Lefty

Industry Reports

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Jun 12, 2023

Who Won the 2023 Cannes Film Festival?

Cannes has evolved into a global hub for luxury brands, attracting high-end jewelry and fashion brands like official festival partners Chopard, Bulgari, Chanel, Dior, and many more. While the focus remains on the films themselves, there’s no denying that brand activations, dinners, and galas have become just as significant. The perfect blend of film, VIPs, and luxury brands creates a jewel of a combination that generates considerable online visibility and millions in Earned Media Value (EMV). From top brands across fashion, jewelry, beauty, and cars to the latest trends or continued hot wave of Kpop – Lefty unpacks the key insights you need to know from this season in this report.

a silhouette of a woman wearing a hat and earrings.
Apr 27, 2023

Jewellery in the Digital Era

Jewellery didn't lose its shine throughout the pandemic and is forecast for further growth as brands lean into modernised marketing strategies for a digital era. In a study of High and Fine categories, discover which brands are leading the way, alongside market insights from Karla Otto x Lefty.

an image of a woman in a suit and tie.
Mar 21, 2023

Roundup Women's Fashion Week AW23

Get the inside scoop on AW23 with a comprehensive summary of all the key data and moments across four cities.

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Feb 14, 2023

Haute Couture SS23

This season's Haute Couture shows saw a significant increase in Earned Media Value, rivaling Ready To Wear seasons.

a man in a yellow jacket and a man in a suit.
Feb 3, 2023

Roundup Men's Fashion Week AW23

Menswear Fashion Week is back with a bang, growing an astonishing 41% seasonally, generating a total EMV of $151M.

an illustration of a man in a yellow coat.
Jan 30, 2023

PFW Menswear AW23

The fashion capital didn't fail to thrill, with 81 events. A return to full force saw the city generate $98M in EMV, up 32% from SS23.

an illustration of a black man in a suit.
Jan 25, 2023

MFW Menswear AW23

AW23 was an absolute standout season for Milan's Menswear edition, producing the highest visibility in recent years.

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Jan 17, 2023

Fashion: A Year in Data 2022

A recap of the events and viral moments from Fashion's best brands and creators in 2022.

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Jan 10, 2023

Beauty & The Evolution of Influence

TikTok is fast becoming the beauty-lovers platform of choice, skyrocketing +200% in EMV YoY throughout 2022, overtaking Instagram.