The Top Influencers of Milan Menswear SS25

The Top Influencers of Milan Menswear SS25

Milan Fashion Week SS25 Menswear edition grew significantly in visibility from last year, increasing by 11% and translating to $75.9M in Earned Media Value (EMV). Overall, audiences were more engaged with brands' and influencers' content, with a massive surge in average engagement, increasing by 57%.

This season saw Italian powerhouse brands Prada, Fendi, Zegna, Dolce & Gabbana, Gucci, and more dominate the rankings in brands that garnered the most visibility on social media. The influencers they partnered with helped them climb to the top. Overwhelmingly, brands positioned at the top of the EMV chart partnered with East and South Asian KOLs, with South Korean stars leading the pack at Prada and, notably, Thai stars whose impact was undeniable, boosting Zegna into the top three.

The Top Brands of Milan Fashion Week Menswear SS25

Prada, Fendi, and Zegna, the top three most visible brands on social media during Milan Menswear Fashion Week SS25, experienced a significant boost in average engagement rates. This growth, a staggering 134% compared to last year's SS24 show in Milan, can be attributed to their successful partnerships with Thai and South Korean influencers. These collaborations were instrumental in generating a substantial portion of their total visibility.

Top Brands of Milan Fashion Week Menswear SS25: EMV Evolution

Compared to last year's Milan Fashion Week Menswear SS24 edition, most brands presenting their collections increased in EMV. Notably, Zegna saw unprecedented visibility this season due to their strategic collaborations with emerging Thai stars who are shaping the fashion industry: musician Nattawat Jirochtikul and actor Norawit Titicharoenrak.

The Top 15 Influencers of Milan Fashion Week Menswear SS25

#1 @byeonwooseok Attended Prada

• $5.47M EMV
• 9.9M Followers
• 29.6% ENG

#2 @winmetawin Attended Prada

• $5.34M EMV
• 14.6M Followers
• 4.13% ENG

#3 @fourth.ig Attended Zegna

• $4.68M EMV
• 3.3M Followers
• 18.5% ENG

#4 @gemini_nt Attended Zegna

• $4.47M EMV
• 3.2M Followers
• 16% ENG

#5 @gnabnahc Attended Fendi

• $3.43M EMV
• 8.3M Followers
• 21% ENG

#6 @do0_nct Attended Dolce & Gabbana

• $2.56M EMV
• 11.5M Followers
• 7.47% ENG

#7 @m.by__sana Attended Prada

• $2.20M EMV
• 12.1M Followers
• 9.16% ENG

#8 @katarinabluu Attended Prada

• $2.19M EMV
• 17.4M Followers
• 13.2% ENG

#9 @nct Attended Prada, Dolce & Gabbana, and Tods

• $2.06M EMV
• 16.1M Followers
• 2.14% ENG

#10 @enhypen Promoted Prada

• $1.37M EMV
• 16.7M Followers
• 8.38% ENG

#11 @_jeongjaehyun Attended Prada

• $1.15M EMV
• 15M Followers
• 7.7% ENG

#12 @bbillkin Attended Gucci

• $1.02M EMV
• 3.5M Followers
• 9.93% ENG

#13 @miakhalifa Attended JORDANLUCA, Martine Rose, and Dsquared2

• $896K EMV
• 26.5M Followers
• 1.13% ENG

#14 @louispartridge_ Attended Prada

• $873K EMV
• 9.1M Followers
• 9.59% ENG

#15 @leesoohyuk Attended Dolce & Gabbana

• $780K EMV
• 5M Followers
• 7.89% ENG