Events
The Alcaraz Effect: A Masterclass in Fan Emotion and Athlete Influence
Carlos Alcaraz’s Roland-Garros 2025 win became a viral cultural moment. Discover how fan sentiment turned a tennis match into a global marketing case study.
Blog
Case Studies
Case Study: Tommy Hilfiger Blends Entertainment & Influencer Marketing
Discover how Tommy Hilfiger drove $140M in EMV growth with a global influencer strategy powered by Lefty. See top campaigns, creators, and data-backed insights.
Influencer Marketing
Ski Season 2025: The Top Influencer Marketing Trends from the Slopes
Discover the top winter brands, influencers, and campaigns that drove $82.5M in Earned Media Value during the 2025 ski season with Lefty’s influencer marketing platform.
Beauty
Top Influencer Marketing Trends in Beauty & Wellness for Q1 2025
A strategic analysis of how influencer behavior and platform trends are reshaping beauty and wellness marketing in early 2025.
Events
Top Cannes Influencers and Brands of 2025
Explore the top fashion and beauty brands, plus the 30 most impactful influencers at the 2025 Cannes Film Festival — based on visibility tracked by Lefty.
Influencer Marketing
Top Travel Influencers on TikTok to Follow in 2025
Discover the top travel influencers on TikTok to follow in 2025. From digital nomads to luxury adventurers, these creators are redefining travel content — and helping brands go viral.
Beauty
Top K-Beauty TikTok Influencers to Follow in 2025
Discover the top Korean beauty influencers on TikTok in 2025, from skincare experts to makeup trendsetters shaping global beauty trends.
Lefty Updates
Introducing Lefty’s Latest Influencer Marketing Features
What's new in Q1 of 2025? Discover the latest updates designed to streamline your influencer operations with more control, insight, and efficiency!
Events
Who Won the Met Gala 2025 on Instagram?
Discover how top celebrities, fashion houses, and beauty brands made viral waves at the 2025 Met Gala. See the stars who stole the show, the brands that nailed social media strategy, and ignited conversions online.