Discover how Balenciaga's Spring 2025 show in Shanghai highlighted the importance of the Chinese luxury market, showcasing tailored marketing strategies and the role of social media platforms in engaging consumers and driving growth.
Discover the latest updates from Lefty's product team, enhancing ecommerce automation and streamlining affiliate campaigns. Learn how our new features improve influencer casting, seeding, and performance tracking for a seamless experience.
TikTok is rapidly emerging as the preferred platform for beauty enthusiasts, with a 200% increase in EMV year-over-year in 2022, surpassing Instagram. We explore why this platform strikes a chord and guide brands on building communities and strategizing their social budgets for 2024 and beyond.
Discover how e-commerce brands use influencer marketing on Instagram and TikTok to boost reach and sales through effective digital strategies and viral campaigns.
TikTok has rapidly become a global phenomenon, revolutionizing digital marketing and influencer culture. It offers companies unique opportunities to grow and engage with audiences. Discover the top TikTok beauty influencers of 2024 and learn how to build effective partnerships to achieve your marketing goals.
K-pop stars have become major influencers at Fashion Weeks, comprising 13% of top influencers and generating nearly 60% of the event's EMV. The article discusses why K-pop fits well with fashion and how brands can leverage this trend.
Master 2024 ecommerce marketing by leveraging social commerce, community engagement, influencer collaborations, and data-driven insights to boost visibility and sales.
Explore the top celebrities and influencers who dominated Haute Couture Fashion Week Autumn/Winter 2024 with the highest EMV.
Discover essential tips and proven strategies to maximize your ecommerce marketing budget. Learn how to allocate resources effectively, target the right audience, and optimize your campaigns for maximum ROI. Get insights on ecommerce marketing, budget allocation, audience targeting, and campaign optimization for the best return on investment.
