Salone del Mobile, the centerpiece of Milan Design Week, was the design world’s biggest annual event. In 2024, over 370k visitors attended, marking a 20% increase from last year. Using Lefty’s data, Karla Otto Insights has tracked key moments and profiles that disrupted the digital ecosystem of the event.
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In 2024, luxury and entertainment merged through bold storytelling, talent collaborations, and cross-category activations across cinema, music, and sports. Lefty and Karla Otto’s Year in Data report explores how these trends are shaping 2025 strategies with exclusive insights and data.
The luxury industry is in a state of slowdown: earnings amongst many leading brands in 2024 showcased a pattern of stagnation or deceleration, with leading conglomerates pointing to a myriad of lingering global macroeconomic and sociopolitical disruptors.
Discover how Lanvin expanded its social media presence by over 1000%, boosting influencer collaborations by 138% and achieving a 22.9% annual growth rate, leveraging Lefty's tools for effective campaign tracking and insights.
