
The Alcaraz Effect: A Masterclass in Fan Emotion and Athlete Influence
Carlos Alcaraz’s Roland-Garros 2025 win became a viral cultural moment. Discover how fan sentiment turned a tennis match into a global marketing case study.
Carlos Alcaraz’s Roland-Garros 2025 win became a viral cultural moment. Discover how fan sentiment turned a tennis match into a global marketing case study.
Discover how Tommy Hilfiger drove $140M in EMV growth with a global influencer strategy powered by Lefty. See top campaigns, creators, and data-backed insights.
Discover the top winter brands, influencers, and campaigns that drove $82.5M in Earned Media Value during the 2025 ski season with Lefty’s influencer marketing platform.
A strategic analysis of how influencer behavior and platform trends are reshaping beauty and wellness marketing in early 2025.
Explore the top fashion and beauty brands, plus the 30 most impactful influencers at the 2025 Cannes Film Festival — based on visibility tracked by Lefty.
Discover the top travel influencers on TikTok to follow in 2025. From digital nomads to luxury adventurers, these creators are redefining travel content — and helping brands go viral.
Discover the top Korean beauty influencers on TikTok in 2025, from skincare experts to makeup trendsetters shaping global beauty trends.
What's new in Q1 of 2025? Discover the latest updates designed to streamline your influencer operations with more control, insight, and efficiency!
Discover how top celebrities, fashion houses, and beauty brands made viral waves at the 2025 Met Gala. See the stars who stole the show, the brands that nailed social media strategy, and ignited conversions online.