Discover unparalleled insights into the ever-evolving worlds of fashion, beauty, and lifestyle with our extensive range of industry reports.

Women's Fashion Week SS24 was filled with cultural nods and inspiring collections. Generated an impressive $829M EMV across four cities, witnessing a remarkable +50% Increase.

From retro icons and nu nostalgia in Paris, to a surge in TikTok fashion commentators at Milan Fashion Week, or London becoming a hub for new talent & diversity in fashion, and to New York's passion for Gen Z's up-and-coming stars – Lefty and Karla Otto, alongside exclusive insights from TikTok, are here to unveil the pivotal trends and essential data you must discover this season. Delve into our latest report: SS24 Womenswear Roundup.

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SS24 Womenswear Roundup

Sport is undeniably at the height of the cultural zeitgeist. This summer's events, from Wimbledon to the Women's World Cup, have shattered viewership records, consequently boosting Sports EMV (Earned Media Value) by an average of 35% YoY. 

However, the impact of sport has expanded beyond ticket sales and broadcast figures. Social media has played a significant role in reaching a wider audience, leading to flourishing partnerships as brands seek to tap into the extensive influence of sports and engage with consumers in new ways. Athletes and sports clubs are also embracing the creative world, participating in high-profile events, and employing innovative strategies like influencer partnerships and merchandise opportunities. Authenticity and community are key factors that contribute to athletes' success as influencers, making them among the most influential figures worldwide.

In this report, Lefty and Karla Otto unlock how they can help your brand stay on top of the change, showcase key market opportunities, and lead influencer case studies shaping the sports and luxury marketing space, backed by proprietary data and creative intelligence.

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Sport is undeniably at the height of the cultural zeitgeist. This summer’s events, from Wimbledon to the Women’s World Cup, have shattered viewership records, consequently boosting Sports EMV (Earned Media Value) by an average of 35% YoY.

The Influence of Sports

The AW23/24 Haute Couture Week in Paris was a stunning spectacle. Top brands such as Valentino, Schiaparelli, and Dior wowed fashion enthusiasts and influencers with their newest collections. While there was a rise in influencer presence, social media activity, and earned media value (EMV), engagement for Haute Couture content decreased by 4% this season. Nevertheless, star-studded guest lists, elegant runway displays, and breathtaking collections were the status quo for this season’s Couture Week. It’s no wonder that the event generated an astonishing amount of visibility worth $85.9 million.

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The AW23/24 Haute Couture Week in Paris showcased top brands, an increase in influencer presence and social media activity, generating an impressive $85.9 million worth of visibility.

Haute Couture AW23/24

Industry Reports

The fashion capital didn't fail to thrill, with 81 events, all of which were physical. A return to full force saw the city generate $98M in EMV, up 32% from SS23. 

'Thrill,' it seems, was the phrase du jour; fashion week has become the ultimate content machine, and there were times when the spectacle overshadowed the sartorial. A-list casting and FROWS plucked from the belly of pop culture have translated into mass hysteria both outside the shows and on our screens. 

Through it all, some spectacular clothes; and Milan's more minimal movement translated through to Paris with tailoring amid glimmers of elegance, grandeur, surrealism, and some serious shoulder play. Meanwhile, the lines between men's and women's continue to blur alongside society's shifting views around gender. Co-ed shows have never been more abundant, while dresses, skirts, and romantic detailing no longer remain solely on the women's floor. 

Alas, is this the end of streetwear as we know it? Sneaker sales are reportedly on a downfall, while both Milan and Paris designers made a case for a smarter affair. Amid the hype, is the hypebeast dead?

Lefty & Karla Otto define the key moments, data, and trends you need to know from Paris Menswear.

PFWMenswearAW23.pdf

The fashion capital didn't fail to thrill, with 81 events. A return to full force saw the city generate $98M in EMV, up 32% from SS23.

PFW Menswear AW23

Fashion is often seen as a mirror, reflective of the wider world. Right now, as many markets plunge ever-nearer to a recession, the world’s climate continues its peril, and wars linger across the globe; it seems designers are reading the room. 

Elsewhere, a nod to the need for comfort. Domestic nuances and cozy silhouettes popped up throughout collections. At Zegna, an elegant ode to their signature Oasi Cashmere; at Fendi, cocooning silhouettes and blanket dressing. Elsewhere - literal cushions - from Prada’s pillow invitations to JW Anderson’s cushion-clad models. Home comforts in perilous times. 

Lefty x Karla Otto dive into the key data and trends you need to know from Milan Menswear.

MFWMenswearAW23.pdf

AW23 was an absolute standout season for Milan's Menswear edition, producing the highest visibility in recent years.

