Influencer Marketing
Lefty vs Traackr: Which Influencer Marketing Platform is Right for You?
Looking for a Traackr alternative? See how Lefty compares on scalable pricing, Shopify integrations, and workflow speed for fast-moving marketing teams.
Blog
Fashion WeekInfluencer Marketing
Who Won the SS27 Womenswear on Social ?
SS27 Fashion Month reached $1.2 billion in Earned Media Value (EMV), a 41% year-on-year growth, according to Lefty data.
Influencer Marketing
How to Build a Strong Product Seeding Strategy for Holiday Season
Cut through the Q4 noise with our guide to product seeding. Discover the ideal timelines and last-minute tactics to boost your Holiday Marketing campaigns.
Beauty
PFW SS27: The Most Impactful Fashion Week on Record
Paris Fashion Week SS27 broke records with $795.6M in EMV. Uncover how Dior, Thai superstars, and culturally driven shows dominated the social conversation.
Influencer Marketing
Black Friday Influencer Strategy: Step-by-Step Plan and Timeline
Build a Black Friday influencer strategy in six steps. Targets, creator selection, briefs, affiliate setup, a week-by-week timeline and the KPIs to track.
Fashion Week
MFW SS27: The Faye Factor Lifts Milan
Milan Fashion Week SS27 generated $311M in EMV (+27% YoY), led by Thai actress Faye, Prada's runway hit, and strong APAC star power. Read the full analysis.
Influencer Marketing
Influencer Podcasts: Why Creators Are Diversifying
Influencer podcasts signal a bigger shift toward owned audiences. See how it affects the creator economy and how brands can vet partners.
Fashion Week
LFW SS27: British Fashion Finds a New Kind of Fan
Explore London Fashion Week SS27 trends, legacy brand homecomings, and pop-culture guest lists driving $27.3M in Earned Media Value.
Influencer Marketing
Top Fashion Influencers to Follow Right Now
Discover niche fashion influencers redefining style with bold, distinctive aesthetics. Skip the algorithm and find creators with distinctive aesthetics who are building engaged communities on Instagram.
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