Haute Couture AW23/24
The AW23/24 Haute Couture Week in Paris was a stunning spectacle. Top brands such as Valentino, Schiaparelli, and Dior wowed fashion enthusiasts and influencers with their newest collections. While there was a rise in influencer presence, social media activity, and earned media value (EMV), engagement for Haute Couture content decreased by 4% this season. Nevertheless, star-studded guest lists, elegant runway displays, and breathtaking collections were the status quo for this season’s Couture Week. It’s no wonder that the event generated an astonishing amount of visibility worth $85.9 million.