Fashion Week
Paris Fashion Week SS25: Top Brands & Top Influencers
Explore the top influencers and brands who dominated Paris Fashion Week Women's Spring/Summer 2025 with the highest EMV.
Blog
Events
Top Sportswear Brands and Athlete Partnerships at the Paris 2024 Olympics
Discover how Nike, Adidas, and Lululemon leveraged athlete partnerships during the Paris 2024 Olympics to boost brand exposure and engagement through social media, setting a successful model for sportswear brands at major events.
Fashion Week
Milan Fashion Week SS25: Top Brands & Top Influencers
Explore the top influencers and brands who dominated Milan Fashion Week Women's Spring/Summer 2025 with the highest EMV.
Fashion Week
The Top Influencers of LFW SS25 Womenswear
Explore the top celebrities and influencers who dominated London Fashion Week Women's Spring/Summer 2025 with the highest EMV.
Fashion Week
The Top Influencers of NYFW Women's SS25
Explore the top celebrities and influencers who dominated New York Fashion Week Women's Spring/Summer 2025 with the highest EMV.
Events
All About The Paris 2024 Olympic and Paralympic Games
Discover the social media impact of the Paris 2024 Olympics and Paralympics, with record-breaking engagements, increased content consumption, and significant brand visibility, generating $163.3 million in Earned Media Value.
Events
The Top Stars and Athletes at the Paris Olympics
The Paris 2024 Olympics achieved remarkable social media engagement, with over 12 billion interactions and a 15.8% rise in content production compared to Tokyo 2020. Athletes, celebrities, and politicians greatly influenced social media, creating more than $344 million in Earned Media Value. This blog post reveals the top 20 stars and athletes who had the most impact online during the Games.
Hospitality
Hospitality and The Power of Partnerships
The luxury hospitality and travel sector is projected to exceed $700 billion within three years, fueled by a growing consumer preference for experiences over material possessions. In 2023, top hotels, airlines, and transportation companies generated an impressive $799 million media value on Instagram. Explore the most influential partnerships and trends shaping this dynamic industry.
Events
The Paris 2024 Olympics Debrief
The Paris 2024 Olympics captivated the global public and took socials by storm, with luxury brands thriving from heightened visibility. Lefty x Karla Otto reveal that the Paris Olympics generated $163.3M in EMV (Earned Media Value), with emerging athletes surpassing the influence of the most decorated Olympians, and Snoop Dogg generating more EMV than all sportswear brands combined.