Sephora: Influencer Marketing Case Study
See how Lefty helped Sephora Collection achieve +1013% ROI on TikTok with micro and macro influencers.
See how Lefty helped Sephora Collection achieve +1013% ROI on TikTok with micro and macro influencers.
Unlock TikTok's Potential: How Beauty Brands Can Leverage 5x More Impressions Than Instagram
The Autumn/Winter 2024 season hit over half a billion in media value. What were the most impactful moments?
2023: A Year Defined by Culture and Creativity. From Louis Vuitton's transformation into a 'cultural brand' to Versace's collaborations with Dua Lipa, the fashion industry embraced cross-industry creativity this year.
Women's Fashion Week SS24 was filled with cultural nods and inspiring collections. Generated an impressive $829M EMV across four cities, witnessing a remarkable +50% Increase.
Sport is undeniably at the height of the cultural zeitgeist. This summer’s events, from Wimbledon to the Women’s World Cup, have shattered viewership records, consequently boosting Sports EMV (Earned Media Value) by an average of 35% YoY.
The AW23/24 Haute Couture Week in Paris showcased top brands, an increase in influencer presence and social media activity, generating an impressive $85.9 million worth of visibility.
Men’s Fashion Week is back with a bang, growing an astonishing 79% from spring/summer 23, generating a total EMV of $219M. Gone are the days when menswear took a backseat to women’s shows. Now, Men’s Fashion Week commands the same level of attention and visibility. Though, it’s not just the shows themselves that are causing a stir; the world of influence continues to play an increasingly important role.
Cannes has evolved into a global hub for luxury brands, attracting high-end jewelry and fashion brands like official festival partners Chopard, Bulgari, Chanel, Dior, and many more. While the focus remains on the films themselves, there’s no denying that brand activations, dinners, and galas have become just as significant. The perfect blend of film, VIPs, and luxury brands creates a jewel of a combination that generates considerable online visibility and millions in Earned Media Value (EMV). From top brands across fashion, jewelry, beauty, and cars to the latest trends or continued hot wave of Kpop – Lefty unpacks the key insights you need to know from this season in this report.