There’s no denying it—fragrance is leading the charge in today’s beauty industry. Once considered a luxury add-on, perfume has transformed into a daily essential, worn as a true extension of personality and style.
And where are people discovering their next signature scent? Not in glossy magazines or at department store counters, but on TikTok! The platform’s #PerfumeTok community has exploded, with creators sharing everything from unboxings and dupes to scent rituals and personal stories. A single 30-second video can turn an unknown fragrance into a global must-have almost overnight.
This shift has changed the way consumers shop for perfume—moving from simple reviews to fully curated scent experiences tied to mood, lifestyle, and identity. Whether it’s bedtime fragrance routines, nostalgic throwbacks, or bold new combinations, TikTok is shaping consumer behavior in real time and rewriting the playbook for fragrance marketing.
Inspired by these trends, we’ve curated a list of the top perfume influencers on TikTok to watch in 2025. For brands with fragrance products, these creators could be the key to driving visibility, engagement, and even your next viral campaign.
Top Perfume Influencers on TikTok
scoutdixonwest
Followers145K
ER9.8%
Influencer
US
professorperfume
Followers404K
ER8.3%
Influencer
US
scenttakes
Followers339K
ER13.2%
Influencer
US
perfume.maniac
Followers126K
ER3.4%
Influencer
Malta
jaysmellys
Followers262K
ER7.5%
Influencer
UK
yoteperfumo
Followers479K
ER5.9%
Influencer
Mexico
claracarral
Followers462K
ER1%
Influencer
Mexico
antofossati
Followers127K
ER0.5%
Influencer
Argentina
oliviaolfactory
Followers366K
ER7.2%
Influencer
US
brandscents
Followers303K
ER8.2%
Influencer
US
Perfume Influencers - FAQ
Here are some of the most common questions brands ask about working with and following perfume creators on TikTok in 2025.
Why are perfume influencers on TikTok so important in 2025?
TikTok has become the go-to platform for fragrance discovery. From unboxings to bedtime perfume rituals, creators on #PerfumeTok influence how people shop, wear, and think about scents. A single viral video can turn an unknown perfume into a global best-seller almost overnight.How to find right perfume influencers for my brand?
Brands should consider audience demographics, engagement rate, content quality, and alignment with brand values. Platforms like Lefty can help identify the right perfume influencers on TikTok based on these criteria, making it easier to connect with creators who will deliver meaningful results.How do brands measure the ROI of perfume influencers?
You can monitor performance through an influencer marketing platform like Lefty, which provides real-time data on engagement rate, reach, video views, and Earned Media Value (EMV).What types of brands should work with perfume influencers?
Any brand with fragrance in its product line—from luxury labels to beauty startups—can benefit. Whether promoting a flagship perfume, body mist, or even scented skincare, partnering with TikTok influencers helps amplify reach and drive sales.Can TikTok really boost perfume sales?
Yes—TikTok has proven to be a sales powerhouse. For example, Sol de Janeiro’s Cheirosa 62 and Cheirosa 68 fragrances went viral, generating 850M+ views and helping the brand triple sales to $1B. Influencer collaborations are also key drivers, often turning campaigns into viral shopping moments.
