Discover unparalleled insights into the ever-evolving worlds of fashion, beauty, and lifestyle with our extensive range of industry reports.

In Q1 2025, influencer marketing in hospitality and airlines showed contrasting trends. Hotel EMV dropped 34% amid reduced mega influencer activity, while airlines saw a 28% boost through strategic, high-impact collaborations. TikTok gained share, driving travel discovery through immersive content. Culturally relevant and niche storytelling proved key to performance across both sectors.

Lefty_Report_2025Q1_HA_15052025_compressed-2.pdf

Q1 2025 Influencer Marketing Report: Key trends, metrics, and strategies in Hospitality & Airlines.

Q1 2025 State of Influencer Marketing | Hospitality & Airlines

Influencer marketing in the Hospitality and Airlines industries continues to evolve, bringing both new opportunities and challenges. Our Q1 2025 report delivers an in-depth look at the latest trends and performance insights.

The influencer marketing landscape continues its dynamic evolution, presenting both exciting opportunities and nuanced challenges for brands across diverse sectors. 

Our quarterly report, "Q1 2025 State of Influencer Marketing," offers a comprehensive analysis of the key trends, performance metrics, and emerging strategies that defined the first quarter of 2025. 

Focusing on the vibrant verticals of K-beauty, Clean Beauty, and Supplements, this report provides valuable insights into how influencer collaborations are shaping consumer engagement, driving brand awareness, and impacting purchasing decisions within these distinct industries.

Lefty_Report_2025Q1_BW_300425.pdf

Q1 2025 Influencer Marketing Report: Key trends, metrics, and strategies in K-beauty, Clean Beauty, & Supplements.

Q1 2025 State of Influencer Marketing | Beauty & Wellness

The evolving influencer marketing landscape in K-Beauty, Clean Beauty, and Supplements presents both opportunities and challenges. Our Q1 2025 report offers a comprehensive analysis of key trends and performance.

As the 2025 ski season wraps up, brands are itching to know which names dominated the social media slopes. This document dives into the EMV rankings, using trustworthy Lefty data to track the buzz on the mountain from January 1st to March 1st 2025.

From sleek ski gear to top-tier tech, social media creators were all about showing off their favorite looks and gadgets for hitting the slopes. So, here's the scoop on how 17 selected brands stacked up this season.

Lefty_Report_SkiSeason2025.pdf

As the 2025 ski season wraps up, brands are itching to know which names dominated the social media slopes. This document dives into the EMV rankings, using trustworthy Lefty data to track the buzz on the mountain.

Tracking EMV on the Slopes

The influencer marketing landscape in K-Beauty and clean beauty continues its dynamic evolution, presenting both exciting opportunities and nuanced challenges for brands across diverse sectors. Lefty’s Q1 2025 Influencer Marketing Insights combines crucial data to reveal the key strategies that defined the quarter, offering trends to guide brand influencer marketing into the future.

Industry Reports

Explore our in-depth report on the NFL 2023/2024 season on Instagram. Discover key insights, including:

The most successful teams on social media.

The leading influencers and celebrities engaging with the NFL.

The unexpected new profiles who broke into the top 10 influencer rankings.

Gain valuable knowledge about the NFL's presence on social media to prepare for partnerships in the upcoming season.

Lefty_OutboundReport_NFL 18.30.32.pdf

Lefty's analysis of the 2023/2024 NFL season to uncover which teams are dominating the social media conversation and which influencer accounts are mentioning them the most.

The Leading Teams and Influencers of the 2023/2024 NFL Season

The Top Teams and Influencers of the 2023/2024 NFL Season

The luxury hospitality and travel sector is forecast to grow to over $700bn in the next three years. This comes at a pertinent time in the consumer landscape, where a sense of experience is now valued more highly over possessions, and 'lifestyle' has become a linchpin in the marketing lexicon for luxury brands.

We've teamed up with our partner at The Independents, Kala Otto, to uncover the data behind the travel boom. The study shows that key hospitality accounts across Hotels, Airlines, Boats, and Trains have seen a significant uptick in the share of voice online, generating a staggering $799M EMV on Instagram in 2023. And this impact is set to grow.

This new mindset, paired with a boom in the sector's digitization, means brands across verticals are vying for a piece of hospitality's unwavering consumer allure and market buoyancy. Which partnerships resonated the most?

