July 4, 2025

Menswear SS26: Top Brands and Influencers

Discover the most talked-about brands and influential creators driving the buzz around Menswear SS26. See who dominated the runways, and social feeds.

Dior SS26 mens

Menswear is entering a new era, ushered in by fresh creative direction, renewed consumer interest, disruptor brands and a contemporary wave of male icons redefining masculinity.

Beyond the collections, the season came awash with fresh marketing strategies and viral moments, including livestream parties, Bradley Cooper’s normcore moment and even an appearance from Beyoncé. All this – and more – rallied up $248.5 million in Earned Media Value (EMV), according to Lefty data.

But what can brands learn from the macro and micro shifts in the data? Lefty and Kalar Otto teamed up to unpack the strategies behind the statistics, unveiling emerging trends and the most innovative strategies that defined Menswear SS26.

SS26 Menswear

Men's Paris Fashion Week SS26

Dior

All Eyes on Dior: It was one of the year’s most anticipated designer debuts. Lefty data confirms that Jonathan Anderson’s first Dior show has dominated the conversation. With $98.1 million in EMV, the SS26 show generated nearly half of Paris' overall EMV, helping the brand grow +251% season-on-season, while generating 16.37% more than last season’s Womenswear show.

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EMV

Louis Vuitton

Louis Vuitton secured the #2 spot for Menswear SS26 thanks to a powerful mix of mid-tier creators and celebrity talent. High engagement rates and strategic collaborations with international stars kept the brand at the forefront of luxury conversation, driving massive reach and sustained audience interest.

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EMV

YSL

Saint Laurent stood out during Menswear SS26 with a strong performance driven by a selective network of macro and mega influencers. Consistent engagement and a focus on cultural tastemakers helped the brand maintain its position as a leading force in luxury menswear visibility.

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EMV

The Top Brands of Men's PFW SS26

BrandDior
EMV
$98.1M
Eng. Rate
2.9%
SoS Evolution
251%
BrandLouis Vuitton
EMV
$47.2M
Eng. Rate
3.8%
SoS Evolution
69%
BrandYSL
EMV
$14.1M
Eng. Rate
2.5%
SoS Evolution
290%
BrandJacquemus
EMV
$9.58M
Eng. Rate
2%
SoS Evolution
2%
BrandAmiri
EMV
$5.97M
Eng. Rate
3.7%
SoS Evolution
14%

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Milan Men's Fashion Week SS26

Prada

Prada made a splash at Menswear SS26 with K-Pop stars like Enhypen and Thai actor Metawin driving massive visibility. Viral pre-show content and a talent-led strategy cemented the brand’s influence across social media.

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EMV

Dolce & Gabbana

Dolce & Gabbana commanded attention at Menswear SS26 with a bold blend of Italian tailoring and modern ease. High-profile appearances by Korean stars and fashion influencers amplified the collection’s visibility across social media.

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EMV

PDF – Project Domenico Formichetti

PDF emerged as a surprise standout at Menswear SS26, breaking into the top rankings with a show that combined maximalist streetwear and influencer-driven buzz. The brand’s bold aesthetic and strategic creator partnerships fueled strong visibility rarely seen in previous seasons.

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EMV

The Top Brands of Men's MFW SS26

BrandPrada
EMV
$31M
Eng. Rate
2.2%
SoS Evolution
31%
BrandDolce & Gabbana
EMV
$6.3M
Eng. Rate
2.5%
SoS Evolution
50%
BrandPDF
EMV
$1.6M
Eng. Rate
2.3%
SoS Evolution
43%
BrandEmporio Armani
EMV
$1.1M
Eng. Rate
2.1%
SoS Evolution
53%
BrandGiorgio Armani
EMV
$1.1M
Eng. Rate
2.8%
SoS Evolution
4%

Discover the full brand ranking.

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The Top Influencers of Milan Fashion Week AW25

Meet the Milan Fashion Week SS26 influencers who stole the show—combining global fame, standout style, and viral charisma on the runway and online.

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Menswear SS26 – FAQ

Your questions answered: discover how Menswear SS26 brands and influencers drove 1.7B impressions and reshaped luxury marketing.

  • Dior led the season with the most Instagram engagement and reach, driven by mega influencer collaborations and strategic partnerships with K-Pop and Thai celebrities.

  • K-Pop stars, Thai actors, and European fashion creators topped the rankings, generating millions of impressions and driving buzz across Instagram and TikTok.

  • Yes, PDF emerged as an unexpected top performer, breaking into the top rankings with a bold streetwear aesthetic and creator partnerships rarely seen in past seasons.

  • Lefty’s proprietary methodology combines Earned Media Value (EMV), engagement metrics, reach, and share of voice on Instagram. Our platform tracks verified influencer content and aggregates performance data to deliver a holistic view of brand impact. Menswear SS26 was tracked over the period of June 20th to July 1st.

  • This season generated record engagement across platforms, with over 1.7 billion impressions and 182 million engagements. The results underscore how strategic influencer partnerships and culturally relevant talent can drive massive visibility for luxury brands.

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