Menswear SS26: Top Brands and Influencers
Discover the most talked-about brands and influential creators driving the buzz around Menswear SS26. See who dominated the runways, and social feeds.
Menswear is entering a new era, ushered in by fresh creative direction, renewed consumer interest, disruptor brands and a contemporary wave of male icons redefining masculinity.
Beyond the collections, the season came awash with fresh marketing strategies and viral moments, including livestream parties, Bradley Cooper’s normcore moment and even an appearance from Beyoncé. All this – and more – rallied up $248.5 million in Earned Media Value (EMV), according to Lefty data.
But what can brands learn from the macro and micro shifts in the data? Lefty and Kalar Otto teamed up to unpack the strategies behind the statistics, unveiling emerging trends and the most innovative strategies that defined Menswear SS26.
Men's Paris Fashion Week SS26
Dior
All Eyes on Dior: It was one of the year’s most anticipated designer debuts. Lefty data confirms that Jonathan Anderson’s first Dior show has dominated the conversation. With $98.1 million in EMV, the SS26 show generated nearly half of Paris' overall EMV, helping the brand grow +251% season-on-season, while generating 16.37% more than last season’s Womenswear show.
$0
EMVLouis Vuitton
Louis Vuitton secured the #2 spot for Menswear SS26 thanks to a powerful mix of mid-tier creators and celebrity talent. High engagement rates and strategic collaborations with international stars kept the brand at the forefront of luxury conversation, driving massive reach and sustained audience interest.
$0
EMVYSL
Saint Laurent stood out during Menswear SS26 with a strong performance driven by a selective network of macro and mega influencers. Consistent engagement and a focus on cultural tastemakers helped the brand maintain its position as a leading force in luxury menswear visibility.
$0
EMVThe Top Brands of Men's PFW SS26
| Brand | Dior |
| EMV | $98.1M |
| Eng. Rate | 2.9% |
| SoS Evolution | 251% |
| Brand | Louis Vuitton |
| EMV | $47.2M |
| Eng. Rate | 3.8% |
| SoS Evolution | 69% |
| Brand | YSL |
| EMV | $14.1M |
| Eng. Rate | 2.5% |
| SoS Evolution | 290% |
| Brand | Jacquemus |
| EMV | $9.58M |
| Eng. Rate | 2% |
| SoS Evolution | 2% |
| Brand | Amiri |
| EMV | $5.97M |
| Eng. Rate | 3.7% |
| SoS Evolution | 14% |
Discover the full brand ranking.
Talk to usThe Top Influencers of Men's Paris Fashion Week SS26
Meet the top influencers who stole the spotlight at Men’s Paris Fashion Week SS26 and set social media ablaze.
Milan Men's Fashion Week SS26
Prada
Prada made a splash at Menswear SS26 with K-Pop stars like Enhypen and Thai actor Metawin driving massive visibility. Viral pre-show content and a talent-led strategy cemented the brand’s influence across social media.
$0
EMVDolce & Gabbana
Dolce & Gabbana commanded attention at Menswear SS26 with a bold blend of Italian tailoring and modern ease. High-profile appearances by Korean stars and fashion influencers amplified the collection’s visibility across social media.
$0
EMVPDF – Project Domenico Formichetti
PDF emerged as a surprise standout at Menswear SS26, breaking into the top rankings with a show that combined maximalist streetwear and influencer-driven buzz. The brand’s bold aesthetic and strategic creator partnerships fueled strong visibility rarely seen in previous seasons.
$0
EMVThe Top Brands of Men's MFW SS26
| Brand | Prada |
| EMV | $31M |
| Eng. Rate | 2.2% |
| SoS Evolution | 31% |
| Brand | Dolce & Gabbana |
| EMV | $6.3M |
| Eng. Rate | 2.5% |
| SoS Evolution | 50% |
| Brand | |
| EMV | $1.6M |
| Eng. Rate | 2.3% |
| SoS Evolution | 43% |
| Brand | Emporio Armani |
| EMV | $1.1M |
| Eng. Rate | 2.1% |
| SoS Evolution | 53% |
| Brand | Giorgio Armani |
| EMV | $1.1M |
| Eng. Rate | 2.8% |
| SoS Evolution | 4% |
Discover the full brand ranking.
Talk to usThe Top Influencers of Milan Fashion Week AW25
Meet the Milan Fashion Week SS26 influencers who stole the show—combining global fame, standout style, and viral charisma on the runway and online.
Menswear SS26 – FAQ
Your questions answered: discover how Menswear SS26 brands and influencers drove 1.7B impressions and reshaped luxury marketing.
Which brand achieved the highest visibility during Menswear SS26?
Dior led the season with the most Instagram engagement and reach, driven by mega influencer collaborations and strategic partnerships with K-Pop and Thai celebrities.
Who were the most impactful influencers?
K-Pop stars, Thai actors, and European fashion creators topped the rankings, generating millions of impressions and driving buzz across Instagram and TikTok.
Was there a brand that outperformed expectations?
Yes, PDF emerged as an unexpected top performer, breaking into the top rankings with a bold streetwear aesthetic and creator partnerships rarely seen in past seasons.
How did Lefty measure performance?
Lefty’s proprietary methodology combines Earned Media Value (EMV), engagement metrics, reach, and share of voice on Instagram. Our platform tracks verified influencer content and aggregates performance data to deliver a holistic view of brand impact. Milan Menswear SS26 was tracked over the period of June 20th to June 25th and for Paris Menswear SS26, June 24th to July 1st.
What was the overall impact of Menswear SS26 on social media?
This season generated record engagement across platforms, with over 1.7 billion impressions and 182 million engagements. The results underscore how strategic influencer partnerships and culturally relevant talent can drive massive visibility for luxury brands.
