Discover unparalleled insights into the ever-evolving worlds of fashion, beauty, and lifestyle with our extensive range of industry reports.

$33.4 billion in EMV. 500 brands. 11 categories. One year of data that shows exactly where beauty's momentum went and why.

Global beauty visibility grew 5% in 2025, a significant deceleration from previous years, but the headline figure masks a more interesting story. Masstige and Derma grew strongly. Niche Fragrance and Haircare Tools contracted. Wellness surged 45%. The fastest growing brands were the most platform-fluent, the most community-led, and the quickest to move their credibility away from a single source of authority.

The Lefty Insights team analyzed all the forces that defined beauty in 2025, from TikTok's emergence as the industry's dominant growth engine to a structural redistribution of authority from legacy figures to creator communities and what it means for the year ahead.

If you are making decisions about platform strategy, influencer investment, or category positioning in 2026, this is the data you need.

Lefty_TheBeautyIntelligenceReport.pdf

From $33.4B in Earned Media Value across 500 beauty brands, discover the trends, creator strategies, and platform shifts shaping beauty's future.

The Beauty Intelligence Report: Full Report Download

The Beauty Intelligence Report

Autumn/Winter 2026 marked a pivotal shift in how value is created across Fashion Month. While overall Earned Media Value (EMV) dipped slightly, Milan Fashion Week emerged as a powerful counterbalance, narrowing the gap with Paris and increasing its Share of Voice (SoV) by +21%.

Global visibility continued to be shaped by APAC talent, though with a notable evolution: Thai drama stars surpassed the impact of K-pop talent for the first time. Meanwhile, Weibo consolidated its role as a critical driver of visibility, as brands look to rebuild resonance in China.

Beneath these shifts lies a deeper transformation: luxury brands are moving beyond scale-driven visibility toward resonance and relevance. Hyper-targeted casting strategies, long-form storytelling and new intellectual voices all worked together to reshape the fashion month narrative.

What does that mean for your brand strategy?

Our Insights teams at Karla Otto, Lefty, and CTZAR, partner agencies of The Independents, joined forces to identify the season’s defining strategies, decodes the signals and cultural dynamics defining the future of luxury communications and marketing.

Fashion Week AW26 signals a shift from scale to substance, with brands focusing less on reach and more on cultural relevance and deeper engagement.

AW26 Womenswear Roundup

AW26 signals a shift from scale to substance, with brands focusing less on reach and more on cultural relevance and deeper engagement. Our Insights teams at Karla Otto, Lefty, and CTZAR, partner agencies of The Independents joined forces to identify the season’s defining strategies.

Building on 2023’s focus on culture and 2024’s exploration of entertainment, 2025 marked the era of radical proximity. It was the year the digital divide vanished, as celebrities and brands invited global audiences into their inner circles like never before.

But what truly defined the cultural zeitgeist? From the season’s most viral runway moments to the emergence of entirely new lifestyle categories, we’ve identified the forces that commanded the world's attention.

The Year in Data 2025 report marries Lefty’s cutting-edge technology, data insights with Karla Otto’s peerless creative insights. Together, we unpack the high-impact strategies of the past year to provide a strategic blueprint for brand marketing in 2026.

A Year in Data 2025: Unpack high-impact marketing strategies and trends. Get the strategic blueprint for brand success in 2026.

A Year in Data 2025: Full Report Download

A Year in Data 2025: A Look Back and 2026 Trends Revealed

A Year in Data 2025

From viral livestreams to cinematic storytelling, SS26 set a new benchmark for fashion communications. With a record-breaking $881.2M in Earned Media Value (+5% YoY), driven by more content (+23%), creators (+22%), and engagement (+6%), the season proved Fashion Month’s growing social power. As audiences expand beyond the runway, brands stood out through bold, entertaining storytelling — from interactive activations to pop-culture collaborations. To unpack the trends behind this impact, our Insights teams at Karla Otto, Lefty, and CTZAR — part of The Independents — decode the data shaping fashion and influencer marketing.

SS26 Womenswear Roundup

The Cannes film festival is more than glamour—it's a global stage where brands align with culture, cinema, and star power. In 2025, luxury houses like Lacoste, Chanel, and Saint Laurent took on creative roles in film production, while emerging markets and talents from APAC to LATAM reshaped influence. This report uses Lefty’s data to decode how brands made an impact—and what it means for the future of cultural marketing.

2025 Cannes Film Festival

In Q1 2025, influencer marketing in hospitality and airlines showed contrasting trends. Hotel EMV dropped 34% amid reduced mega influencer activity, while airlines saw a 28% boost through strategic, high-impact collaborations. TikTok gained share, driving travel discovery through immersive content. Culturally relevant and niche storytelling proved key to performance across both sectors.

