Roundup Men's Fashion Week AW23

Menswear Fashion Week is back with a bang, growing an astonishing 41% seasonally, generating a total EMV of $151M.

Whereas Menswear used to be ‘the more lowkey’ sibling to the Women’s shows, the tides are turning, or at least be coming more equal. ‘Equal’ is a keyword to the season.The culture between Men’s and Women’s categories is ever-shifting in line with society’s attitudes around gender at large.

However, it’s not just the shows that generate hype. The world of influence has never been more prevalent. More so than ever, looking at who a brand invites to the show is like taking a deep dive into their business plan.

Through it all, Lefty x Karla Otto unpacks the meaning of the data, identifying new trends emerging from the fashion world now to determine the next.

First name *
Last name *
Company email *
Company name *
Phone number
a man in a yellow jacket and a man in a suit.

Schedule a personalized demo

Tell us a few things about yourself, and we’ll show you a lot more about us.

Request a demo

Learn more about the influencer industry with Lefty reports

SS26

SS26 Womenswear Roundup

From viral livestreams to cinematic storytelling, SS26 set a new benchmark for fashion communications. With a record-breaking $881.2M in Earned Media Value (+5% YoY), driven by more content (+23%), creators (+22%), and engagement (+6%), the season proved Fashion Month’s growing social power. As audiences expand beyond the runway, brands stood out through bold, entertaining storytelling — from interactive activations to pop-culture collaborations. To unpack the trends behind this impact, our Insights teams at Karla Otto, Lefty, and CTZAR — part of The Independents — decode the data shaping fashion and influencer marketing.

Lefty Wimbledon

Wimbledon 2025: Influencer Strategies & Brand Lessons

Wimbledon 2025's massive 4.7 billion Instagram impressions prove that modern sports marketing thrives on digital channels. Lefty's analysis of 13 sponsor brands reveals the strategies behind this success, focusing on how relevance, exclusivity, and immersive storytelling can help brands stand out in a powerful digital landscape.

Tommy Hilfiger’s Road to Success

Tommy Hilfiger’s Road to Success

Discover how Tommy Hilfiger increased its global EMV by 134% through powerful influencer strategies in this compelling case study. With a focus on authenticity, cultural resonance, and long-term partnerships, Tommy Hilfiger leverages Lefty’s cutting-edge tools to deepen its impact across key markets—particularly in APAC. By aligning with iconic creators and executing standout campaigns like NYFW SS25 and Met Gala activations, the brand drives both visibility and engagement at scale.