Industry Reports

Our collection

an illustration of a woman applying lipstick.
Jan 10, 2023

Beauty & The Evolution of Influence

TikTok is fast becoming the beauty-lovers platform of choice, skyrocketing +200% in EMV YoY throughout 2022, overtaking Instagram.

a black and white photo of a woman holding a cell phone.
Nov 29, 2022

How to Leverage Influencer Marketing in China

Want to break into the Chinese market? Here’s everything you need to know about influencer marketing in China, from finding the right influencers to creating successful campaigns.

An illustration of hands making heart symbols at a concert.
Nov 14, 2022

The Power of K-Pop

Karla Otto and Lefty join forces to analyze the rise of K-Pop in the fashion world and what's to come.

An illustration of a group of women against a white background.
Oct 20, 2022

Women's SS 23 Roundup Report

Key brand and influencer metrics from Women's SS23.

a woman in a white dress is standing on a ladder.
Oct 7, 2022

PFW Womenswear SS23

The ultimate finale of the fanfare that is fashion season, Paris played host to the world’s leading luxury labels.

two women in purple dresses standing next to each other.
Oct 3, 2022

MFW Womenswear SS23

Milan Fashion Week SS23 Reinforced the Importance of the Experience of Fashion

an illustration of a woman sitting on a chair.
Sep 22, 2022

LFW Womenswear SS23

In a Fashion Week like no other; London still delivered. Karla Otto and Lefty team up to reveal the data, insights, and key influencers that impacted this season’s edition of London Fashion Week.

an illustration of a woman in a yellow dress.
Sep 22, 2022

NYFW Womenswear SS23

New York Fashion Week is back with a vengeance, alive with parties, protest, and digital-first thinking.

a group of people standing in front of a green background.
Jul 20, 2022

Men’s Fashion Week SS 23: A look back at key trends & insights

Men's Fashion Week resumed business as usual this season post-COVID-19 cancellations.