Discover unparalleled insights into the ever-evolving worlds of fashion, beauty, and lifestyle with our extensive range of industry reports.

The luxury industry is in a state of slowdown: earnings amongst many leading brands in 2024 showcased a pattern of stagnation or deceleration, with leading conglomerates pointing to a myriad of lingering global macroeconomic and sociopolitical disruptors.  

Amidst the caution, there are glimmers of hope and room for creative ignition. Many businesses have remained buoyant, and even seen growth, in face of adverse market conditions. But what’s the secret in maintaining – and accelerating – desirability with today’s ever captious consumer?  

For our premiere group-wide Whitepaper, the sixteen partners that make up The Independents come together to decipher what luxury must do to reset and reinvigorate for 2025 and beyond, backed by unique consumer data. 

We uncover the new drivers shaping luxury consumers’ behaviours, showcasing people are spending more selectively, placing greater value on enriching objects which demonstrate creative excellence, potential for persistence, and boast a rich history. They are discovering these through informed dialogues between people and brands and carefully study those who create via long-form content. The world of celebrity culture is shifting, prioritising micro influencers who have honed in on their niche expertise, and are multi-hyphenate makers that add to our creative discourse. This means people also expect more from the spaces in which they discover and engage with brands, placing greater value on experiences over and seeking an all-important emotional connection. And there’s more. 

↓ Download our whitepaper here and step into what awaits. 

The luxury industry is in a state of slowdown: earnings amongst many leading brands in 2024 showcased a pattern of stagnation or deceleration, with leading conglomerates pointing to a myriad of lingering global macroeconomic and sociopolitical disruptors.

Luxury's Great Reset

Discover how Lanvin amplified its social media visibility by 1000% in this insightful case study. Lanvin masterfully blends its rich heritage with modern strategies to excel in influencer marketing. Leveraging Lefty's advanced tools, Lanvin forges strategic partnerships and collaborations with influencers, effectively tracking and enhancing its marketing initiatives. With Lefty's comprehensive campaign tracking and benchmarking capabilities, Lanvin monitors KPI success, evaluates influencer impact, and analyzes competitor strategies, resulting in impressive collaboration growth rates within the industry. See how this approach sets a standard for brands seeking to elevate digital strategies, achieve sustained growth, and serve as a model for your own brand.

Building a Strong Influencer Community in the Digital Era

Lanvin’s Mastery of Strategic Campaigns

Lanvin: Mastering Influencer Marketing with Lefty’s Tools

How Lanvin Leverages Lefty for Influencer Marketing Success

Lefty_CaseStudy_Lanvin_compressed.pdf

Discover how Lanvin expanded its social media presence by over 1000%, boosting influencer collaborations by 138% and achieving a 22.9% annual growth rate, leveraging Lefty's tools for effective campaign tracking and insights.

Lanvin: Influencer Marketing Case Study

Fashion Month is thriving on social media, with SS25 Fashion Weeks seeing a 16% year-on-year growth, achieving a record $840 million in Earned Media Value (EMV). This season, the "less is more" approach emerged as a pivotal strategy for brands. While fewer profiles posted fashion week content, those who did saw increased engagement and visibility. This suggests that the content creators who contributed were more influential and relevant, resulting in a greater impact.

As a result, influence and celebrity continue to play a significant role, with the devoted fandoms of stars driving substantial media value around their idols' names. Storytelling emerged as a crucial element, both in the format of shows and in the talents brands partnered with—ranging from athletes who captivated audiences during the Olympics to cultural leaders shaping today's zeitgeist. And there's more to come.

Fashion and Internet Culture are Increasingly Intertwined

The Key Data Trends of SS25 Fashion Weeks

Chinese Social Networks' Interactions with SS25 Fashion Weeks

The Top Brands and Influencers by Visibility on Social Media

The Peripheral Effects of Fandoms and Cultural Protagonists

The Most Successful Brand Activations and Collaborations

How Non-Fashion Brands benefit from fashion week

Discover the Next: Emerging Talent, Trends, Markets

Karla OttoxLefty_SS25 Womenswear Roundup_Final_Online.pdf

Discover the impact of SS25 Fashion Weeks on the global luxury market with their "less is more" strategy. By streamlining fashion shows and forging strategic partnerships, these events revolutionized the industry. Explore how these trends are shaping the future of luxury fashion on and off the runway.

SS25 Fashion Week Roundup: Womenswear

Industry Reports

K-Pop stars have been a dominant force for several seasons during fashion weeks, scattered amongst the front row and walking the runway. More so, of the top 100 influencers attending Men's Fashion Week SS23, 13% were South Korean; however, that 13% generated almost 60% of the season's overall EMV, equating to over $62M. A key casting trend now and into the future, Karla Otto and Lefty join forces to understand what it is about K-Pop that makes it such a natural partner for fashion. And more importantly, for brands and retailers - how do you bottle that stardust?

Lefty_Report_ThePowerofKPop_210922.pdf

Karla Otto and Lefty join forces to analyze the rise of K-Pop in the fashion world and what's to come.

The Power of K-Pop

From viral moments to star-studded guest lists, Lefty and Karla Otto reveal the key data and insights from the S/S23 Womenswear season.

634fc872569fa41746e5a4b7_Lefty_Report_FW_SS23_W_Roundup2.pdf

Key brand and influencer metrics from Women's SS23.

Women's SS 23 Roundup Report

The ultimate finale of the fanfare that is fashion season, Paris plays host to the world’s leading luxury labels, attracting not only key names in the industry but A-list stars and influencers alike. With Covid restrictions lifted from many international visitors, SS23 was and felt bigger than ever, culminating in a total EMV of $284M.
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Karla Otto and Lefty reveal the data, insights, and influencers that impacted #SS23 Paris Fashion Week.

