Discover unparalleled insights into the ever-evolving worlds of fashion, beauty, and lifestyle with our extensive range of industry reports.

The luxury hospitality and travel sector is forecast to grow to over $700bn in the next three years. This comes at a pertinent time in the consumer landscape, where a sense of experience is now valued more highly over possessions, and 'lifestyle' has become a linchpin in the marketing lexicon for luxury brands.

We've teamed up with our partner at The Independents, Kala Otto, to uncover the data behind the travel boom. The study shows that key hospitality accounts across Hotels, Airlines, Boats, and Trains have seen a significant uptick in the share of voice online, generating a staggering $799M EMV on Instagram in 2023. And this impact is set to grow.

This new mindset, paired with a boom in the sector's digitization, means brands across verticals are vying for a piece of hospitality's unwavering consumer allure and market buoyancy. Which partnerships resonated the most?

LeftyxKO_HospitalityReport_260724.pdf

The Trends of Luxury Hospitality : 
Global Markets
Travel
Luxury
Social Media

Hospitality: The Power of Partnerships

The luxury hospitality and travel market is booming, projected to exceed $700bn in the next three years. With 'experience' trumping possessions, brands scramble for a piece of this lucrative market.
As digital transformation accelerates, which partnerships are truly resonating?

More than films! #CannesFilmFestival is now a battleground for influencer partnerships & creative brand activations. Who's dominating the red carpet in #Cannes2024? 

Lefty_Report_Cannes2024.pdf

More than films! #CannesFilmFestival is now a battleground for influencer partnerships & creative brand activations.

77th annual Cannes Film Festival

Check out our latest insights on the Cannes Film Festival. Discover key trends and major brand activations in our concise report.

"Sephora utilizes the influencer marketing platform Lefty to orchestrate impactful global influencer marketing campaigns with several partners across the world, and various international markets.” 

Eva Veran, Digital Influence Project Manager, Sephora Collection

Download the full report, and see how Lefty helped Sephora Collection achieve +1013% ROI on TikTok with micro and macro influencers. 

Lefty_CaseStudy_SephoraCollection.pdf

Download Report and see how Lefty helped Sephora Collection achieve +1013% ROI on TikTok with micro and macro influencers.

Unveil the Success of Sephora Influencer Marketing

See how Lefty helped Sephora Collection achieve +1013% ROI on TikTok with micro and macro influencers.

Sephora: Influencer Marketing Case Study

Industry Reports

Fashion is often seen as a mirror, reflective of the wider world. Right now, as many markets plunge ever-nearer to a recession, the world’s climate continues its peril, and wars linger across the globe; it seems designers are reading the room. 

Elsewhere, a nod to the need for comfort. Domestic nuances and cozy silhouettes popped up throughout collections. At Zegna, an elegant ode to their signature Oasi Cashmere; at Fendi, cocooning silhouettes and blanket dressing. Elsewhere - literal cushions - from Prada’s pillow invitations to JW Anderson’s cushion-clad models. Home comforts in perilous times. 

Lefty x Karla Otto dive into the key data and trends you need to know from Milan Menswear.

MFWMenswearAW23.pdf

AW23 was an absolute standout season for Milan's Menswear edition, producing the highest visibility in recent years.

MFW Menswear AW23

2022 was a triumphant year for Fashion. With Covid restrictions easing across the globe, the return to the runway was met with a sigh of relief from the industry and a flurry of extravagant events and viral moments from Fashion's best brands and creators. 

After two years of screen time, brands leaned in on the power of performance, carving a sense of emotion and magic in myriad ways. From far-flung destination runways to shows that married performance, art, theatre, and dance, 2022 reinforced Fashion as a multi-sensory experience where story is everything.

Meanwhile, the era of influence continued to explode, with the creator economy growing by 335% over the past five years. Fashion, especially, is an industry where it is omnipresent and all-important. This year saw K-Stars stars take over Kardashians, to dogfluencers and Drag Queens dominating street style.

Karla Otto x Lefty's Year in Review draws from the commentary of our collaborative work, balancing proprietary data with creative insight for a unique and analytical narrative on the year in fashion.

FashionYearinData2022.pdf

A recap of the events and viral moments from Fashion's best brands and creators in 2022.

Fashion: A Year in Data 2022

TikTok is fast becoming the beauty-lovers platform of choice, skyrocketing +200% in EMV YoY throughout 2022, overtaking Instagram.

