India’s fashion scene is rapidly emerging as a global force, powered by a new wave of influencers who are reshaping how style is seen and shared. From Met Gala to Cannes, Indian creators are commanding international spotlights with high-impact red-carpet moments and digital influence that resonates far beyond their home market.
Their presence reflects more than cultural pride—it mirrors the explosive growth of India’s fashion and luxury sectors. According to IMARC Group, the India luxury fashion market reached USD 9.37 billion in 2024 and is projected to grow to USD 15.13 billion by 2033, at a CAGR of 5.03% (2025–2033). This makes Indian influencers indispensable voices for brands eager to connect with one of the world’s fastest-growing style economies.
By bringing Indian fashion influencers into fashion week guest lists, brands can align with a market in motion and amplify their reach on a truly global stage.
Macro Indian Fashion Influencers on Instagram
juhigodambe
ER0.6%
Followers543K
Content creator
India
shivani.singhh
ER0.4%
Followers853K
Content creator
India
aashnashroff
ER1.6%
Followers1M
Fashion influencer
India
nitibhakaul
ER0.6%
Followers1M
Fashion influencer
India
thechiquefactor
ER0.7%
Followers534K
Fashion influencer
India
aarushidutta
ER1.2%
Followers1M
Actress
India
aashnahegde
ER5.2%
Followers1M
Influencer
India
nikimehra
ER1.6%
Followers555K
Influencer
India
shetroublemaker
ER1.2%
Followers1M
Content creator
India
bahaar_art
ER0.6%
Followers615K
Artist, Influencer
India
Indian Fashion Influencers - FAQ
Here are some of the most common questions brands ask about working with and following Indian fashion creators in 2025.
Why are Indian fashion influencers important for brands?
Influencers from India are increasingly visible at global fashion events like Cannes and the Met Gala, expanding their reach and positioning India as a rising fashion hub. They provide authentic access to one of the world’s fastest-growing fashion markets, drive social engagement, and amplify brand visibility globally. Partnering with these influencers can boost credibility, reach, and earned media value.How can brands identify which Indian influencers to collaborate with?
Brands should consider audience demographics, engagement rate, content quality, and alignment with brand values. Platforms like Lefty can help identify the right Indian fashion influencers based on these criteria, making it easier to connect with creators who will deliver meaningful results.How do brands measure the ROI of fashion influencers?
You can monitor performance through an influencer marketing platform like Lefty, which provides real-time data on engagement rate, reach, video views, and Earned Media Value (EMV).How can I build stronger relationships with influencers?
Instead of focusing only on one-off collaborations, consider long-term partnerships. Working with an influencer across multiple campaigns builds trust, authenticity, and deeper connections with their audience.What trends are Indian fashion influencers driving in 2025?
Current trends include luxury streetwear, sustainable fashion, and culturally inspired couture. Influencers are also pioneering digital-first campaigns and creative storytelling on platforms like Instagram.
