Discover how Lanvin amplified its social media visibility by 1000% in this insightful case study. Lanvin masterfully blends its rich heritage with modern strategies to excel in influencer marketing. Leveraging Lefty's advanced tools, Lanvin forges strategic partnerships and collaborations with influencers, effectively tracking and enhancing its marketing initiatives. With Lefty's comprehensive campaign tracking and benchmarking capabilities, Lanvin monitors KPI success, evaluates influencer impact, and analyzes competitor strategies, resulting in impressive collaboration growth rates within the industry. See how this approach sets a standard for brands seeking to elevate digital strategies, achieve sustained growth, and serve as a model for your own brand.

Building a Strong Influencer Community in the Digital Era

Lanvin’s Mastery of Strategic Campaigns

Lanvin: Mastering Influencer Marketing with Lefty’s Tools

How Lanvin Leverages Lefty for Influencer Marketing Success

Lefty_CaseStudy_Lanvin_compressed.pdf

Discover how Lanvin expanded its social media presence by over 1000%, boosting influencer collaborations by 138% and achieving a 22.9% annual growth rate, leveraging Lefty's tools for effective campaign tracking and insights.

Lanvin: Influencer Marketing Case Study

Fashion Month is thriving on social media, with SS25 Fashion Weeks seeing a 16% year-on-year growth, achieving a record $840 million in Earned Media Value (EMV). This season, the "less is more" approach emerged as a pivotal strategy for brands. While fewer profiles posted fashion week content, those who did saw increased engagement and visibility. This suggests that the content creators who contributed were more influential and relevant, resulting in a greater impact.

As a result, influence and celebrity continue to play a significant role, with the devoted fandoms of stars driving substantial media value around their idols' names. Storytelling emerged as a crucial element, both in the format of shows and in the talents brands partnered with—ranging from athletes who captivated audiences during the Olympics to cultural leaders shaping today's zeitgeist. And there's more to come.

Fashion and Internet Culture are Increasingly Intertwined

The Key Data Trends of SS25 Fashion Weeks

Chinese Social Networks' Interactions with SS25 Fashion Weeks

The Top Brands and Influencers by Visibility on Social Media

The Peripheral Effects of Fandoms and Cultural Protagonists

The Most Successful Brand Activations and Collaborations

How Non-Fashion Brands benefit from fashion week

Discover the Next: Emerging Talent, Trends, Markets

Karla OttoxLefty_SS25 Womenswear Roundup_Final_Online.pdf

Discover the impact of SS25 Fashion Weeks on the global luxury market with their "less is more" strategy. By streamlining fashion shows and forging strategic partnerships, these events revolutionized the industry. Explore how these trends are shaping the future of luxury fashion on and off the runway.

SS25 Fashion Week Roundup: Womenswear

Explore Lefty's comprehensive report on the 2024 Paris Olympic Games! Discover how athletes drove brand success through strategic partnerships at this global event. We cover everything from the iconic opening and closing ceremonies to viral Olympic moments. Dive into brand visibility across key industries like fashion, sports, and technology. Learn which sports, including gymnastics and swimming, excelled in sponsorships. Meet the athletes who achieved the most growth on social media, with insights from Europe, North America, and the APAC region. 

This report provides an in-depth analysis of brand visibility during the 2024 Paris Olympics via their collaboration with athletes and celebrities on 4 social networks:

Note that Lefty’s analysis excludes visibility through print media, television, and other channels than the mentioned social media networks.

Lefty also collected extra insights on Paralympics and Chinese athletes that are not in this report. Contact us to learn more about these exclusive insights.

Lefty_Report_2024Olympics_19092024 (2).pdf

Explore our comprehensive report on the 2024 Paris Olympic Games! Discover how athletes drove brand success through strategic partnerships at this global event. We cover everything from the iconic opening and closing ceremonies to viral Olympic moments. Dive into brand visibility across key industries like fashion, sports, and technology. Learn which sports, including gymnastics and swimming, excelled in sponsorships. Meet the athletes who achieved the most growth on social media, with insights from Europe, North America, and the APAC region.

2024 Paris Summer Olympics: How Athletes Fueled Brand Success

This season's Haute Couture shows saw a significant increase in Earned Media Value, rivaling Ready To Wear seasons and reflecting the increased consumption of fashion content worldwide.

This influx of visibility has provided an avenue for lesser-known designers, such as Robert Wun, Miss Sohee, and Gaurav Gupta, to venture into the luxury fashion industry and cater to an uber-rich market segment. Offerings from established brands have held their own, too; Jean-Paul Gaultier invited Haider Ackermann as a guest designer, generating $6.19M EMV, while Viktor & Rolf's illusionary gowns brought in $5.67M, and Mugler created waves with its star-studded runway show ($3.40M). Schiaparelli added a touch of enchantment with its faux animal head creations.

Through it all, Lefty x Karla Otto unpicks the meaning of the data, identifying new trends emerging from the fashion world now to determine the next.