MFW Menswear AW23

2022 was a triumphant year for Fashion. With Covid restrictions easing across the globe, the return to the runway was met with a sigh of relief from the industry and a flurry of extravagant events and viral moments from Fashion's best brands and creators. 

After two years of screen time, brands leaned in on the power of performance, carving a sense of emotion and magic in myriad ways. From far-flung destination runways to shows that married performance, art, theatre, and dance, 2022 reinforced Fashion as a multi-sensory experience where story is everything.

Meanwhile, the era of influence continued to explode, with the creator economy growing by 335% over the past five years. Fashion, especially, is an industry where it is omnipresent and all-important. This year saw K-Stars stars take over Kardashians, to dogfluencers and Drag Queens dominating street style.

Karla Otto x Lefty's Year in Review draws from the commentary of our collaborative work, balancing proprietary data with creative insight for a unique and analytical narrative on the year in fashion.

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A recap of the events and viral moments from Fashion's best brands and creators in 2022.

Fashion: A Year in Data 2022

TikTok is fast becoming the beauty-lovers platform of choice, skyrocketing +200% in EMV YoY throughout 2022, overtaking Instagram.

Our report, Beauty & The Evolution of Influence, uncovers why the platform is resonating and how brands should build community while strategizing their social budgets for 2023 and beyond.  

Beauty&TheEvolutionOfInfluence.pdf

TikTok is fast becoming the beauty-lovers platform of choice, skyrocketing +200% in EMV YoY throughout 2022, overtaking Instagram.

Beauty & The Evolution of Influence

China is a rapidly growing market with immense potential for Western brands. However, there are often several hurdles to entry, including language barriers, a need for locally-based teams, and limited knowledge of Chinese social platforms. Despite these challenges, the Chinese market needs to be bigger and more lucrative for digital marketers to ignore. Over two-thirds of Chinese consumers use their smartphones to make purchases, totaling around $2 trillion each year, and this number is only expected to grow in the coming years (Statista, 2022), (McKinsey Greater China, 2022). Western brands that can overcome these challenges and tap into this market will be well-positioned for long-term success.

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Want to break into the Chinese market? Here’s everything you need to know about influencer marketing in China, from finding the right influencers to creating successful campaigns.

How to Leverage Influencer Marketing in China

K-Pop stars have been a dominant force for several seasons during fashion weeks, scattered amongst the front row and walking the runway. More so, of the top 100 influencers attending Men's Fashion Week SS23, 13% were South Korean; however, that 13% generated almost 60% of the season's overall EMV, equating to over $62M. A key casting trend now and into the future, Karla Otto and Lefty join forces to understand what it is about K-Pop that makes it such a natural partner for fashion. And more importantly, for brands and retailers - how do you bottle that stardust?

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Karla Otto and Lefty join forces to analyze the rise of K-Pop in the fashion world and what's to come.

The Power of K-Pop

From viral moments to star-studded guest lists, Lefty and Karla Otto reveal the key data and insights from the S/S23 Womenswear season.

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Key brand and influencer metrics from Women's SS23.

Women's SS 23 Roundup Report

The ultimate finale of the fanfare that is fashion season, Paris plays host to the world’s leading luxury labels, attracting not only key names in the industry but A-list stars and influencers alike. With Covid restrictions lifted from many international visitors, SS23 was and felt bigger than ever, culminating in a total EMV of $284M.
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Karla Otto and Lefty reveal the data, insights, and influencers that impacted #SS23 Paris Fashion Week.

PFWWomenswearSS23.pdf

The ultimate finale of the fanfare that is fashion season, Paris played host to the world’s leading luxury labels.

PFW Womenswear SS23

After a subdued few seasons due to Covid-19, Milan Fashion Week reinforced the importance of the experience of fashion. The city came alive, with designers going bigger and bolder with production, parties, and performativity than ever before.

In an increasingly crowded fashion landscape, Milan designers are pulling out all the stops to stand out. A-List FROWS, celebrity collaborations, sex appeal, spectacular sets, and the return of the supermodel conjured up an almighty $117 million in earned media value (EMV). TikTok stars became a more integral part of the parcel — both on and alongside the runway — while K-Stars flocked to the frow after an absence in London.

Lefty and Karla Otto reveal the data, insights, and influencers that made an impact at SS23 Milan Fashion Week.

Industry Reports

Our collection

Jan 30, 2023

PFW Menswear AW23

Jan 25, 2023

MFW Menswear AW23

Jan 17, 2023

Fashion: A Year in Data 2022

Jan 10, 2023

Beauty & The Evolution of Influence

Nov 29, 2022

How to Leverage Influencer Marketing in China

Nov 14, 2022

The Power of K-Pop

Oct 20, 2022

Women's SS 23 Roundup Report

Oct 7, 2022

PFW Womenswear SS23

Oct 3, 2022

MFW Womenswear SS23