Top Travel Influencers on TikTok to Follow in 2025

TikTok is the world’s new passport, and travel influencers are the pilots. In 2025, creators on TikTok are reshaping how we explore destinations — one video, hike, and hotel at a time. These influencers go beyond curated Instagram shots, sharing immersive experiences, budget tips, cultural insights, and POV-style adventures that feel real, not rehearsed.

Whether you're planning your next getaway or scouting creators for an influencer marketing campaign, this list features the top TikTok travel influencers to watch in 2025, from micro creators with niche audiences to global stars working with airlines, hotels, and tourism boards.

Why Travel Influencers and Content Thrive on TikTok in 2025

TikTok has become the new travel agency of 2025 — blending real-time discovery, bite-sized storytelling, and authentic creator experiences. Travel influencers on TikTok aren’t just inspiring wanderlust; they’re shaping how people plan trips, choose hotels, and engage with global destinations through immersive, mobile-first content.

According to Lefty’s Q1 2025 Hospitality Report, TikTok's share of voice in the hotel industry grew 100x in one year — from just 0.01% in Q1 2024 to 1% in Q1 2025. While Instagram remains dominant, TikTok's momentum signals a major opportunity for travel brands to engage audiences through short-form, story-driven content.

What’s Driving the Growth of Travel Influencers on TikTok?

• Luxury hotel brands like Four Seasons, Waldorf Astoria, and Peninsula are early adopters of TikTok, leaning into high-production creator content to reach new, younger travelers.
• Culturally relevant experiences — like influencer stays during Paris Fashion Week or Carnaval in Rio — drive organic visibility and destination buzz.
• Creators are showcasing travel hacks, immersive hotel tours, and authentic local experiences in a way that feels less curated and more relatable than traditional travel media.
• Mega and niche influencers are both driving impact, with properties like Fasano seeing up to 2,200% growth in EMV from mega creator partnerships in Q1 2025 alone.

This isn't just a shift in platform preference — it's a redefinition of how travel is marketed. TikTok’s algorithm rewards storytelling, cultural immersion, and destination-based virality — giving travel creators the perfect stage and brands a new playbook for success.

How We Chose the Best TikTok Travel Influencers of 2025

Lefty’s influencer discovery platform empowers travel brands and agencies to efficiently track influencer performance using metrics such as engagement rate, visibility, and content quality. These tools provide brands with clear insights into the top creators in their industry, including those currently collaborating with competitors.

Ranking Criteria for TikTok Travel Influencers

To identify the top travel TikTok influencers in 2025, we utilized Lefty’s campaign tracking, competitive analysis, and search functionalities. From over 36,000 profiles in the travel and hospitality space, we narrowed down the most relevant influencers using the following criteria:

• Follower count (9K minimum)
• High engagement rates and viral content potential
• Content originality (e.g. niche destinations, cultural insight, storytelling)
• Brand collaborations (e.g. airlines, hotels, tourism boards)
• Global vs. local influence

By applying this method, we’ve curated a list of the most impactful and high-quality travel influencers driving trends on TikTok.

@florina_toma

• Follower Count: 6M
• TikTok ER: 0.03%
• Niche: Luxury escapes & dreamy destinations

• Partnerships: SO/Maldives, Revolut
• Why Follow: @florina_toma’s cinematic edits and luxury-focused itineraries are the dream fuel of upscale Gen Z travelers.

@jordentually

• Follower Count: 3.7M
• TikTok ER: 0.20%
• Niche: Unique travel experiences and cultural adventures

• Partnerships: Qatar Airways, Viator
• Why Follow: @jordentually showcases unforgettable travel experiences and hidden gems around the world, making him a top creator for cultural exploration and unique destination inspiration. His cinematic storytelling and global adventures make him a must-follow for fans of travel, hospitality, and bucket list-worthy experiences.

@marklharriosn

• Follower Count: 1.2M
• TikTok ER: 0.47%
• Niche: Outdoor adventures, unique destinations, and trying local food

• Partnerships: Volkswagen Canada, Insta360 Cameras
• Why Follow:@marklharrison brings travel to life through thrilling outdoor adventures, off-the-beaten-path destinations, and authentic local food experiences. His high-energy content and cinematic POVs make him a top TikTok creator for travel and hospitality brands looking to inspire wanderlust.

@kelseyinlondon

• Follower Count: 391K
• TikTok ER: 5.94%
• Niche: City guides, best bars and restaurants, destination recommendations

• Partnerships: Visit Dubai, Marriott Bonvoy
• Why Follow:@kelseyinlondon is the ultimate city guide for stylish travelers. She curates the best bars, restaurants, and must-visit spots across top destinations. Her high engagement rate and insider tips make her a go-to creator for travel and hospitality inspiration with a luxe, local twist.

