Menswear SS24 Roundup

Men’s Fashion Week is back with a bang, growing an astonishing 79% from spring/summer 23, generating a total EMV of $219M.

Gone are the days when menswear took a backseat to women’s shows. Now, Men’s Fashion Week commands the same level of attention and visibility. Though, it’s not just the shows themselves that are causing a stir; the world of influence continues to play an increasingly important role. As seen at the Louis Vuitton show, excitement is building outside venues, with unprecedented crowds and fanfare, turning fashion week into a global phenomenon beyond just fashion lovers. Musicians and athletes generated hype this season and shaped fashion’s new entertainment-focused landscape. Through it all, Lefty uncovers emerging trends and predicts the future of the fashion world.

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Learn more about the influencer industry with Lefty reports

Jun 24, 2025

Tommy Hilfiger’s Road to Success

Discover how Tommy Hilfiger increased its global EMV by 134% through powerful influencer strategies in this compelling case study. With a focus on authenticity, cultural resonance, and long-term partnerships, Tommy Hilfiger leverages Lefty’s cutting-edge tools to deepen its impact across key markets—particularly in APAC. By aligning with iconic creators and executing standout campaigns like NYFW SS25 and Met Gala activations, the brand drives both visibility and engagement at scale.

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Roland Garros 2025: The Alcaraz Effect

Carlos Alcaraz’s second straight win at Roland-Garros cemented his status as a global icon. Fan comments highlighted the match’s intensity, mutual respect between Alcaraz and Sinner, strong emotional reactions, and Alcaraz’s rise to legend status. His Instagram following grew 41% in a year. Lefty’s analysis used AI to decode over 3,000 fan reactions. Download the full report to explore all the insights on how the match performed across social media.

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Jun 11, 2025

2025 Cannes Film Festival

The Cannes film festival is more than glamour—it's a global stage where brands align with culture, cinema, and star power. In 2025, luxury houses like Lacoste, Chanel, and Saint Laurent took on creative roles in film production, while emerging markets and talents from apac to latam reshaped influence. This report uses Lefty’s data to decode how brands made an impact—and what it means for the future of cultural marketing.

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