Looking for the top clean beauty Instagram influencers in 2025? We've identified 6.2K influencers partnering with or producing organic content for clean beauty brands. Here’s a list of the top 20 clean beauty influencers on Instagram, ranked by follower count.
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The Top Female Clean Beauty Influencers
@amychang
Amy Chang is a leading clean beauty influencer on Instagram and YouTube, sharing expert haircare and skincare tips. A former beauty executive, she built her platform around science-backed routines using clean, non-toxic products, earning a loyal following.
Amy has partnered with top clean and luxury brands like Briogeo, True Botanicals, Drunk Elephant, OSEA, and Necessaire, reflecting her commitment to clean, high-performance beauty.
@disruptive_beaute
Anna Assous, known on Instagram as @disruptive_beaute, is a French influencer and advocate for clean beauty and self-acceptance, especially in the alopecia community. Living with alopecia, Anna uses her platform to challenge traditional beauty standards. She inspires her audience with her journey, bold makeup artistry, and dedication to inclusive, sustainable beauty. She has partnered with brands like Typology, The Body Shop, Seasonly, and Oh My Cream.
@cleanlivingkarly
Karly Fitzgerald is a leading voice in the clean beauty and lifestyle space, dedicated to helping her followers discover non-toxic, healthier alternatives to conventional products. With a mission to raise awareness about the potential health risks of traditional beauty and household products, she empowers individuals to make safer, more informed choices. Karly has partnered with renowned clean beauty brands like OSEA and RMS Beauty as an affiliate, further solidifying her commitment to promoting clean, sustainable beauty solutions.
The Top 10 Female Clean Beauty Influencers
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@amychang
ER1%
Followers620K
Audience Quality: 77%
@disruptive_beauty
ER1.8%
Followers529K
Audience Quality: 78%
@cleanlivingkarly
ER1%
Followers342K
Audience Quality: 75%
@toryiabts
ER2%
Followers320K
Audience Quality: 64%
@emturian
ER1.1%
Followers234K
Audience Quality: 69%
@milkydew_
ER16.6%
Followers180K
Audience Quality: 61%
@oliviahatcher_
ER109.8%
Followers155K
Audience Quality: 65%
@selflove_aida
ER11%
Followers145K
Audience Quality: 80%
@skincarestandard
ER1%
Followers104K
Audience Quality: 55%
@emmajditto
ER1.8%
Followers32.3K
Audience Quality: 73%
The Top Male Clean Beauty Influencers
@mattrandon
Matt Randon is a prominent clean beauty influencer on Instagram, known for his skincare, wellness, and beauty content. Focused on clean beauty and quality products, Matt educates his audience on ingredient transparency and product effectiveness through reviews and routines. He has partnered with leading brands like Youth to the People, Caudalie, Typology, and Pai Skincare, showcasing his credibility in the clean beauty space.
@paintedbyspencer
Spencer is a clean beauty influencer and professional makeup artist on Instagram, known for flawless complexion looks, detailed tutorials, and a focus on natural beauty. His soft glam, skin-focused aesthetic has earned him a large following of beauty enthusiasts. Notable brand collaborations include ILIA Beauty, Kosas, and Rare Beauty, showcasing product performance while promoting a conscious approach to makeup.
@charlysalvator
Charly Salvator, a Paris-based beauty expert and makeup artist, is celebrated for his dedication to clean beauty and premium products. Through his Instagram, he offers a curated glimpse into the worlds of beauty, travel, and gastronomy. As a rising star in the industry, Charly has partnered with renowned brands like NARS, solidifying his reputation as both an influencer and a sought-after makeup artist.
The Top 10 Male Clean Beauty Influencers
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@mattrandon
ER1%
Followers1.36M
Audience Quality: 58%
@paintedbyspencer
ER1%
Followers1.24M
Audience Quality: 52%
@charlysalvator
ER3.4%
Followers293K
Audience Quality: 82%
@arthurgarros
ER1%
Followers239K
Audience Quality: 79%
@tonybouge
ER2.1%
Followers216K
Audience Quality: 78%
@tseitsvincent
ER1.4%
Followers120K
Audience Quality: 57%
@dirtyboysgetclean
ER1.4%
Followers71.2K
Audience Quality: 68%
@tomsapin
ER1.8%
Followers50.9K
Audience Quality: 77%
@patricklorentz
ER1.9%
Followers38.1K
Audience Quality: 71%
@thomas.mhl
ER1.2%
Followers21.1K
Audience Quality: 71%