Our report, Beauty & The Evolution of Influence, uncovers why the platform is resonating and how brands should build community while strategizing their social budgets for 2023 and beyond.  

Beauty&TheEvolutionOfInfluence.pdf

TikTok is fast becoming the beauty-lovers platform of choice, skyrocketing +200% in EMV YoY throughout 2022, overtaking Instagram.

Beauty & The Evolution of Influence

China is a rapidly growing market with immense potential for Western brands. However, there are often several hurdles to entry, including language barriers, a need for locally-based teams, and limited knowledge of Chinese social platforms. Despite these challenges, the Chinese market needs to be bigger and more lucrative for digital marketers to ignore. Over two-thirds of Chinese consumers use their smartphones to make purchases, totaling around $2 trillion each year, and this number is only expected to grow in the coming years (Statista, 2022), (McKinsey Greater China, 2022). Western brands that can overcome these challenges and tap into this market will be well-positioned for long-term success.

6380e25a628294d1dd091296_Lefty_WhitePaper_InfluencerMarketingChina_Full Version.pdf

Want to break into the Chinese market? Here’s everything you need to know about influencer marketing in China, from finding the right influencers to creating successful campaigns.

How to Leverage Influencer Marketing in China

K-Pop stars have been a dominant force for several seasons during fashion weeks, scattered amongst the front row and walking the runway. More so, of the top 100 influencers attending Men's Fashion Week SS23, 13% were South Korean; however, that 13% generated almost 60% of the season's overall EMV, equating to over $62M. A key casting trend now and into the future, Karla Otto and Lefty join forces to understand what it is about K-Pop that makes it such a natural partner for fashion. And more importantly, for brands and retailers - how do you bottle that stardust?

Lefty_Report_ThePowerofKPop_210922.pdf

Karla Otto and Lefty join forces to analyze the rise of K-Pop in the fashion world and what's to come.

The Power of K-Pop

From viral moments to star-studded guest lists, Lefty and Karla Otto reveal the key data and insights from the S/S23 Womenswear season.

634fc872569fa41746e5a4b7_Lefty_Report_FW_SS23_W_Roundup2.pdf

Key brand and influencer metrics from Women's SS23.

Women's SS 23 Roundup Report

The ultimate finale of the fanfare that is fashion season, Paris plays host to the world’s leading luxury labels, attracting not only key names in the industry but A-list stars and influencers alike. With Covid restrictions lifted from many international visitors, SS23 was and felt bigger than ever, culminating in a total EMV of $284M.
‍
Karla Otto and Lefty reveal the data, insights, and influencers that impacted #SS23 Paris Fashion Week.

PFWWomenswearSS23.pdf

The ultimate finale of the fanfare that is fashion season, Paris played host to the world’s leading luxury labels.

PFW Womenswear SS23

After a subdued few seasons due to Covid-19, Milan Fashion Week reinforced the importance of the experience of fashion. The city came alive, with designers going bigger and bolder with production, parties, and performativity than ever before.

In an increasingly crowded fashion landscape, Milan designers are pulling out all the stops to stand out. A-List FROWS, celebrity collaborations, sex appeal, spectacular sets, and the return of the supermodel conjured up an almighty $117 million in earned media value (EMV). TikTok stars became a more integral part of the parcel — both on and alongside the runway — while K-Stars flocked to the frow after an absence in London.

Lefty and Karla Otto reveal the data, insights, and influencers that made an impact at SS23 Milan Fashion Week.

MFWWomenswearSS23.pdf

Milan Fashion Week SS23 Reinforced the Importance of the Experience of Fashion

MFW Womenswear SS23

Following the passing of Her Majesty Queen Elizabeth II, London Fashion Week was plunged into a somber mood. SS23 was due to be rife with buzz, but following the announcement, marquee names from Burberry to guest designer Raf Simons announced they would postpone their shows as a mark of respect. The British Fashion Council advised other designers to cancel parties and reschedule shows that fell on the day of the Queen’s funeral. 

As a result, LFW was back-to-back, filled with outings from young designers and a handful of city-wide comebacks. 

Through it all, Karla Otto and Lefty team up to reveal the data, insights, and key influencers that impacted this season’s edition of London Fashion Week.

633453d62b759560f5fe4bd2_Lefty_Report_FashionWeek_SS23_Women_London.pdf

In a Fashion Week like no other; London still delivered. Karla Otto and Lefty team up to reveal the data, insights, and key influencers that impacted this season’s edition of London Fashion Week.