Industry Reports

Our collection

A pile of American footballs.
Aug 6, 2024

The Top Teams and Influencers of the 2023/2024 NFL Season

Lefty's analysis of the 2023/2024 NFL season to uncover which teams are dominating the social media conversation and which influencer accounts are mentioning them the most.

An image of a resort's pool.
Jul 25, 2024

Hospitality: The Power of Partnerships

The luxury hospitality and travel market is booming, projected to exceed $700bn in the next three years. With 'experience' trumping possessions, brands scramble for a piece of this lucrative market. As digital transformation accelerates, which partnerships are truly resonating?

Olympic 2024 Insights Service
Jul 3, 2024

Olympic 2024 Insights Service

How are Brands Tracking Their Sponsorships at the 2024 Olympics? Download to learn more about how Lefty is helping leading brands like Ralph Lauren, LVMH, and Karla Otto track their Olympics sponsorships through customized reporting

Woman on red carpet.
Jun 13, 2024

77th annual Cannes Film Festival

Check out our latest insights on the Cannes Film Festival. Discover key trends and major brand activations in our concise report.

Milan Design Week 2024
May 17, 2024

Milan Design Week 2024

Discover how Karla Otto Insights has tracked key moments and profiles that disrupted the digital ecosystem of Milan Design Week using Lefty's data.

Sephora: Influencer Marketing Case Study
Apr 29, 2024

Sephora: Influencer Marketing Case Study

See how Lefty helped Sephora Collection achieve +1013% ROI on TikTok with micro and macro influencers.

The Evolving Media Landscape of Beauty Brands
Apr 22, 2024

The Evolving Media Landscape of Beauty Brands

Unlock TikTok's Potential: How Beauty Brands Can Leverage 5x More Impressions Than Instagram

AW24 Fashion Week Roundup
Mar 26, 2024

AW24 Fashion Week Roundup

The Autumn/Winter 2024 season hit over half a billion in media value. What were the most impactful moments?

2023: A Year in Data
Dec 6, 2023

2023: A Year in Data

2023: A Year Defined by Culture and Creativity. From Louis Vuitton's transformation into a 'cultural brand' to Versace's collaborations with Dua Lipa, the fashion industry embraced cross-industry creativity this year.