Q1 2025 State of Influencer Marketing | Hospitality & Airlines

Free influencer marketing reports: EMV rankings, fashion week analysis and brand benchmarks across beauty, luxury, sports and more.

Influencer Marketing Industry Reports & EMV Data | Lefty

Industry Reports

As Roland-Garros 2025 unfolds, Lefty Insights looks back at Lacoste’s 2024 strategy—showing how a heritage partnership became a global social media moment. VIPs drove 24x more EMV per post, while diverse, culturally relevant content boosted brand identity. With 64% new voices and peak buzz during key matches, the case shows both the power and limits of event-led influence. Download the full report for insights on how brands can leverage Roland-Garros in their influencer strategy.

Lefty_Lacoste_x_RolandGarros_CaseStudy.pdf

As finals approach, discover how Lacoste's 2024 Roland-Garros strategy leveraged VIPs and diverse content to achieve global social media visibility. Download Lefty Insights' report to unlock key learnings on event-led influence and brand identity.

Lacoste's 2024 Roland-Garros Strategy

As Roland-Garros 2025 unfolds, Lefty Insights looks back at Lacoste’s 2024 strategy—showing how a heritage partnership became a global social media moment.

Lacoste at Roland-Garros: As Finals Approach What Can We Learn From Last Year?

Lefty_Report_2025Q1_HA_15052025_compressed-2.pdf

Q1 2025 Influencer Marketing Report: Key trends, metrics, and strategies in Hospitality & Airlines.

Q1 2025 Influencer Marketing: How did Hospitality & Airlines perform?

Influencer marketing in the Hospitality and Airlines industries continues to evolve, bringing both new opportunities and challenges. Our Q1 2025 report delivers an in-depth look at the latest trends and performance insights.

The influencer marketing landscape continues its dynamic evolution, presenting both exciting opportunities and nuanced challenges for brands across diverse sectors. 

Our quarterly report, "Q1 2025 State of Influencer Marketing," offers a comprehensive analysis of the key trends, performance metrics, and emerging strategies that defined the first quarter of 2025. 

Focusing on the vibrant verticals of K-beauty, Clean Beauty, and Supplements, this report provides valuable insights into how influencer collaborations are shaping consumer engagement, driving brand awareness, and impacting purchasing decisions within these distinct industries.

Lefty_Report_2025Q1_BW_300425.pdf

Q1 2025 Influencer Marketing Report: Key trends, metrics, and strategies in K-beauty, Clean Beauty, & Supplements.

Q1 2025 Beauty and Wellness Report: Full Download

The evolving influencer marketing landscape in K-Beauty, Clean Beauty, and Supplements presents both opportunities and challenges. Our Q1 2025 report offers a comprehensive analysis of key trends and performance.

Q1 2025 State of Influencer Marketing | Beauty & Wellness

As the 2025 ski season wraps up, brands are itching to know which names dominated the social media slopes. This document dives into the EMV rankings, using trustworthy Lefty data to track the buzz on the mountain from January 1st to March 1st 2025.

From sleek ski gear to top-tier tech, social media creators were all about showing off their favorite looks and gadgets for hitting the slopes. So, here's the scoop on how 17 selected brands stacked up this season.

Lefty_Report_SkiSeason2025.pdf

As the 2025 ski season wraps up, brands are itching to know which names dominated the social media slopes. This document dives into the EMV rankings, using trustworthy Lefty data to track the buzz on the mountain.

Tracking EMV on the Slopes

Autumn/Winter 2025 showcased contrasting approaches, with some brands scaling back and others ramping up investments in talent and production. Despite these differences, Fashion Month grew 47% year-on-year, generating $775.9 million in Earned Media Value (EMV), proving both strategies can succeed.

Our latest report with Karla Otto breaks down key strategies from this season, including fandom-driven engagement, featuring niche talent on runways, balancing large-scale productions with intimate events, and leveraging TikTok commentators to spark conversations.

The report also features insights from CTZAR on social media trends, highlighting how top brands are refining their narratives on Instagram and TikTok to connect with audiences.

Lefty_Karla Otto_AW25 Womenswear Roundup.pdf

Discover key insights from Autumn/Winter 2025 Fashion Month, including fandom-driven engagement, subcultural talent, and social media strategies for brand growth.

AW25 Womenswear Roundup

If 2023 was all about culture, 2024 was the year luxury and entertainment collided in bold, immersive ways.

Brands went big, creating entire universes through storytelling, talent partnerships, and cross-category activations spanning cinema, music, and sports.

Curious how this shaped strategies moving into 2025? Lefty and Karla Otto’s Year in Data report breaks it all down with exclusive insights and data.