@wheretofindme

• Follower Count: 486.5K
• TikTok ER: 1.53%
• Niche: Travel itineraries, the best of the best in each destination

• Partnerships: Expedia, Hotels.com
• Why Follow: @wheretofindme curates the best of every destination, from perfectly planned itineraries to must-visit hotels and experiences. Her content is a valuable resource for travelers seeking efficiency, style, and expert picks in the world of luxury travel and hospitality.

@lu_madeline

• Follower Count: 1.3M
• TikTok ER: 0.21%
• Niche: Fine dining and breathtaking views

• Partnerships: Delta
• Why Follow: @lu_madeline curates the ultimate luxury travel experience, combining fine dining, breathtaking views, and aspirational destinations. Her content is perfect for travelers who seek elegance and indulgence, and for hospitality brands aiming to reach a high-end audience.

@hudsonandemily

• Follower Count: 479K
• TikTok ER: 6.14%
• Niche: Unique travel experiences and visiting every country in the world

• Partnerships: DJI, Praktika App
• Why Follow: @hudsonandemily are a travel-loving couple on a mission to visit every country in the world, sharing unforgettable experiences along the way. With a high engagement rate and authentic storytelling, they’re a top choice for hospitality brands seeking global reach and heartwarming adventure content.

@thegermantravelguy

• Follower Count: 3.1M
• TikTok ER: 0.97%
• Niche: Authentic travel experiences and visiting every country in the world

• Partnerships: Jetpac Global
• Why Follow: @thegermantravelguy is on a mission to visit every country in the world, sharing authentic travel experiences that go beyond the typical tourist trail. His engaging content and global perspective make him a top creator for hospitality brands looking to connect with adventure-driven, culturally curious audiences.

@sightsofsara

• Follower Count: 1.4M
• TikTok ER: 0.12%
• Niche: Solo female travel and mountainous backpacking

• Partnerships: Ancestry, Visa
• Why Follow: @sightsofsara inspires with solo female travel and breathtaking mountain adventures, blending raw nature with empowering narratives. Her content is ideal for hospitality and outdoor brands seeking to connect with independent, adventure-seeking travelers.

@travelwithjaro

• Follower Count: 1.3M
• TikTok ER: 0.02%
• Niche: Stunning locations and exciting travel experiences

• Partnerships: Insta360 Cameras, Viator
• Why follow: @travelwithjaro showcases some of the world’s most stunning locations through visually striking, high-energy travel content. His cinematic style and adrenaline-filled adventures make him a go-to creator for hospitality brands looking to highlight bold, unforgettable experiences.

@madlennaa2

• Follower Count: 13K
• TikTok ER: 0.39%
• Niche: Dreamy destinations and luxury stays

• Partnerships: None yet! A great opportunity for brands to partner with an untapped influencer.
• Why Follow: @madlennaa2 captures dreamy destinations and luxurious stays through soft, cinematic visuals that transport her audience. With a refined aesthetic and untapped potential, she’s a rising voice in luxury travel and an ideal partner for hospitality brands seeking fresh storytelling that appeals to Gen Z.

@onegirlwandering

• Follower Count: 124K
• TikTok ER: 0.93%
• Niche: Adventures for women traveling solo

• Partnerships: Emirates, Airalo
• Why Follow: @onegirlwandering empowers solo female travelers through inspiring adventures, safety tips, and stunning destination guides. Her content blends confidence and wanderlust, making her a trusted voice in the women’s travel and hospitality space.

@caoilfhionnrose

• Follower Count: 9.7K
• TikTok ER: 0.58%
• Niche: Luxury stays and stunning views

• Partnerships: Turkish Airlines, Small Luxury Hotels
• Why Follow: @caoilfhionnrose is a luxury travel creator and photographer who captures stunning hotel stays and scenic views through an artful lens. Her visual storytelling elevates each destination, making her a go-to for travelers and hospitality brands seeking high-end, photography-driven content.

@dinasarraj

• Follower Count: 138K
• TikTok ER: 5.76%
• Niche: Luxury hotels and slow travel

• Partnerships: AW Bridal, Feverup
• Why Follow: @dinasarraj offers a serene take on luxury travel, highlighting elegant hotels and the beauty of slow, intentional journeys. Her high engagement rate and calming aesthetic make her a standout creator for hospitality brands looking to connect with mindful, experience-driven travelers with a passion for aesthetics.

