Beauty
PFW SS27: The Most Impactful Fashion Week on Record
Paris Fashion Week SS27 broke records with $795.6M in EMV. Uncover how Dior, Thai superstars, and culturally driven shows dominated the social conversation.
Blog
Influencer Marketing
Black Friday Influencer Strategy: Step-by-Step Plan and Timeline
Build a Black Friday influencer strategy in six steps. Targets, creator selection, briefs, affiliate setup, a week-by-week timeline and the KPIs to track.
Fashion Week
MFW SS27: The Faye Factor Lifts Milan
Milan Fashion Week SS27 generated $311M in EMV (+27% YoY), led by Thai actress Faye, Prada's runway hit, and strong APAC star power. Read the full analysis.
Influencer Marketing
Influencer Podcasts: Why Creators Are Diversifying
Influencer podcasts signal a bigger shift toward owned audiences. See how it affects the creator economy and how brands can vet partners.
Fashion Week
LFW SS27: British Fashion Finds a New Kind of Fan
Explore London Fashion Week SS27 trends, legacy brand homecomings, and pop-culture guest lists driving $27.3M in Earned Media Value.
Influencer Marketing
Top Fashion Influencers to Follow Right Now
Discover niche fashion influencers redefining style with bold, distinctive aesthetics. Skip the algorithm and find creators with distinctive aesthetics who are building engaged communities on Instagram.
Influencer Marketing
Top Financial Influencers Reshaping How We Talk About Money
Explore the financial influencers changing how we learn personal finance, from index funds to budgeting tips, making financial literacy accessible for all.
Influencer Marketing
Influencer Marketing Strategies: Always-On vs. Campaign-Based Marketing
Compare always on influencer marketing and campaign-based influencer marketing strategies. Learn when to use each approach to increase brand visibility, engage target audiences, and drive long-term growth.
Influencer Marketing
Reality Dating Shows: The New Influencer Pipeline
Reality TV shows are turning contestants into overnight influencers. Here's how Love Island UK became brands' fastest talent pipeline.
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