77th annual Cannes Film Festival
More than films! #CannesFilmFestival is now a battleground for influencer partnerships & creative brand activations. Who's dominating the red carpet in #Cannes2024?

More than films! #CannesFilmFestival is now a battleground for influencer partnerships & creative brand activations. Who's dominating the red carpet in #Cannes2024?

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Decoding the $1.2B Fashion Month: Cultural shift, data analytics, and the new rules of social impact.

From $33.4B in Earned Media Value across 500 beauty brands, discover the trends, creator strategies, and platform shifts shaping beauty's future.

AW26 signals a shift from scale to substance, with brands focusing less on reach and more on cultural relevance and deeper engagement. Our Insights teams at Karla Otto, Lefty, and CTZAR, partner agencies of The Independents joined forces to identify the season’s defining strategies.