Beauty
The Influencer Playbook Behind Gen Z's Favorite Beauty Brands
Discover how leading beauty brands leverage influencer marketing to scale sustainably. Key takeaways for digital marketers.
Blog
Design
2024 Salone del Mobile: Milan Design Week's Highlight
Now in its 62nd edition, Salone del Mobile, which anchors Milan Design Week, is the design world’s biggest moment of the year. With over 370k visitors attending this year, the fair saw a +20.2% growth from 2023.
E-Commerce
How to Drive E-Commerce Sales with Influencer Marketing
In e-commerce, influencer marketing leverages social media to boost brand awareness and sales. This guide outlines principles and steps for successful influencer marketing and its synergy with social commerce.
Influencer Marketing
Met Gala 2024: The Most Impactful Moments on Social
Dreams Do Come True at the Met Gala. Join us to delve into the most talked-about looks that stole the hearts on social at the 2024 Met Gala!
Case Studies
Sephora: Influencer Marketing Case Study
See how Lefty helped Sephora Collection achieve a +1013% ROI on TikTok with micro and macro influencers.
E-Commerce
AI and the Future of Data-Driven E-commerce Marketing
The e-commerce landscape is evolving unprecedentedly, propelled by cutting-edge technologies that promise to redefine how brands engage with their customers. At the forefront of this digital transformation stands Artificial Intelligence (AI), a game-changing force that is reshaping the very fabric of online shopping.
Influencer Marketing
The Complete Guide to Leveraging Influencer Marketing in China
Want to break into the Chinese market? Here's everything you need to know about influencer marketing in China, from finding the right influencers to creating successful campaigns.
Luxury
Celebrity vs. Influencer: Choosing the Right Fit for Your Luxury Hotel Brand
Discover the most effective marketing for upscale hotels with our comprehensive analysis of celebrity endorsements and influencer collaborations tailored to enhance your visibility and guest loyalty.
Influencer Marketing
From 'Boys Love' to Global Luxury: The Thai Effect
How the surging popularity of Thai dramas reshaped luxury brand marketing and propelled local celebrities to stardom within a mere three years.