Discover unparalleled insights into the ever-evolving worlds of fashion, beauty, and lifestyle with our extensive range of industry reports.

In today’s fast-evolving digital landscape, TikTok has emerged as a powerhouse for beauty brand visibility, surpassing Instagram with a staggering 7x increase in impressions. Discover how you can leverage this trend to skyrocket your brand’s online impact.

Lefty_Report_Beauty.pdf

Unlock TikTok's Potential: How Beauty Brands Can Leverage 5x More Impressions Than Instagram

The Evolving Media Landscape of Beauty Brands

The Autumn/Winter 2024 season made over half a billion in earned media value. But what were the standout moments?

Dive into our report with Lefty and Karla Otto as we go beyond metrics to uncover the captivating tales behind the numbers.

Experience the journey through luxury brands' runway strategies, from spectacular show productions to online and offline amplification. Discover the rising K-Pop stars on the front row, media titles reinventing social approaches backstage, and models ushering in a new era with their distinctive personas.

LeftyxKO Fashion AW2024 Report.pdf

The Autumn/Winter 2024 season hit over half a billion in media value. What were the most impactful moments?

AW24 Fashion Week Roundup

2023: A Year of Cultural Transformation. From Louis Vuitton's redefinition as a 'cultural brand' to Versace's star-studded collaborations, the convergence of art, fashion, and celebrity has set new industry standards. This year, we witnessed the landscape evolve, as TikTok propels individuals to stardom and cultural impact surpasses K-Pop stars. Dive into the immersive world of Lefty and Karla Otto's Year in Data, where proprietary insights meet creative narratives. Discover the data-defined top 10 moments of 2023.

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2023: A Year Defined by Culture and Creativity. From Louis Vuitton's transformation into a 'cultural brand' to Versace's collaborations with Dua Lipa, the fashion industry embraced cross-industry creativity this year.

2023: A Year in Data

Industry Reports

From viral moments to star-studded guest lists, Lefty and Karla Otto reveal the key data and insights from the S/S23 Womenswear season.

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Key brand and influencer metrics from Women's SS23.

Women's SS 23 Roundup Report

The ultimate finale of the fanfare that is fashion season, Paris plays host to the world’s leading luxury labels, attracting not only key names in the industry but A-list stars and influencers alike. With Covid restrictions lifted from many international visitors, SS23 was and felt bigger than ever, culminating in a total EMV of $284M.
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Karla Otto and Lefty reveal the data, insights, and influencers that impacted #SS23 Paris Fashion Week.

PFWWomenswearSS23.pdf

The ultimate finale of the fanfare that is fashion season, Paris played host to the world’s leading luxury labels.

PFW Womenswear SS23

After a subdued few seasons due to Covid-19, Milan Fashion Week reinforced the importance of the experience of fashion. The city came alive, with designers going bigger and bolder with production, parties, and performativity than ever before.

In an increasingly crowded fashion landscape, Milan designers are pulling out all the stops to stand out. A-List FROWS, celebrity collaborations, sex appeal, spectacular sets, and the return of the supermodel conjured up an almighty $117 million in earned media value (EMV). TikTok stars became a more integral part of the parcel — both on and alongside the runway — while K-Stars flocked to the frow after an absence in London.

Lefty and Karla Otto reveal the data, insights, and influencers that made an impact at SS23 Milan Fashion Week.

MFWWomenswearSS23.pdf

Milan Fashion Week SS23 Reinforced the Importance of the Experience of Fashion

MFW Womenswear SS23

Following the passing of Her Majesty Queen Elizabeth II, London Fashion Week was plunged into a somber mood. SS23 was due to be rife with buzz, but following the announcement, marquee names from Burberry to guest designer Raf Simons announced they would postpone their shows as a mark of respect. The British Fashion Council advised other designers to cancel parties and reschedule shows that fell on the day of the Queen’s funeral. 

As a result, LFW was back-to-back, filled with outings from young designers and a handful of city-wide comebacks. 

Through it all, Karla Otto and Lefty team up to reveal the data, insights, and key influencers that impacted this season’s edition of London Fashion Week.

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In a Fashion Week like no other; London still delivered. Karla Otto and Lefty team up to reveal the data, insights, and key influencers that impacted this season’s edition of London Fashion Week.