PFWWomenswearSS23.pdf

The ultimate finale of the fanfare that is fashion season, Paris played host to the world’s leading luxury labels.

PFW Womenswear SS23

After a subdued few seasons due to Covid-19, Milan Fashion Week reinforced the importance of the experience of fashion. The city came alive, with designers going bigger and bolder with production, parties, and performativity than ever before.

In an increasingly crowded fashion landscape, Milan designers are pulling out all the stops to stand out. A-List FROWS, celebrity collaborations, sex appeal, spectacular sets, and the return of the supermodel conjured up an almighty $117 million in earned media value (EMV). TikTok stars became a more integral part of the parcel — both on and alongside the runway — while K-Stars flocked to the frow after an absence in London.

Lefty and Karla Otto reveal the data, insights, and influencers that made an impact at SS23 Milan Fashion Week.

MFWWomenswearSS23.pdf

Milan Fashion Week SS23 Reinforced the Importance of the Experience of Fashion

MFW Womenswear SS23

Following the passing of Her Majesty Queen Elizabeth II, London Fashion Week was plunged into a somber mood. SS23 was due to be rife with buzz, but following the announcement, marquee names from Burberry to guest designer Raf Simons announced they would postpone their shows as a mark of respect. The British Fashion Council advised other designers to cancel parties and reschedule shows that fell on the day of the Queen’s funeral. 

As a result, LFW was back-to-back, filled with outings from young designers and a handful of city-wide comebacks. 

Through it all, Karla Otto and Lefty team up to reveal the data, insights, and key influencers that impacted this season’s edition of London Fashion Week.

633453d62b759560f5fe4bd2_Lefty_Report_FashionWeek_SS23_Women_London.pdf

In a Fashion Week like no other; London still delivered. Karla Otto and Lefty team up to reveal the data, insights, and key influencers that impacted this season’s edition of London Fashion Week.

LFW Womenswear SS23

It’s official: New York Fashion Week is back with vengeance. While Covid restrictions have impacted past seasons, the city came alive this September with homegrown comebacks, international one-offs, and a star-studded guest list.

New York had good reason to celebrate; 2022 marks the 60th anniversary of the CFDA, while Vogue celebrated its 130th birthday with a spectacular Vogue World show down that took over lower Manhattan with a full-scale street show and fair, produced by Bureau Betak. The event created a total of $3.1M EMV.

Although it wasn’t just physical activations that won attention this season; NYFW took the plunge into the Meta-verse, with brands such as Tommy Hilfiger (produced by Bureau Betak) PUMA, Kim Shui, Jonathan Simkhai, and the Blonds experimenting with metaverse streaming and NFTs to drive buzz amongst younger consumers and an international, digital fanbase.

Karla Otto and Lefty team up to reveal the data, insights, and key influencers that made an impact at this season’s edition of NYFW.

NYFWWomenswearSS23.pdf

New York Fashion Week is back with a vengeance, alive with parties, protest, and digital-first thinking.

NYFW Womenswear SS23

Men's Fashion Week resumed business as usual this season post-COVID-19 cancellations. Although smaller than the Women's Edition, it remains a big draw for industry professionals and celebrities, setting the stage for runway trends before September.


Paris maintained its status as the world's fashion capital this menswear season, generating 65% of the total EMV among Men's Fashion Weeks. Its influxes of heritage brands and socially savvy young designers who have mastered 360 event marketing captured the zeitgeist of social media. 


Meanwhile, Milan remains firmly on the menu for its classics, with Prada, Gucci, and Fendi impacting significantly. 


London's appeal remains on young designers; less influential attendees mixed with designers shifting their shows to more prominent cities deemed the event almost missable for S/S23 had it not been for keen press interest. As a result, the small-scale event garnered just 0.3% of Fashion Month's overall media value. 


Throughout this report, Lefty teams up with Karla Otto, combining data intelligence with industry know-how, for a report that uncovers the data behind the scale and statistics of Men's Fashion Week. ‍

MenswearRoundUpSS23.pdf

Men's Fashion Week resumed business as usual this season post-COVID-19 cancellations.

Men’s Fashion Week SS 23: A look back at key trends & insights

The final stop on the menswear circuit, Paris Fashion Week, plays host to some of the world's leading names in luxury. It draws in a sea of industry professionals and swarms of fashion fans desperate to catch a glimpse of the personalities attending the shows.

S/S23 was all about the spectacle. Extravagant sets included Louis Vuitton's giant race track, Dior's quaint countryside cottage, and a live rodeo at Casablanca. King of the destination show, Jacquemus transported guests to the scenic salt mountains of Arles. At the same time, AMI captured the essence of Parisian style with a show that overlooked the rooftops of Paris from Sacré-Cœur.

Lefty analyses the impact and influence across this season's shows.

PFWMenswearSS23.pdf

The final stop on the menswear circuit, Paris Fashion Week, plays host to some of the world's leading names in luxury.

Paris Fashion Week SS23 Menswear

The Spring 2023 menswear schedule was the playground for some of the world’s leading luxury names. With dramatic sets and daring collections, brands orchestrated spectacles on and off the runway.

There was good reason to go big. With extended lockdowns in China leaving stores and distribution facilities closed from March to May, many fashion houses reported falling sales and slashed expectations for their business this year. But rather than just turning to global markets for growth, companies are resisting the headwinds and pressing ahead, aware that China is still on track to become the world’s largest luxury market by 2025.

Through it all, Lefty unpacks the meaning of the data, identifying the major trends emerging from fashion weeks and their impact in China.

MenswearRoundUpSS23(China).pdf

The Spring 2023 menswear schedule featured dramatic sets and daring collections captivating Chinese audiences.