Discover unparalleled insights into the ever-evolving worlds of fashion, beauty, and lifestyle with our extensive range of industry reports.

If 2023 was all about culture, 2024 was the year luxury and entertainment collided in bold, immersive ways.

Brands went big, creating entire universes through storytelling, talent partnerships, and cross-category activations spanning cinema, music, and sports.

Curious how this shaped strategies moving into 2025? Lefty and Karla Otto’s Year in Data report breaks it all down with exclusive insights and data.

Influencer of the Year + Top Influencers in Fashion, Beauty & Sportswear

Ready to dive into the trends shaping tomorrow?

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In 2024, luxury and entertainment merged through bold storytelling, talent collaborations, and cross-category activations across cinema, music, and sports. Lefty and Karla Otto’s Year in Data report explores how these trends are shaping 2025 strategies with exclusive insights and data.

A Year in Data 2024

The luxury industry is in a state of slowdown: earnings amongst many leading brands in 2024 showcased a pattern of stagnation or deceleration, with leading conglomerates pointing to a myriad of lingering global macroeconomic and sociopolitical disruptors.  

Amidst the caution, there are glimmers of hope and room for creative ignition. Many businesses have remained buoyant, and even seen growth, in face of adverse market conditions. But what’s the secret in maintaining – and accelerating – desirability with today’s ever captious consumer?  

For our premiere group-wide Whitepaper, the sixteen partners that make up The Independents come together to decipher what luxury must do to reset and reinvigorate for 2025 and beyond, backed by unique consumer data. 

We uncover the new drivers shaping luxury consumers’ behaviours, showcasing people are spending more selectively, placing greater value on enriching objects which demonstrate creative excellence, potential for persistence, and boast a rich history. They are discovering these through informed dialogues between people and brands and carefully study those who create via long-form content. The world of celebrity culture is shifting, prioritising micro influencers who have honed in on their niche expertise, and are multi-hyphenate makers that add to our creative discourse. This means people also expect more from the spaces in which they discover and engage with brands, placing greater value on experiences over and seeking an all-important emotional connection. And there’s more. 

↓ Download our whitepaper here and step into what awaits. 

The luxury industry is in a state of slowdown: earnings amongst many leading brands in 2024 showcased a pattern of stagnation or deceleration, with leading conglomerates pointing to a myriad of lingering global macroeconomic and sociopolitical disruptors.

Luxury's Great Reset

Discover how Lanvin amplified its social media visibility by 1000% in this insightful case study. Lanvin masterfully blends its rich heritage with modern strategies to excel in influencer marketing. Leveraging Lefty's advanced tools, Lanvin forges strategic partnerships and collaborations with influencers, effectively tracking and enhancing its marketing initiatives. With Lefty's comprehensive campaign tracking and benchmarking capabilities, Lanvin monitors KPI success, evaluates influencer impact, and analyzes competitor strategies, resulting in impressive collaboration growth rates within the industry. See how this approach sets a standard for brands seeking to elevate digital strategies, achieve sustained growth, and serve as a model for your own brand.

Building a Strong Influencer Community in the Digital Era

Lanvin’s Mastery of Strategic Campaigns

Lanvin: Mastering Influencer Marketing with Lefty’s Tools

How Lanvin Leverages Lefty for Influencer Marketing Success

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Discover how Lanvin expanded its social media presence by over 1000%, boosting influencer collaborations by 138% and achieving a 22.9% annual growth rate, leveraging Lefty's tools for effective campaign tracking and insights.

Lanvin: Influencer Marketing Case Study

In 2024, luxury and entertainment merged through bold storytelling, partnerships, and cross-category activations in cinema, music, and sports. Lefty and Karla Otto's Year in Data report explores how these trends are shaping 2025 strategies.

Industry Reports

Salone del Mobile, the centerpiece of Milan Design Week, was the design world’s biggest annual event. In 2024, over 370k visitors attended, marking a 20% increase from last year. Using Lefty’s data, Karla Otto Insights has tracked key moments and profiles that disrupted the digital ecosystem of the event.

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Discover how Karla Otto Insights has tracked key moments and profiles that disrupted the digital ecosystem of Milan Design Week using Lefty's data.

Milan Design Week 2024

"Sephora utilizes the influencer marketing platform Lefty to orchestrate impactful global influencer marketing campaigns with several partners across the world, and various international markets.” 

Eva Veran, Digital Influence Project Manager, Sephora Collection

Download the full report, and see how Lefty helped Sephora Collection achieve +1013% ROI on TikTok with micro and macro influencers. 

Lefty_CaseStudy_SephoraCollection.pdf

Download Report and see how Lefty helped Sephora Collection achieve +1013% ROI on TikTok with micro and macro influencers.

Unveil the Success of Sephora Influencer Marketing

See how Lefty helped Sephora Collection achieve +1013% ROI on TikTok with micro and macro influencers.

Sephora: Influencer Marketing Case Study

In today’s fast-evolving digital landscape, TikTok has emerged as a powerhouse for beauty brand visibility, surpassing Instagram with a staggering 7x increase in impressions. Discover how you can leverage this trend to skyrocket your brand’s online impact.

