Blog

A collage of celebrities and their beauty brands' products.
Beauty

Cracking the Code: How Influencer & Celebrity Beauty Brands Dominate Social Media

Influencer and celebrity beauty brands like Kylie Cosmetics, Fenty Beauty, Rare Beauty, and r.e.m. Beauty has transformed the beauty industry. Since their inception, these brands have dominated social media, amassing large followings and achieving remarkable sales figures. Explore how their success highlights the profound impact of influencer marketing in today's cosmetics landscape.

A woman getting her makeup applied.
Beauty

Beauty Redefined: Influence in the Digital Age

TikTok is rapidly emerging as the preferred platform for beauty enthusiasts, with a 200% increase in EMV year-over-year in 2022, surpassing Instagram. We explore why this platform strikes a chord and guide brands on building communities and strategizing their social budgets for 2024 and beyond.

An image of different influencers' content on Instagram.
E-Commerce

Learn Proven eCommerce Strategies With Influencer Marketing Campaigns

Discover how e-commerce brands use influencer marketing on Instagram and TikTok to boost reach and sales through effective digital strategies and viral campaigns.

A collage of the top beauty influencers on TikTok in 2024.
Beauty

Beauty and the Algorithm: The Top Beauty Influencers on TikTok in 2024

TikTok has rapidly become a global phenomenon, revolutionizing digital marketing and influencer culture. It offers companies unique opportunities to grow and engage with audiences. Discover the top TikTok beauty influencers of 2024 and learn how to build effective partnerships to achieve your marketing goals.

K-pop fans supporting their idols with signs.
Influencer Marketing

The Power of K-Pop

K-pop stars have become major influencers at Fashion Weeks, comprising 13% of top influencers and generating nearly 60% of the event's EMV. The article discusses why K-pop fits well with fashion and how brands can leverage this trend.

People walking with shopping bags.
E-Commerce

Boost Your Business With These Top Ecommerce Marketing Strategies For 2024

Master 2024 ecommerce marketing by leveraging social commerce, community engagement, influencer collaborations, and data-driven insights to boost visibility and sales.

Dior AW24 Haute Couture
Fashion Week

The Top Influencers of Haute Couture AW24

Explore the top celebrities and influencers who dominated Haute Couture Fashion Week Autumn/Winter 2024 with the highest EMV.

A shopping cart next to a computer.
E-Commerce

Maximize Your Ecommerce Marketing Budget For Top ROI

Discover essential tips and proven strategies to maximize your ecommerce marketing budget. Learn how to allocate resources effectively, target the right audience, and optimize your campaigns for maximum ROI. Get insights on ecommerce marketing, budget allocation, audience targeting, and campaign optimization for the best return on investment.

Louis Vuitton Paris Men's Fashion Week SS25.
Fashion Week

The Top Influencers of Paris Menswear SS25

Explore the top celebrities and influencers who dominated Paris Menswear Fashion Week Spring/Summer 2025 with the highest EMV.