Login
Request a demo

Jewellery in the Digital Era

The jewellery sector has experienced a rapid shift towards digitisation due to the pandemic's impact on in-person shopping, which previously accounted for up to 30% of the market's spending. As a result, brands have had to adjust their digital marketing and sales strategies by increasing their use of influencer marketing and celebrity endorsements to keep sales and brand relevance afloat.

In response, consumers have embraced and encouraged jewellery's digitaisation, with the brands that adapted the quickest seeing a spike in sales. Furthermore, a robust online presence translates to a powerful source of sales revenue. Predictions point out that digital jewelry sales will grow by 18-21% by 2025, making it a highly lucrative expansion opportunity for jewellery brands to enter the digital realm.

In "Jewellery in the Digital Era," Lefty and Karla Otto team up to uncover the top-performing brands in the sector and unpick what's working across the digital ecosystem now; to determine the next.

First name *
Last name *
Company email *
Company name *
Country *
a silhouette of a woman wearing a hat and earrings.

Schedule a personalized demo

Tell us a few things about yourself, and we’ll show you a lot more about us.

Request a demo

Learn more about the influencer industry with Lefty reports

Different sports courts shown in one image.

Sep 14, 2023

The Influence of Sports

Sport is undeniably at the height of the cultural zeitgeist. This summer’s events, from Wimbledon to the Women’s World Cup, have shattered viewership records, consequently boosting Sports EMV (Earned Media Value) by an average of 35% YoY.

an illustration of a runway show and up-close model.

Jul 26, 2023

Haute Couture AW23/24

The AW23/24 Haute Couture Week in Paris showcased top brands, an increase in influencer presence and social media activity, generating an impressive $85.9 million worth of visibility.

a poster with silhouettes of people walking with luggage.

Jul 7, 2023

Menswear SS24 Roundup

Men’s Fashion Week is back with a bang, growing an astonishing 79% from spring/summer 23, generating a total EMV of $219M. Gone are the days when menswear took a backseat to women’s shows. Now, Men’s Fashion Week commands the same level of attention and visibility. Though, it’s not just the shows themselves that are causing a stir; the world of influence continues to play an increasingly important role.