Top Thai Influencers at Women’s Fashion Week SS26

At Women’s Fashion Week SS26, brands leaned heavily on Thai influencers as part of a bold APAC-focused strategy. Let’s explore which influencers were at the forefront!

At Women’s Fashion Week SS26, brands increasingly focused on APAC, leveraging the region’s growing influence in global fashion. Thai talent stood out as a major force. By collaborating with top Thai influencers, they expanded their reach, crafted culturally relevant campaigns, and drove meaningful engagement across key markets.

Stars like Orm and Lingling alone generated nearly $45 million in Earned Media Value, accounting for almost half of Dior’s total media impact. Thai stars' influence shows that APAC creators are not just local trendsetters—they are shaping global fashion narratives.

Now, let’s take a closer look at the influencers who led the charge.

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