LFW Womenswear SS23

It’s official: New York Fashion Week is back with vengeance. While Covid restrictions have impacted past seasons, the city came alive this September with homegrown comebacks, international one-offs, and a star-studded guest list.

New York had good reason to celebrate; 2022 marks the 60th anniversary of the CFDA, while Vogue celebrated its 130th birthday with a spectacular Vogue World show down that took over lower Manhattan with a full-scale street show and fair, produced by Bureau Betak. The event created a total of $3.1M EMV.

Although it wasn’t just physical activations that won attention this season; NYFW took the plunge into the Meta-verse, with brands such as Tommy Hilfiger (produced by Bureau Betak) PUMA, Kim Shui, Jonathan Simkhai, and the Blonds experimenting with metaverse streaming and NFTs to drive buzz amongst younger consumers and an international, digital fanbase.

Karla Otto and Lefty team up to reveal the data, insights, and key influencers that made an impact at this season’s edition of NYFW.

NYFWWomenswearSS23.pdf

New York Fashion Week is back with a vengeance, alive with parties, protest, and digital-first thinking.

NYFW Womenswear SS23

Men's Fashion Week resumed business as usual this season post-COVID-19 cancellations. Although smaller than the Women's Edition, it remains a big draw for industry professionals and celebrities, setting the stage for runway trends before September.


Paris maintained its status as the world's fashion capital this menswear season, generating 65% of the total EMV among Men's Fashion Weeks. Its influxes of heritage brands and socially savvy young designers who have mastered 360 event marketing captured the zeitgeist of social media. 


Meanwhile, Milan remains firmly on the menu for its classics, with Prada, Gucci, and Fendi impacting significantly. 


London's appeal remains on young designers; less influential attendees mixed with designers shifting their shows to more prominent cities deemed the event almost missable for S/S23 had it not been for keen press interest. As a result, the small-scale event garnered just 0.3% of Fashion Month's overall media value. 


Throughout this report, Lefty teams up with Karla Otto, combining data intelligence with industry know-how, for a report that uncovers the data behind the scale and statistics of Men's Fashion Week. ‍

MenswearRoundUpSS23.pdf

Men's Fashion Week resumed business as usual this season post-COVID-19 cancellations.

Men’s Fashion Week SS 23: A look back at key trends & insights

The final stop on the menswear circuit, Paris Fashion Week, plays host to some of the world's leading names in luxury. It draws in a sea of industry professionals and swarms of fashion fans desperate to catch a glimpse of the personalities attending the shows.

S/S23 was all about the spectacle. Extravagant sets included Louis Vuitton's giant race track, Dior's quaint countryside cottage, and a live rodeo at Casablanca. King of the destination show, Jacquemus transported guests to the scenic salt mountains of Arles. At the same time, AMI captured the essence of Parisian style with a show that overlooked the rooftops of Paris from Sacré-Cœur.

Lefty analyses the impact and influence across this season's shows.

PFWMenswearSS23.pdf

The final stop on the menswear circuit, Paris Fashion Week, plays host to some of the world's leading names in luxury.

Paris Fashion Week SS23 Menswear

The Spring 2023 menswear schedule was the playground for some of the world’s leading luxury names. With dramatic sets and daring collections, brands orchestrated spectacles on and off the runway.

There was good reason to go big. With extended lockdowns in China leaving stores and distribution facilities closed from March to May, many fashion houses reported falling sales and slashed expectations for their business this year. But rather than just turning to global markets for growth, companies are resisting the headwinds and pressing ahead, aware that China is still on track to become the world’s largest luxury market by 2025.

Through it all, Lefty unpacks the meaning of the data, identifying the major trends emerging from fashion weeks and their impact in China.

MenswearRoundUpSS23(China).pdf

The Spring 2023 menswear schedule featured dramatic sets and daring collections captivating Chinese audiences.

China’s Verdict on Men’s Fashion Week S/S 23

With Covid restrictions eased, Milan Men’s returned in full force for S/S23, with 63 shows, presentations, and digital activations showcasing the best of Italian luxury fashion.

As a market, the Italian fashion sector was hard hit by the pandemic; however, projections by Camera Della Moda expect sales in 2022 to reach 92 billion euros, up 10.5 percent versus 2021 and 2.1 percent versus 2019, marking a full recovery to pre-pandemic levels.