Woman with purchase options.

The AI Revolution in E-commerce Marketing: Exploring the Power of Data-Driven Insights

The e-commerce landscape is evolving unprecedentedly, propelled by cutting-edge technologies that promise to redefine how brands engage with their customers. At the forefront of this digital transformation stands Artificial Intelligence (AI), a game-changing force that is reshaping the very fabric of online shopping.

Influencer Marketing

The Complete Guide to Leveraging Influencer Marketing in China

Want to break into the Chinese market? Here's everything you need to know about influencer marketing in China, from finding the right influencers to creating successful campaigns.


Celebrity Endorsements vs. Influencer Partnerships: What’s Best for Your Luxury Hotel?

Discover the most effective marketing for upscale hotels with our comprehensive analysis of celebrity endorsements and influencer collaborations tailored to enhance your visibility and guest loyalty.

Influencer Marketing

From 'Boys Love' to Global Luxury: The Thai Effect

How the surging popularity of Thai dramas reshaped luxury brand marketing and propelled local celebrities to stardom within a mere three years.

Fashion Week

AW24 Womenswear Roundup FASHION WEEKS

The Autumn/Winter 2024 season hit over half a billion in media value. What were the most impactful moments?

Influencer MarketingLuxury

Decoding Influencer Marketing for Jewellery

A Guide to Success in the Digital Era

An image of a woman sitting with her laptop.

Optimizing for Success: 15 Surefire Ways to Increase E-commerce Conversion Rates

In the competitive realm of e-commerce, achieving optimal conversion rates necessitates a holistic strategy beyond mere influencer marketing, as discussed in this guide offering 20 expert tips to enhance conversions, website performance, and profitability.

Fashion Week

Who Won AW24 Fashion Weeks on Social Media?

Discover the brands and influencers who made a significant impact and generated the highest EMV across Autumn/Winter 24 Fashion Weeks.

Influencer Marketing

TOP 10 Influencer Marketing Trends for 2024

Discover the data-defined top 10 moments of 2023 and whose consequences are already becoming visible in 2024.