product returns. You can monitor shipments, due dates, and returns in a single, organized view.

  • No—Conversion Events can be implemented easily within the Affiliation workflow. You can set up pixels and tracking directly when creating links.

  • Promo codes motivate influencers’ audiences to convert by offering special incentives or discounts, boosting engagement and driving more sales.

  • Product Lending is included in plans that support seeding campaigns. If you’re unsure whether your plan has access, contact your Account Manager.

  • All users can access detailed guides and tutorials in our Help Center or contact our Customer Support team for assistance.

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