SS25 Fashion Week Roundup: Womenswear

Fashion Month is thriving on social media, with SS25 Fashion Weeks seeing a 16% year-on-year growth, achieving a record $840 million in Earned Media Value (EMV). This season, the "less is more" approach emerged as a pivotal strategy for brands. While fewer profiles posted fashion week content, those who did saw increased engagement and visibility. This suggests that the content creators who contributed were more influential and relevant, resulting in a greater impact.

As a result, influence and celebrity continue to play a significant role, with the devoted fandoms of stars driving substantial media value around their idols' names. Storytelling emerged as a crucial element, both in the format of shows and in the talents brands partnered with—ranging from athletes who captivated audiences during the Olympics to cultural leaders shaping today's zeitgeist. And there's more to come.

What You'll Learn

  • Fashion and Internet Culture are Increasingly Intertwined
  • The Key Data Trends of SS25 Fashion Weeks
  • Chinese Social Networks' Interactions with SS25 Fashion Weeks
  • The Top Brands and Influencers by Visibility on Social Media
  • The Rise of Social-First Correspondents
  • The Peripheral Effects of Fandoms and Cultural Protagonists
  • The Most Successful Brand Activations and Collaborations
  • Fashion and Entertainment Combine
  • Athletes Become Key to the FROW
  • How Non-Fashion Brands benefit from fashion week
  • Discover the Next: Emerging Talent, Trends, Markets
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