Sport is undeniably at the height of the cultural zeitgeist. This summer’s events, from Wimbledon to the Women’s World Cup, have shattered viewership records, consequently boosting Sports EMV (Earned Media Value) by an average of 35% YoY.
The AW23/24 Haute Couture Week in Paris showcased top brands, an increase in influencer presence and social media activity, generating an impressive $85.9 million worth of visibility.
Men’s Fashion Week is back with a bang, growing an astonishing 79% from spring/summer 23, generating a total EMV of $219M. Gone are the days when menswear took a backseat to women’s shows. Now, Men’s Fashion Week commands the same level of attention and visibility. Though, it’s not just the shows themselves that are causing a stir; the world of influence continues to play an increasingly important role.
Cannes has evolved into a global hub for luxury brands, attracting high-end jewelry and fashion brands like official festival partners Chopard, Bulgari, Chanel, Dior, and many more. While the focus remains on the films themselves, there’s no denying that brand activations, dinners, and galas have become just as significant. The perfect blend of film, VIPs, and luxury brands creates a jewel of a combination that generates considerable online visibility and millions in Earned Media Value (EMV). From top brands across fashion, jewelry, beauty, and cars to the latest trends or continued hot wave of Kpop – Lefty unpacks the key insights you need to know from this season in this report.
Jewellery didn't lose its shine throughout the pandemic and is forecast for further growth as brands lean into modernised marketing strategies for a digital era. In a study of High and Fine categories, discover which brands are leading the way, alongside market insights from Karla Otto x Lefty.
Get the inside scoop on AW23 with a comprehensive summary of all the key data and moments across four cities.
This season's Haute Couture shows saw a significant increase in Earned Media Value, rivaling Ready To Wear seasons.
Menswear Fashion Week is back with a bang, growing an astonishing 41% seasonally, generating a total EMV of $151M.
The fashion capital didn't fail to thrill, with 81 events. A return to full force saw the city generate $98M in EMV, up 32% from SS23.
