2024 Paris Summer Olympics: How Athletes Fueled Brand Success

Explore Lefty's comprehensive report on the 2024 Paris Olympic Games! Discover how athletes drove brand success through strategic partnerships at this global event. We cover everything from the iconic opening and closing ceremonies to viral Olympic moments. Dive into brand visibility across key industries like fashion, sports, and technology. Learn which sports, including gymnastics and swimming, excelled in sponsorships. Meet the athletes who achieved the most growth on social media, with insights from Europe, North America, and the APAC region.

This report provides an in-depth analysis of brand visibility during the 2024 Paris Olympics via their collaboration with athletes and celebrities on 4 social networks:

Instagram
TikTok
Weibo
Douyin

Note that Lefty’s analysis excludes visibility through print media, television, and other channels than the mentioned social media networks.

Lefty also collected extra insights on Paralympics and Chinese athletes that are not in this report. Contact us to learn more about these exclusive insights.

We hope you enjoy the report!

Simone Biles on the beam.

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