Oct 26, 2023
SS24 Womenswear Roundup
Women's Fashion Week SS24 was filled with cultural nods and inspiring collections. Generated an impressive $829M EMV across four cities, witnessing a remarkable +50% Increase.
Industry Reports
Our collection
Sep 14, 2023
The Influence of Sports
Sport is undeniably at the height of the cultural zeitgeist. This summer’s events, from Wimbledon to the Women’s World Cup, have shattered viewership records, consequently boosting Sports EMV (Earned Media Value) by an average of 35% YoY.
Jul 26, 2023
Haute Couture AW23/24
The AW23/24 Haute Couture Week in Paris showcased top brands, an increase in influencer presence and social media activity, generating an impressive $85.9 million worth of visibility.
Jul 7, 2023
Menswear SS24 Roundup
Men’s Fashion Week is back with a bang, growing an astonishing 79% from spring/summer 23, generating a total EMV of $219M. Gone are the days when menswear took a backseat to women’s shows. Now, Men’s Fashion Week commands the same level of attention and visibility. Though, it’s not just the shows themselves that are causing a stir; the world of influence continues to play an increasingly important role.
Jun 12, 2023
Who Won the 2023 Cannes Film Festival?
Cannes has evolved into a global hub for luxury brands, attracting high-end jewelry and fashion brands like official festival partners Chopard, Bulgari, Chanel, Dior, and many more. While the focus remains on the films themselves, there’s no denying that brand activations, dinners, and galas have become just as significant. The perfect blend of film, VIPs, and luxury brands creates a jewel of a combination that generates considerable online visibility and millions in Earned Media Value (EMV). From top brands across fashion, jewelry, beauty, and cars to the latest trends or continued hot wave of Kpop – Lefty unpacks the key insights you need to know from this season in this report.
Apr 27, 2023
Jewellery in the Digital Era
Jewellery didn't lose its shine throughout the pandemic and is forecast for further growth as brands lean into modernised marketing strategies for a digital era. In a study of High and Fine categories, discover which brands are leading the way, alongside market insights from Karla Otto x Lefty.
Mar 21, 2023
Roundup Women's Fashion Week AW23
Get the inside scoop on AW23 with a comprehensive summary of all the key data and moments across four cities.
Feb 14, 2023
Haute Couture SS23
This season's Haute Couture shows saw a significant increase in Earned Media Value, rivaling Ready To Wear seasons.
Feb 3, 2023
Roundup Men's Fashion Week AW23
Menswear Fashion Week is back with a bang, growing an astonishing 41% seasonally, generating a total EMV of $151M.