The jewellery sector has experienced a rapid shift towards digitisation due to the pandemic's impact on in-person shopping, which previously accounted for up to 30% of the market's spending. As a result, brands have had to adjust their digital marketing and sales strategies by increasing their use of influencer marketing and celebrity endorsements to keep sales and brand relevance afloat.

In response, consumers have embraced and encouraged jewellery's digitaisation, with the brands that adapted the quickest seeing a spike in sales. Furthermore, a robust online presence translates to a powerful source of sales revenue. Predictions point out that digital jewelry sales will grow by 18-21% by 2025, making it a highly lucrative expansion opportunity for jewellery brands to enter the digital realm.

In "Jewellery in the Digital Era," Lefty and Karla Otto team up to uncover the top-performing brands in the sector and unpick what's working across the digital ecosystem now; to determine the next.

Lefty_Report_FineJewellery.pdf

Jewellery didn't lose its shine throughout the pandemic and is forecast for further growth as brands lean into modernised marketing strategies for a digital era. In a study of High and Fine categories, discover which brands are leading the way, alongside market insights from Karla Otto x Lefty.

Jewellery in the Digital Era

Women's Fashion Week AW23 was filled with cultural nods, inspiring collections, and generated an EMV of $419M across four cities.

From K-Pop and Thai Drama in Paris, to China’s trendsetting KOLs at Milan Fashion Week, or London becoming a hub for new talent & diversity in fashion, and to New York’s passion for an “It-Girl” – Lefty x Karla Otto unpack the key insights you need to know from this season in Roundup Women's Fashion Week AW23.

Lefty_Report_FW_AW23_Womens_RoundUp_210323_compressed.pdf

Get the inside scoop on AW23 with a comprehensive summary of all the key data and moments across four cities.

Roundup Women's Fashion Week AW23

This season's Haute Couture shows saw a significant increase in Earned Media Value, rivaling Ready To Wear seasons and reflecting the increased consumption of fashion content worldwide.

This influx of visibility has provided an avenue for lesser-known designers, such as Robert Wun, Miss Sohee, and Gaurav Gupta, to venture into the luxury fashion industry and cater to an uber-rich market segment. Offerings from established brands have held their own, too; Jean-Paul Gaultier invited Haider Ackermann as a guest designer, generating $6.19M EMV, while Viktor & Rolf's illusionary gowns brought in $5.67M, and Mugler created waves with its star-studded runway show ($3.40M). Schiaparelli added a touch of enchantment with its faux animal head creations.

Through it all, Lefty x Karla Otto unpicks the meaning of the data, identifying new trends emerging from the fashion world now to determine the next.

HauteCoutureSS23.pdf

This season's Haute Couture shows saw a significant increase in Earned Media Value, rivaling Ready To Wear seasons.

Haute Couture SS23

The fashion capital didn't fail to thrill, with 81 events, all of which were physical. A return to full force saw the city generate $98M in EMV, up 32% from SS23. 

'Thrill,' it seems, was the phrase du jour; fashion week has become the ultimate content machine, and there were times when the spectacle overshadowed the sartorial. A-list casting and FROWS plucked from the belly of pop culture have translated into mass hysteria both outside the shows and on our screens. 

Through it all, some spectacular clothes; and Milan's more minimal movement translated through to Paris with tailoring amid glimmers of elegance, grandeur, surrealism, and some serious shoulder play. Meanwhile, the lines between men's and women's continue to blur alongside society's shifting views around gender. Co-ed shows have never been more abundant, while dresses, skirts, and romantic detailing no longer remain solely on the women's floor. 

Alas, is this the end of streetwear as we know it? Sneaker sales are reportedly on a downfall, while both Milan and Paris designers made a case for a smarter affair. Amid the hype, is the hypebeast dead?

Lefty & Karla Otto define the key moments, data, and trends you need to know from Paris Menswear.