Lefty Q1: New Influencer Marketing & E-Commerce Integrations

At Lefty, we're constantly evolving to meet the needs of modern marketers. In Q1, we’ve taken a giant leap forward—especially for brands running e-commerce influencer campaigns. From product seeding and gifting to streamlined campaign duplication and deeper platform integrations, our latest updates are designed to make your influencer marketing more automated, efficient, and impactful.

Whether you're scaling your affiliate program or managing product distribution across Shopify, Salesforce, or Magento, Lefty now offers an end-to-end e-commerce and influencer marketing solution.

 One-Click Product Gifting for E-Commerce

We’ve made influencer product gifting as easy as one click.

Brands can now connect their Shopify, Salesforce Cloud, or Magento store directly to Lefty and immediately start sending products to influencers. Upload your product catalog (including variations, prices, and inventory) and ship gifts directly from your store—no spreadsheets, no manual tracking.

Key benefits:

• Instant product sync between your e-commerce platform and Lefty
• Send gifts with live inventory updates and full product details
• Manage gifting across multiple stores from one dashboard

Influencer Product Requests via Custom Landing Pages

Say goodbye to guessing what your influencers want. Our new customizable landing pages allow influencers to select their preferred products—complete with size, color, and other variations. These selections automatically sync with your warehouse for seamless fulfillment.

Why this matters:

• Empower influencers with product choice
• Automate fulfillment with synced warehouse processing
• Track shipments in real time via Lefty’s built-in order tracking

New! Product Lending to Influencers

In addition to gifting, Lefty now supports product lending. Whether you're loaning fashion pieces for a shoot or tech gadgets for a short-term campaign, this new feature helps you manage temporary product loans directly from the platform.

How it works:

• Log and manage all product loans
• Track start and return dates
• Automatically update loan statuses (e.g., “Return pending”)

Magento Integration Now Available

Magento store owners, this one's for you.

Lefty now integrates natively with Magento, joining our existing Shopify and Salesforce integrations. Magento users can now sync product catalogs, automate seeding workflows, and manage all gifting or lending campaigns inside Lefty.

Magento + Lefty means:

• Automatic product sync
• Simplified influencer product selection
• Integrated order tracking across both platforms

Duplicate Campaign Settings in One Click

Launching a new campaign based on a past success? Now, you can duplicate an entire campaign with all your tracked keywords, hashtags, mentions, and custom fields. Just update the campaign name and dates, and you’re ready to go.

This new feature saves time and ensures consistency across recurring or seasonal influencer campaigns.

Smarter Affiliate Program Integration

Turn influencers into affiliates with Lefty’s built-in affiliate program tools. You can now generate unique trackable links and manage commissions directly within your campaign dashboard.

Features include:

• Easy link generation for your store or landing page
• Customizable commissions and cookie durations
• Full visibility into influencer performance and ROI

Ready to Scale Your Influencer Marketing with E-Commerce Built In?

With these new features, Lefty is more than an influencer marketing platform—we're your all-in-one solution for influencer gifting, affiliate tracking, product seeding, and e-commerce integration.

If you’re looking for a platform that simplifies influencer campaigns and connects directly to your store, Lefty is built for you.