Q1 2025 Lefty Product Releases

We’re kicking off 2025 with a suite of powerful updates designed to give you more insight, more control, and a smoother experience across your influencer marketing workflow. Whether you're scouting creators, managing collaborations, or analyzing performance, these new features are here to help you do it all—faster and smarter.

Smarter Data That Works for You

We're making it easier to measure what matters and uncover top-performing creators with precision.

• Z-Factor (New KPI): Our latest metric helps you quickly spot high-impact influencers based on engagement quality–not just vanity metrics.
• Views (formerly Impressions): In line with Meta's update to Instagram Insights, we now show a unified "Views" metric (opt-in only). This gives you clearer, more consistent visibility across all content types.

More Control, Fewer Clicks

Find exactly what you need–without the extra digging.

• Market Filtering in Competitive Analytics: Zero in on regional performance to refine your local strategy with on-demand market filters.
• Dynamic Filtering in Casting: Quickly narrow down the perfect creators using labels, custom fields, and more.
• Enhanced Discovery Search: Search smarter with filters like profile type, brand collaborations, verification status, and presence of sponsored posts.
• Active & Archived Tabs: Keep your workspace clean and organized with separate tabs for active and archived items in both Casting and Landing Pages.

Smarter Affiliation & Seeding Tools

We've made it easier to manage product gifting, promo campaigns, and affiliate earnings–all in one place.

• Promo Codes: Track performance and support conversion for sales-driven campaigns, directly in-platform.
• Affiliate Commissions & Payouts: View and manage images for each product variant to ensure influencers receive the right visual artists.
• Variant-Specific Product Photos: Upload and manage images for each product variant to ensure influencers receive the right visual assets.

A Refreshed Look & Feel

We've modernized the Lefty interface to make your workflow more intuitive and enjoyable.

• New UI: Enjoy a cleaner, more efficient layout that helps you stay focused and navigate with ease.

Making AI Work for You

Lefty has always been ahead of the curve when it comes to AI–and we're making it even easier for you to see where the magic is happening.

• AI-Powered Features, Clearly Marked: From fake follower detection to engagement prediction and geolocation analysis, we now clearly tag all AI-driven features with an AI Badge, so you always know when our advanced models are working behind the scenes.

We're Just Getting Started

These updates are just the beginning of what we have planned for 2025. At Lefty, our mission is to build tools that help you work smarter–not harder. Thanks for being part of our community. Stay tuned for what's coming next!