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Unlock TikTok's Potential: How Beauty Brands Can Leverage 5x More Impressions Than Instagram

The Evolving Media Landscape of Beauty Brands

The Autumn/Winter 2024 season made over half a billion in earned media value. But what were the standout moments?

Dive into our report with Lefty and Karla Otto as we go beyond metrics to uncover the captivating tales behind the numbers.

Experience the journey through luxury brands' runway strategies, from spectacular show productions to online and offline amplification. Discover the rising K-Pop stars on the front row, media titles reinventing social approaches backstage, and models ushering in a new era with their distinctive personas.

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The Autumn/Winter 2024 season hit over half a billion in media value.

AW24 Fashion Week Roundup

The Autumn/Winter 2024 season hit over half a billion in media value. What were the most impactful moments?

2023: A Year of Cultural Transformation. From Louis Vuitton's redefinition as a 'cultural brand' to Versace's star-studded collaborations, the convergence of art, fashion, and celebrity has set new industry standards. This year, we witnessed the landscape evolve, as TikTok propels individuals to stardom and cultural impact surpasses K-Pop stars. Dive into the immersive world of Lefty and Karla Otto's Year in Data, where proprietary insights meet creative narratives. Discover the data-defined top 10 moments of 2023.

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2023: A Year Defined by Culture and Creativity. From Louis Vuitton's transformation into a 'cultural brand' to Versace's collaborations with Dua Lipa, the fashion industry embraced cross-industry creativity this year.

2023: A Year in Data

Women's Fashion Week SS24 was filled with cultural nods and inspiring collections. Generated an impressive $829M EMV across four cities, witnessing a remarkable +50% Increase.

From retro icons and nu nostalgia in Paris, to a surge in TikTok fashion commentators at Milan Fashion Week, or London becoming a hub for new talent & diversity in fashion, and to New York's passion for Gen Z's up-and-coming stars – Lefty and Karla Otto, alongside exclusive insights from TikTok, are here to unveil the pivotal trends and essential data you must discover this season. Delve into our latest report: SS24 Womenswear Roundup.

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SS24 Womenswear Roundup

Sport is undeniably at the height of the cultural zeitgeist. This summer's events, from Wimbledon to the Women's World Cup, have shattered viewership records, consequently boosting Sports EMV (Earned Media Value) by an average of 35% YoY. 

However, the impact of sport has expanded beyond ticket sales and broadcast figures. Social media has played a significant role in reaching a wider audience, leading to flourishing partnerships as brands seek to tap into the extensive influence of sports and engage with consumers in new ways. Athletes and sports clubs are also embracing the creative world, participating in high-profile events, and employing innovative strategies like influencer partnerships and merchandise opportunities. Authenticity and community are key factors that contribute to athletes' success as influencers, making them among the most influential figures worldwide.

In this report, Lefty and Karla Otto unlock how they can help your brand stay on top of the change, showcase key market opportunities, and lead influencer case studies shaping the sports and luxury marketing space, backed by proprietary data and creative intelligence.

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Sport is undeniably at the height of the cultural zeitgeist. This summer’s events, from Wimbledon to the Women’s World Cup, have shattered viewership records, consequently boosting Sports EMV (Earned Media Value) by an average of 35% YoY.

The Influence of Sports

The AW23/24 Haute Couture Week in Paris was a stunning spectacle. Top brands such as Valentino, Schiaparelli, and Dior wowed fashion enthusiasts and influencers with their newest collections. While there was a rise in influencer presence, social media activity, and earned media value (EMV), engagement for Haute Couture content decreased by 4% this season. Nevertheless, star-studded guest lists, elegant runway displays, and breathtaking collections were the status quo for this season’s Couture Week. It’s no wonder that the event generated an astonishing amount of visibility worth $85.9 million.

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The AW23/24 Haute Couture Week in Paris showcased top brands, an increase in influencer presence and social media activity, generating an impressive $85.9 million worth of visibility.

Haute Couture AW23/24

Men’s Fashion Week is back with a bang, growing an astonishing 79% from spring/summer 23, generating a total EMV of $219M. 

Gone are the days when menswear took a backseat to women’s shows. Now, Men’s Fashion Week commands the same level of attention and visibility. Though, it’s not just the shows themselves that are causing a stir; the world of influence continues to play an increasingly important role. As seen at the Louis Vuitton show, excitement is building outside venues, with unprecedented crowds and fanfare, turning fashion week into a global phenomenon beyond just fashion lovers. Musicians and athletes generated hype this season and shaped fashion’s new entertainment-focused landscape. Through it all, Lefty uncovers emerging trends and predicts the future of the fashion world.

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Men’s Fashion Week is back with a bang, growing an astonishing 79% from spring/summer 23, generating a total EMV of $219M. Gone are the days when menswear took a backseat to women’s shows. Now, Men’s Fashion Week commands the same level of attention and visibility. Though, it’s not just the shows themselves that are causing a stir; the world of influence continues to play an increasingly important role.