Discover unparalleled insights into the ever-evolving worlds of fashion, beauty, and lifestyle with our extensive range of industry reports.

Building on 2023’s focus on culture and 2024’s exploration of entertainment, 2025 marked the era of radical proximity. It was the year the digital divide vanished, as celebrities and brands invited global audiences into their inner circles like never before.

But what truly defined the cultural zeitgeist? From the season’s most viral runway moments to the emergence of entirely new lifestyle categories, we’ve identified the forces that commanded the world's attention.

The Year in Data 2025 report marries Lefty’s cutting-edge technology, data insights with Karla Otto’s peerless creative insights. Together, we unpack the high-impact strategies of the past year to provide a strategic blueprint for brand marketing in 2026.

A Year in Data 2025: Unpack high-impact marketing strategies and trends. Get the strategic blueprint for brand success in 2026.

A Year in Data 2025: A Look Back and 2026 Trends Revealed

A Year in Data 2025

From viral livestreams to cinematic storytelling, SS26 set a new benchmark for fashion communications. With a record-breaking $881.2M in Earned Media Value (+5% YoY), driven by more content (+23%), creators (+22%), and engagement (+6%), the season proved Fashion Month’s growing social power. As audiences expand beyond the runway, brands stood out through bold, entertaining storytelling — from interactive activations to pop-culture collaborations. To unpack the trends behind this impact, our Insights teams at Karla Otto, Lefty, and CTZAR — part of The Independents — decode the data shaping fashion and influencer marketing.

Lefty_Report_FW_SS26Roundup_1.pdf

Spring/Summer 2026 marked fashion month’s most anticipated and most impactful season yet, growing 5% year-on-year to reach $881.2 million in Earned Media Value (EMV), according to Lefty data.

SS26 Fashion Week

SS26 Womenswear Roundup

The SS26 season was defined by transformation, with 15 major creative debuts across top fashion houses capturing global attention. 

Lefty partnered with the X team to bring you the data, strategies, trends. Inside, we decode the shifts in fashion and influencer marketing—from the rise of APAC talent to the fandom power. 

What are the takeaways that should inform your 2026 brand and marketing playbook? Discover them in our report

Discover how the SS26 season reshaped fashion with 15 major creative debuts that captured global attention. Our data-driven report, powered by X data, AI Grok insights, and Lefty analysis, reveals the digital conversations and key voices that defined the season’s most influential moments.

Fashion Weeks SS26 on X Wrap Up

The SS26 season was defined by transformation, with 15 major creative debutsacross top fashion houses capturing global attention. These moments sparked lively debates on X, where fashion enthusiasts, media, and fandoms amplified the season’s highlights.
SS26 proved that influence today is as digital as it is physical, with the most unforgettable moments shared, discussed, and celebrated in real time.
Leveraging X data, AI Grok insights, and a curated Lefty sample of 600 key amplifiers, our report delivers a data-driven look at the debuts that defined SS26 and the digital voices that propelled them worldwide.

Fashion Weeks on X Wrap Up

The Cannes film festival is more than glamour—it's a global stage where brands align with culture, cinema, and star power. In 2025, luxury houses like Lacoste, Chanel, and Saint Laurent took on creative roles in film production, while emerging markets and talents from APAC to LATAM reshaped influence. This report uses Lefty’s data to decode how brands made an impact—and what it means for the future of cultural marketing.

2025 Cannes Film Festival

In Q1 2025, influencer marketing in hospitality and airlines showed contrasting trends. Hotel EMV dropped 34% amid reduced mega influencer activity, while airlines saw a 28% boost through strategic, high-impact collaborations. TikTok gained share, driving travel discovery through immersive content. Culturally relevant and niche storytelling proved key to performance across both sectors.

Q1 2025 State of Influencer Marketing | Hospitality & Airlines

Industry Reports

The luxury hospitality and travel sector is forecast to grow to over $700bn in the next three years. This comes at a pertinent time in the consumer landscape, where a sense of experience is now valued more highly over possessions, and 'lifestyle' has become a linchpin in the marketing lexicon for luxury brands.

We've teamed up with our partner at The Independents, Kala Otto, to uncover the data behind the travel boom. The study shows that key hospitality accounts across Hotels, Airlines, Boats, and Trains have seen a significant uptick in the share of voice online, generating a staggering $799M EMV on Instagram in 2023. And this impact is set to grow.

This new mindset, paired with a boom in the sector's digitization, means brands across verticals are vying for a piece of hospitality's unwavering consumer allure and market buoyancy. Which partnerships resonated the most?

LeftyxKO_HospitalityReport_310724.pdf

The Trends of Luxury Hospitality : 
Global Markets
Travel
Luxury
Social Media

Hospitality: The Power of Partnerships

The luxury hospitality and travel market is booming, projected to exceed $700bn in the next three years. With 'experience' trumping possessions, brands scramble for a piece of this lucrative market.
As digital transformation accelerates, which partnerships are truly resonating?

