Blog

children with a camera.
Influencer Marketing

Rising Stars: The Top 15 Kid Influencers of 2024 That You Need to Know

Explore the significance of kid influencers in today's marketing environment, find out the top 15 kid influencers on social media in 2024, and dive into strategies on how to collaborate with them effectively.

A woman applying a face mask.
Beauty

Beauty Buzz: How Partnering with Skincare Influencers Can Lead to Viral Success

Explore the importance of collaborating with skincare influencers and how to find the right influencer partners, build meaningful relationships with these social media personalities, and measure the impact of marketing campaigns.

Prada Menswear SS25 runway.
Fashion Week

The Top Influencers of Milan Menswear SS25

Discover the celebrities and influencers who significantly impacted and generated the highest EMV during Milan Menswear Fashion Week Spring/Summer 25 edition.

Influencer Marketing

Maximizing ROI in Influencer Marketing: The CPM Gold Standard

Maximizing CPM is essential for the success of influencer campaigns, and several factors influence what constitutes a ‘good’ CPM rate. Learn how CPM rates work in practice and discover tips and tricks to improve the CPM and ROI of their influencer marketing efforts.

E-Commerce

Revolutionizing Ecommerce Marketing With Artificial Intelligence

Artificial Intelligence is more than a trendy buzzword; it's a game-changer for Ecommerce marketing. Learn how AI-driven strategies can help personalize customer experiences and create growth opportunities for your business.

Woman on the red carpet.
Luxury

All About the 77th Annual Cannes Film Festival

The 77th annual Cannes Film Festival showcased a diverse lineup of international films and drew prestigious brands and fashion icons alike, blending haute couture with cinema. This year’s festival emphasized the growing importance of brand activations, significantly boosting online visibility and generating millions in Earned Media Value.

Beauty

Self-Care Influencers: The Secret Weapon for Wellness Brands in Influencer Marketing

Wellness brands increasingly use influencer marketing to connect with consumers and drive growth. Among the diverse online personalities, self-care influencers have emerged as key players in advancing trends, shaping purchasing decisions, and strengthening brand awareness.

E-Commerce

Unlocking Success: A Definitive Guide to Influencer Marketing for Beauty Ecommerce Brands

Influencer marketing has revolutionized the beauty e-commerce industry, with TikTok leading. In 2023, TikTok influencers generated five times more product visibility than Instagram, driven by a significant rise in makeup, fragrance, and skincare content.

Beauty

How Gen Z's Favorite Beauty Brands Leverage Influencer Marketing to Drive Sustainable Growth

Discover how leading beauty brands are harnessing the power of influencer marketing to drive sustainable growth, offering valuable insights for marketers and e-commerce professionals.