Events
Met Gala 2026: What Brands Need to Know About Fashion's Biggest Night
Athletes, tech billionaires, K-pop stars and fashion critics took over the Met Gala 2026. Here's what the night revealed about where influencer marketing is heading.
Events
Events
The Super Bowl LX 2026
Super Bowl LX 2026 generated $314M in 3 days
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The Alcaraz Effect: A Masterclass in Fan Emotion and Athlete Influence
Carlos Alcaraz’s Roland-Garros 2025 win became a viral cultural moment. Discover how fan sentiment turned a tennis match into a global marketing case study.
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Top Cannes Influencers and Brands of 2025
Explore the top fashion and beauty brands, plus the 30 most impactful influencers at the 2025 Cannes Film Festival — based on visibility tracked by Lefty.
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Who Won the Met Gala 2025 on Instagram?
Discover how top celebrities, fashion houses, and beauty brands made viral waves at the 2025 Met Gala. See the stars who stole the show, the brands that nailed social media strategy, and ignited conversions online.
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Who Won the Super Bowl on Social Media?
Dive into how the 2025 Super Bowl dominated social media, from the Eagles' victory on Instagram to Kendrick Lamar's halftime buzz and Nike and Hellmann’s top-performing Super Bowl ads.
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Top Sportswear Brands and Athlete Partnerships at the Paris 2024 Olympics
Discover how Nike, Adidas, and Lululemon leveraged athlete partnerships during the Paris 2024 Olympics to boost brand exposure and engagement through social media, setting a successful model for sportswear brands at major events.
Events
All About The Paris 2024 Olympic and Paralympic Games
Discover the social media impact of the Paris 2024 Olympics and Paralympics, with record-breaking engagements, increased content consumption, and significant brand visibility, generating $163.3 million in Earned Media Value.
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The Top Stars and Athletes at the Paris Olympics
The Paris 2024 Olympics achieved remarkable social media engagement, with over 12 billion interactions and a 15.8% rise in content production compared to Tokyo 2020. Athletes, celebrities, and politicians greatly influenced social media, creating more than $344 million in Earned Media Value. This blog post reveals the top 20 stars and athletes who had the most impact online during the Games.