Influencer of the Year + Top Influencers in Fashion, Beauty & Sportswear

Ready to dive into the trends shaping tomorrow?

Lefty_Report_AYearInData_110225.pdf

In 2024, luxury and entertainment merged through bold storytelling, talent collaborations, and cross-category activations across cinema, music, and sports. Lefty and Karla Otto’s Year in Data report explores how these trends are shaping 2025 strategies with exclusive insights and data.

A Year in Data 2024: Full Report Download

A Year in Data 2024

The luxury industry is in a state of slowdown: earnings amongst many leading brands in 2024 showcased a pattern of stagnation or deceleration, with leading conglomerates pointing to a myriad of lingering global macroeconomic and sociopolitical disruptors.  

Amidst the caution, there are glimmers of hope and room for creative ignition. Many businesses have remained buoyant, and even seen growth, in face of adverse market conditions. But what’s the secret in maintaining – and accelerating – desirability with today’s ever captious consumer?  

For our premiere group-wide Whitepaper, the sixteen partners that make up The Independents come together to decipher what luxury must do to reset and reinvigorate for 2025 and beyond, backed by unique consumer data. 

We uncover the new drivers shaping luxury consumers’ behaviours, showcasing people are spending more selectively, placing greater value on enriching objects which demonstrate creative excellence, potential for persistence, and boast a rich history. They are discovering these through informed dialogues between people and brands and carefully study those who create via long-form content. The world of celebrity culture is shifting, prioritising micro influencers who have honed in on their niche expertise, and are multi-hyphenate makers that add to our creative discourse. This means people also expect more from the spaces in which they discover and engage with brands, placing greater value on experiences over and seeking an all-important emotional connection. And there’s more. 

↓ Download our whitepaper here and step into what awaits. 

TI_Luxurys_Great_Reset_Online.pdf

The luxury industry is in a state of slowdown: earnings amongst many leading brands in 2024 showcased a pattern of stagnation or deceleration, with leading conglomerates pointing to a myriad of lingering global macroeconomic and sociopolitical disruptors.

Luxury's Great Reset

Discover how Lanvin amplified its social media visibility by 1000% in this insightful case study. Lanvin masterfully blends its rich heritage with modern strategies to excel in influencer marketing. Leveraging Lefty's advanced tools, Lanvin forges strategic partnerships and collaborations with influencers, effectively tracking and enhancing its marketing initiatives. With Lefty's comprehensive campaign tracking and benchmarking capabilities, Lanvin monitors KPI success, evaluates influencer impact, and analyzes competitor strategies, resulting in impressive collaboration growth rates within the industry. See how this approach sets a standard for brands seeking to elevate digital strategies, achieve sustained growth, and serve as a model for your own brand.

Building a Strong Influencer Community in the Digital Era

Lanvin’s Mastery of Strategic Campaigns

Lanvin: Mastering Influencer Marketing with Lefty’s Tools

How Lanvin Leverages Lefty for Influencer Marketing Success

Lefty_CaseStudy_Lanvin_compressed.pdf

Discover how Lanvin expanded its social media presence by over 1000%, boosting influencer collaborations by 138% and achieving a 22.9% annual growth rate, leveraging Lefty's tools for effective campaign tracking and insights.

Lanvin: Influencer Marketing Case Study

Fashion Month is thriving on social media, with SS25 Fashion Weeks seeing a 16% year-on-year growth, achieving a record $840 million in Earned Media Value (EMV). This season, the "less is more" approach emerged as a pivotal strategy for brands. While fewer profiles posted fashion week content, those who did saw increased engagement and visibility. This suggests that the content creators who contributed were more influential and relevant, resulting in a greater impact.

As a result, influence and celebrity continue to play a significant role, with the devoted fandoms of stars driving substantial media value around their idols' names. Storytelling emerged as a crucial element, both in the format of shows and in the talents brands partnered with—ranging from athletes who captivated audiences during the Olympics to cultural leaders shaping today's zeitgeist. And there's more to come.

Fashion and Internet Culture are Increasingly Intertwined

The Key Data Trends of SS25 Fashion Weeks

Chinese Social Networks' Interactions with SS25 Fashion Weeks

The Top Brands and Influencers by Visibility on Social Media

The Peripheral Effects of Fandoms and Cultural Protagonists

The Most Successful Brand Activations and Collaborations

How Non-Fashion Brands benefit from fashion week

Discover the Next: Emerging Talent, Trends, Markets

Karla OttoxLefty_SS25 Womenswear Roundup_Final_Online.pdf

Discover the impact of SS25 Fashion Weeks on the global luxury market with their "less is more" strategy. By streamlining fashion shows and forging strategic partnerships, these events revolutionized the industry. Explore how these trends are shaping the future of luxury fashion on and off the runway.