Influencer Marketing
What is a Nano Influencer? The Value of Reaching a Niche Audience
Learn how niche creators drive higher engagement, stronger trust, and measurable ROI in modern influencer marketing.
Blog
Influencer Marketing
The Brands that Won Coachella 2026
Coachella 2026 revealed the future of creator marketing, with beauty, tech, and founder-led brands driving record EMV. Discover how cultural relevance and fandoms powered brand success.
Events
The Super Bowl LX 2026
Super Bowl LX 2026 generated $314M in 3 days
Fashion Week
Men's AW26
Heated Rivalry, Winter Olympics and Latin Music.
Influencer Marketing
A Year in Data 2025
Unpack high-impact marketing strategies and trends. Get the strategic blueprint for brand success in 2026
Influencer Marketing
The Alphabet of Fashion 2025
This year, Lefty contributed to The Alphabet of Fashion by nss magazine, their yearly A-to-Z guide mapping the ideas, aesthetics, and cultural signals that defined the year. 2025’s edition combines nss’ cultural insights with our social-media–driven analysis to map the creators and brands shaping today’s contemporary luxury landscape.
Influencer Marketing
Top Thai Influencers at Women’s Fashion Week SS26
At Women’s Fashion Week SS26, brands leaned heavily on Thai influencers as part of a bold APAC-focused strategy. Let’s explore which influencers were at the forefront!
Fashion Week
Womenswear SS26: Top Brands and Influencers
The SS26 season hit over half a billion in media value. What were the most impactful moments?
Influencer Marketing
The Top Korean Influencers of Women's Milan Fashion Week SS26 on Instagram
Brands at Women’s MFW SS26 embraced a strong APAC-focused strategy. Let’s explore which influencers were at the forefront!