@sonia.c.mota

• Follower Count: 96.3K
• TikTok ER: 14.97%
• Niche: Dreamy European destinations

• Partnerships: None yet! A great opportunity for brands to partner with an untapped influencer.
• Why follow:@sonia.c.mota showcases dreamy European escapes through romantic visuals and thoughtfully curated travel moments. With a standout engagement rate and untapped potential, she’s a prime opportunity for hospitality brands seeking fresh, organic reach in the luxury travel space.

@kenxtori

• Follower Count: 124.5K
• TikTok ER: 1.04%
• Niche: International travel for couples and with a newborn baby

• Partnerships: Chase Bank, United Airlines
• Why follow:@kenxtori offers a heartwarming look at international travel as a couple and new parents, sharing tips, destinations, and real-life moments on the road. Their content is perfect for hospitality brands targeting family-friendly luxury and modern travel experiences.

@adrian.baias

• Follower Count: 666K
• TikTok ER: 0.20%
• Niche: Luxury seaside getaways

• Partnerships: Designer Outlet Parndorf 
• Why Follow: @adrian.baias captures the essence of luxury seaside getaways with cinematic views, pristine coastlines, and elevated travel moments. His content is ideal for hospitality brands looking to highlight exclusive beach resorts and upscale coastal experiences.

@postcardsfromayana

• Follower Count: 184K
• TikTok ER: 2.49%
• Niche: Culturally immersive travel and solo travel safety for Black women

• Partnerships: Noma Collective
• Why Follow: @postcardsfromayana creates empowering, culturally immersive travel content that centers the experiences and safety of solo Black women travelers. Her thoughtful storytelling and strong engagement make her a valuable partner for hospitality brands focused on inclusivity and meaningful travel.

@bodiek

• Follower Count: 245K
• TikTok ER: 83.4%
• Niche: Aesthetic European destinations

• Partnerships: None yet! A great opportunity for brands to partner with an untapped influencer.
• Why Follow: @bodiek captures Europe’s most aesthetic destinations through dreamy, cinematic visuals that feel like a moving postcard. With an exceptional engagement rate and no brand saturation, he’s a hidden gem for hospitality brands seeking high-impact, organic storytelling.

@wheelaroundtheworld

• Follower Count: 218K
• TikTok ER: 27.2%
• Niche: Inclusive global travel experiences for people with disabilities

• Partnerships: None yet! A great opportunity for brands to partner with an untapped influencer.
• Why Follow: @wheelaroundtheworld spotlights accessible travel around the globe, offering invaluable insights and inspiration for travelers with disabilities. With powerful storytelling and a high engagement rate, this account is a must-follow for inclusive hospitality and brands championing accessibility.

Collaborating with travel influencers on TikTok requires more than just inviting them to a press trip — it demands thoughtful influencer casting, clear campaign goals, and real-time performance tracking. Whether you're promoting a luxury resort, a tourism board, or a new flight route, working with the right creators can directly impact bookings, brand visibility, and ROI.

Here’s how to build successful influencer campaigns in the travel space:

Set Campaign Goals and Define Your Target Travel Audience

Are you aiming to boost awareness for a destination, drive bookings, or highlight an experience? Travel influencers on TikTok range from solo backpackers to luxury jetsetters. Understanding your objective helps you cast influencers whose tone, audience, and style match your brand vision.

Use an Influencer Discovery Platform to Find TikTok Travel Creators

Manually sourcing creators is time-consuming. With an influencer marketing platform like Lefty, you can find influencers by region, travel style, engagement rate, audience demographics, and past brand partnerships. Our influencer discovery platform makes it easy to build data-backed shortlists that align with your campaign goals.

Track Influencer Performance and Engagement in Real Time

Using an influencer marketing platform like Lefty gives you real-time insights into TikTok views, engagement rates, and Earned Media Value (EMV). With integrated influencer tracking tools, you can compare creators, optimize campaigns, and report results confidently.

Build Long-Term Partnerships With Travel Influencers

Today’s travel audiences value consistency and trust. Instead of one-off sponsored posts, consider building affiliate programs or multi-stop collaborations. These perform better over time — and with Lefty’s tools, you can easily identify your top-performing creators and scale your strategy.

Final Thoughts on Influencer Marketing in Travel (2025)

Whether you're looking for travel inspiration or building your next hospitality campaign, TikTok’s top travel influencers are setting the pace in 2025. For more insights, explore our guide to hospitality influencer marketing and request a demo to see how Lefty can help you find the right creators and scale your strategy.