The luxury industry is in a state of slowdown: earnings amongst many leading brands in 2024 showcased a pattern of stagnation or deceleration, with leading conglomerates pointing to a myriad of lingering global macroeconomic and sociopolitical disruptors.  

Amidst the caution, there are glimmers of hope and room for creative ignition. Many businesses have remained buoyant, and even seen growth, in face of adverse market conditions. But what’s the secret in maintaining – and accelerating – desirability with today’s ever captious consumer?  

For our premiere group-wide Whitepaper, the sixteen partners that make up The Independents come together to decipher what luxury must do to reset and reinvigorate for 2025 and beyond, backed by unique consumer data. 

We uncover the new drivers shaping luxury consumers’ behaviours, showcasing people are spending more selectively, placing greater value on enriching objects which demonstrate creative excellence, potential for persistence, and boast a rich history. They are discovering these through informed dialogues between people and brands and carefully study those who create via long-form content. The world of celebrity culture is shifting, prioritising micro influencers who have honed in on their niche expertise, and are multi-hyphenate makers that add to our creative discourse. This means people also expect more from the spaces in which they discover and engage with brands, placing greater value on experiences over and seeking an all-important emotional connection. And there’s more. 

↓ Download our whitepaper here and step into what awaits. 

The luxury industry is in a state of slowdown: earnings amongst many leading brands in 2024 showcased a pattern of stagnation or deceleration, with leading conglomerates pointing to a myriad of lingering global macroeconomic and sociopolitical disruptors.

Luxury's Great Reset

Discover how Lanvin amplified its social media visibility by 1000% in this insightful case study. Lanvin masterfully blends its rich heritage with modern strategies to excel in influencer marketing. Leveraging Lefty's advanced tools, Lanvin forges strategic partnerships and collaborations with influencers, effectively tracking and enhancing its marketing initiatives. With Lefty's comprehensive campaign tracking and benchmarking capabilities, Lanvin monitors KPI success, evaluates influencer impact, and analyzes competitor strategies, resulting in impressive collaboration growth rates within the industry. See how this approach sets a standard for brands seeking to elevate digital strategies, achieve sustained growth, and serve as a model for your own brand.

Building a Strong Influencer Community in the Digital Era

Lanvin’s Mastery of Strategic Campaigns

Lanvin: Mastering Influencer Marketing with Lefty’s Tools

How Lanvin Leverages Lefty for Influencer Marketing Success

Lefty_CaseStudy_Lanvin_compressed.pdf

Discover how Lanvin expanded its social media presence by over 1000%, boosting influencer collaborations by 138% and achieving a 22.9% annual growth rate, leveraging Lefty's tools for effective campaign tracking and insights.

Lanvin: Influencer Marketing Case Study

Fashion Month is thriving on social media, with SS25 Fashion Weeks seeing a 16% year-on-year growth, achieving a record $840 million in Earned Media Value (EMV). This season, the "less is more" approach emerged as a pivotal strategy for brands. While fewer profiles posted fashion week content, those who did saw increased engagement and visibility. This suggests that the content creators who contributed were more influential and relevant, resulting in a greater impact.

As a result, influence and celebrity continue to play a significant role, with the devoted fandoms of stars driving substantial media value around their idols' names. Storytelling emerged as a crucial element, both in the format of shows and in the talents brands partnered with—ranging from athletes who captivated audiences during the Olympics to cultural leaders shaping today's zeitgeist. And there's more to come.

Fashion and Internet Culture are Increasingly Intertwined

The Key Data Trends of SS25 Fashion Weeks

Chinese Social Networks' Interactions with SS25 Fashion Weeks

The Top Brands and Influencers by Visibility on Social Media

The Peripheral Effects of Fandoms and Cultural Protagonists

The Most Successful Brand Activations and Collaborations

How Non-Fashion Brands benefit from fashion week

Discover the Next: Emerging Talent, Trends, Markets

Karla OttoxLefty_SS25 Womenswear Roundup_Final_Online.pdf

Discover the impact of SS25 Fashion Weeks on the global luxury market with their "less is more" strategy. By streamlining fashion shows and forging strategic partnerships, these events revolutionized the industry. Explore how these trends are shaping the future of luxury fashion on and off the runway.

SS25 Fashion Week Roundup: Womenswear

This season's Haute Couture shows saw a significant increase in Earned Media Value, rivaling Ready To Wear seasons and reflecting the increased consumption of fashion content worldwide.

This influx of visibility has provided an avenue for lesser-known designers, such as Robert Wun, Miss Sohee, and Gaurav Gupta, to venture into the luxury fashion industry and cater to an uber-rich market segment. Offerings from established brands have held their own, too; Jean-Paul Gaultier invited Haider Ackermann as a guest designer, generating $6.19M EMV, while Viktor & Rolf's illusionary gowns brought in $5.67M, and Mugler created waves with its star-studded runway show ($3.40M). Schiaparelli added a touch of enchantment with its faux animal head creations.

Through it all, Lefty x Karla Otto unpicks the meaning of the data, identifying new trends emerging from the fashion world now to determine the next.