LeftyxKO_HospitalityReport_310724.pdf

The Trends of Luxury Hospitality : 
Global Markets
Travel
Luxury
Social Media

Hospitality: The Power of Partnerships

The luxury hospitality and travel market is booming, projected to exceed $700bn in the next three years. With 'experience' trumping possessions, brands scramble for a piece of this lucrative market.
As digital transformation accelerates, which partnerships are truly resonating?

The 2024 Olympics ignite global excitement, making it a prime time for brands to leverage the power of athlete partnerships. Lefty will help you maximize your ROI by monitoring your visibility generated by athletes, KOLs, and brand ambassadors online.


Lefty is already helping leading brands like Ralph Lauren, LVMH and Karla Otto track their Olympics sponsorships through customized reporting from our best-in-class insights team.

Learn more to get a strategy to boost your brand with expert insights.

Lefty_Paris2024OlympicsInsightsStrategicReports.pdf

Olympic 2024 Insights Service

How are Brands Tracking Their Sponsorships at the 2024 Olympics?
Download to learn more about how Lefty is helping leading brands like Ralph Lauren, LVMH, and Karla Otto track their Olympics sponsorships through customized reporting

More than films! #CannesFilmFestival is now a battleground for influencer partnerships & creative brand activations. Who's dominating the red carpet in #Cannes2024? 

Lefty_Report_Cannes2024.pdf

More than films! #CannesFilmFestival is now a battleground for influencer partnerships & creative brand activations.

77th annual Cannes Film Festival

Check out our latest insights on the Cannes Film Festival. Discover key trends and major brand activations in our concise report.

Salone del Mobile, the centerpiece of Milan Design Week, was the design world’s biggest annual event. In 2024, over 370k visitors attended, marking a 20% increase from last year. Using Lefty’s data, Karla Otto Insights has tracked key moments and profiles that disrupted the digital ecosystem of the event.

MILAN_DESIGN_WEEK_2024.pdf

Discover how Karla Otto Insights has tracked key moments and profiles that disrupted the digital ecosystem of Milan Design Week using Lefty's data.

Milan Design Week 2024

"Sephora utilizes the influencer marketing platform Lefty to orchestrate impactful global influencer marketing campaigns with several partners across the world, and various international markets.” 

Eva Veran, Digital Influence Project Manager, Sephora Collection

Download the full report, and see how Lefty helped Sephora Collection achieve +1013% ROI on TikTok with micro and macro influencers. 

Lefty_CaseStudy_SephoraCollection.pdf

Download Report and see how Lefty helped Sephora Collection achieve +1013% ROI on TikTok with micro and macro influencers.

Unveil the Success of Sephora Influencer Marketing

See how Lefty helped Sephora Collection achieve +1013% ROI on TikTok with micro and macro influencers.

Sephora: Influencer Marketing Case Study

In today’s fast-evolving digital landscape, TikTok has emerged as a powerhouse for beauty brand visibility, surpassing Instagram with a staggering 7x increase in impressions. Discover how you can leverage this trend to skyrocket your brand’s online impact.

Lefty_Report_Beauty.pdf

Unlock TikTok's Potential: How Beauty Brands Can Leverage 5x More Impressions Than Instagram

The Evolving Media Landscape of Beauty Brands

The Autumn/Winter 2024 season made over half a billion in earned media value. But what were the standout moments?

Dive into our report with Lefty and Karla Otto as we go beyond metrics to uncover the captivating tales behind the numbers.

Experience the journey through luxury brands' runway strategies, from spectacular show productions to online and offline amplification. Discover the rising K-Pop stars on the front row, media titles reinventing social approaches backstage, and models ushering in a new era with their distinctive personas.

LeftyxKO Fashion AW2024 Report.pdf

The Autumn/Winter 2024 season hit over half a billion in media value.

AW24 Fashion Week Roundup

The Autumn/Winter 2024 season hit over half a billion in media value. What were the most impactful moments?

2023: A Year of Cultural Transformation. From Louis Vuitton's redefinition as a 'cultural brand' to Versace's star-studded collaborations, the convergence of art, fashion, and celebrity has set new industry standards. This year, we witnessed the landscape evolve, as TikTok propels individuals to stardom and cultural impact surpasses K-Pop stars. Dive into the immersive world of Lefty and Karla Otto's Year in Data, where proprietary insights meet creative narratives. Discover the data-defined top 10 moments of 2023.

Lefty_Report_AYearinData (2)_compressed.pdf

2023: A Year Defined by Culture and Creativity. From Louis Vuitton's transformation into a 'cultural brand' to Versace's collaborations with Dua Lipa, the fashion industry embraced cross-industry creativity this year.