The 2024 Olympics ignite global excitement, making it a prime time for brands to leverage the power of athlete partnerships. Lefty will help you maximize your ROI by monitoring your visibility generated by athletes, KOLs, and brand ambassadors online.


Lefty is already helping leading brands like Ralph Lauren, LVMH and Karla Otto track their Olympics sponsorships through customized reporting from our best-in-class insights team.

Learn more to get a strategy to boost your brand with expert insights.

Lefty_Paris2024OlympicsInsightsStrategicReports.pdf

Olympic 2024 Insights Service

How are Brands Tracking Their Sponsorships at the 2024 Olympics?
Download to learn more about how Lefty is helping leading brands like Ralph Lauren, LVMH, and Karla Otto track their Olympics sponsorships through customized reporting

More than films! #CannesFilmFestival is now a battleground for influencer partnerships & creative brand activations. Who's dominating the red carpet in #Cannes2024? 

Lefty_Report_Cannes2024.pdf

More than films! #CannesFilmFestival is now a battleground for influencer partnerships & creative brand activations.

77th annual Cannes Film Festival

Check out our latest insights on the Cannes Film Festival. Discover key trends and major brand activations in our concise report.

Salone del Mobile, the centerpiece of Milan Design Week, was the design world’s biggest annual event. In 2024, over 370k visitors attended, marking a 20% increase from last year. Using Lefty’s data, Karla Otto Insights has tracked key moments and profiles that disrupted the digital ecosystem of the event.

MILAN_DESIGN_WEEK_2024.pdf

Discover how Karla Otto Insights has tracked key moments and profiles that disrupted the digital ecosystem of Milan Design Week using Lefty's data.

Milan Design Week 2024

"Sephora utilizes the influencer marketing platform Lefty to orchestrate impactful global influencer marketing campaigns with several partners across the world, and various international markets.” 

Eva Veran, Digital Influence Project Manager, Sephora Collection

Download the full report, and see how Lefty helped Sephora Collection achieve +1013% ROI on TikTok with micro and macro influencers. 

Lefty_CaseStudy_SephoraCollection.pdf

Download Report and see how Lefty helped Sephora Collection achieve +1013% ROI on TikTok with micro and macro influencers.

Unveil the Success of Sephora Influencer Marketing

See how Lefty helped Sephora Collection achieve +1013% ROI on TikTok with micro and macro influencers.

Sephora: Influencer Marketing Case Study

In today’s fast-evolving digital landscape, TikTok has emerged as a powerhouse for beauty brand visibility, surpassing Instagram with a staggering 7x increase in impressions. Discover how you can leverage this trend to skyrocket your brand’s online impact.

Lefty_Report_Beauty.pdf

Unlock TikTok's Potential: How Beauty Brands Can Leverage 5x More Impressions Than Instagram

The Evolving Media Landscape of Beauty Brands

The Autumn/Winter 2024 season made over half a billion in earned media value. But what were the standout moments?

Dive into our report with Lefty and Karla Otto as we go beyond metrics to uncover the captivating tales behind the numbers.

Experience the journey through luxury brands' runway strategies, from spectacular show productions to online and offline amplification. Discover the rising K-Pop stars on the front row, media titles reinventing social approaches backstage, and models ushering in a new era with their distinctive personas.

LeftyxKO Fashion AW2024 Report.pdf

The Autumn/Winter 2024 season hit over half a billion in media value.

AW24 Fashion Week Roundup

The Autumn/Winter 2024 season hit over half a billion in media value. What were the most impactful moments?

2023: A Year of Cultural Transformation. From Louis Vuitton's redefinition as a 'cultural brand' to Versace's star-studded collaborations, the convergence of art, fashion, and celebrity has set new industry standards. This year, we witnessed the landscape evolve, as TikTok propels individuals to stardom and cultural impact surpasses K-Pop stars. Dive into the immersive world of Lefty and Karla Otto's Year in Data, where proprietary insights meet creative narratives. Discover the data-defined top 10 moments of 2023.

Lefty_Report_AYearinData (2)_compressed.pdf

2023: A Year Defined by Culture and Creativity. From Louis Vuitton's transformation into a 'cultural brand' to Versace's collaborations with Dua Lipa, the fashion industry embraced cross-industry creativity this year.

2023: A Year in Data

Women's Fashion Week SS24 was filled with cultural nods and inspiring collections. Generated an impressive $829M EMV across four cities, witnessing a remarkable +50% Increase.

From retro icons and nu nostalgia in Paris, to a surge in TikTok fashion commentators at Milan Fashion Week, or London becoming a hub for new talent & diversity in fashion, and to New York's passion for Gen Z's up-and-coming stars – Lefty and Karla Otto, alongside exclusive insights from TikTok, are here to unveil the pivotal trends and essential data you must discover this season. Delve into our latest report: SS24 Womenswear Roundup.