The pet industry is booming and driven by social media and influencer marketing. Brands are increasingly utilizing pet influencers to boost consumer engagement and increase spending on pet products. Explore the most popular pet influencers on Instagram and TikTok to enhance your brand's marketing strategy.
Discover how influencer marketing is revolutionizing the NFL. From boosting fan engagement to driving ticket sales, see which teams are leading the charge and how they did it. Read our analysis to find out who came out on top.
K-pop stars have become major influencers at Fashion Weeks, comprising 13% of top influencers and generating nearly 60% of the event's EMV. The article discusses why K-pop fits well with fashion and how brands can leverage this trend.
Explore the significance of kid influencers in today's marketing environment, find out the top 15 kid influencers on social media in 2024, and dive into strategies on how to collaborate with them effectively.
Maximizing CPM is essential for the success of influencer campaigns, and several factors influence what constitutes a ‘good’ CPM rate. Learn how CPM rates work in practice and discover tips and tricks to improve the CPM and ROI of their influencer marketing efforts.
Dreams Do Come True at the Met Gala. Join us to delve into the most talked-about looks that stole the hearts on social at the 2024 Met Gala!
See how Lefty helped Sephora Collection achieve a +1013% ROI on TikTok with micro and macro influencers.
Want to break into the Chinese market? Here's everything you need to know about influencer marketing in China, from finding the right influencers to creating successful campaigns.
How the surging popularity of Thai dramas reshaped luxury brand marketing and propelled local celebrities to stardom within a mere three years.
