Discover unparalleled insights into the ever-evolving worlds of fashion, beauty, and lifestyle with our extensive range of industry reports.

Influencer Strategies & Brand Lessons from the Grass Court Season

Wimbledon 2025 proved that sports marketing now lives across digital channels, driven by relevance, exclusivity, and immersive experiences. 

With a massive 61% year-over-year increase, Wimbledon generated 4.7 billion Instagram impressions, highlighting its evolution from a sporting event into a global platform for cultural storytelling. Lefty Insights analyzes 13 sponsor brands, reveals key strategies for standing out during the tournament, and provides insights into future opportunities for brands to leverage this powerful digital landscape.

Download the full report to master athlete endorsements and gain a winning edge.

Lefty_Report_Wimbledon2025.pdf

Wimbledon 2025's massive 4.7 billion Instagram impressions prove that modern sports marketing thrives on digital channels. Our analysis of 13 sponsor brands reveals the strategies behind this success, focusing on how relevance, exclusivity, and immersive storytelling can help brands stand out in a powerful digital landscape.

Wimbledon 2025 Influencer Marketing: Case Studies & Brand Lessons from the Grass Courts

Wimbledon 2025's massive 4.7 billion Instagram impressions prove that modern sports marketing thrives on digital channels. Lefty's analysis of 13 sponsor brands reveals the strategies behind this success, focusing on how relevance, exclusivity, and immersive storytelling can help brands stand out in a powerful digital landscape.

Wimbledon 2025: Influencer Strategies & Brand Lessons

Discover how Tommy Hilfiger increased its global EMV by 134% through powerful influencer strategies in this compelling case study. With a focus on authenticity, cultural resonance, and long-term partnerships, Tommy Hilfiger leverages Lefty’s cutting-edge tools to deepen its impact across key markets—particularly in APAC. By aligning with iconic creators and executing standout campaigns like NYFW SS25 and Met Gala activations, the brand drives both visibility and engagement at scale.

Lefty’s comprehensive platform enables Tommy Hilfiger to make data-driven decisions—monitoring campaign performance, evaluating influencer impact, and optimizing strategies in real time. The result? A remarkable $140M EMV surge and consistent top rankings at major cultural moments. Dive into this case study to see how Tommy Hilfiger transforms influence into lasting brand equity—and how your brand can too.

Tommy Hilfiger’s Road to Global Success

Building Cultural Relevance with Influencers

Mastering Global Impact with Lefty’s Platform

Lefty_CaseStudy_TommyHilfiger.pdf

Tommy Hilfiger’s Road to Success

Carlos Alcaraz’s second straight win at Roland-Garros cemented his status as a global icon. Fan comments highlighted the match’s intensity, mutual respect between Alcaraz and Sinner, strong emotional reactions, and Alcaraz’s rise to legend status. His Instagram following grew 41% in a year. Lefty’s analysis used AI to decode over 3,000 fan reactions.

Download the full report to explore all the insights on how the match performed across social media.

Lefty_Report_RolandGarros2025.pdf

Carlos Alcaraz’s second straight win at Roland-Garros cemented his status as a global icon. Fan comments highlighted the match’s intensity, mutual respect between Alcaraz and Sinner, strong emotional reactions, and Alcaraz’s rise to legend status. His Instagram following grew 41% in a year. Lefty’s analysis used AI to decode over 3,000 fan reactions. Download the full report to explore all the insights on how the match performed across social media.

Roland Garros 2025: The Alcaraz Effect

The Cannes film festival is more than glamour—it's a global stage where brands align with culture, cinema, and star power. In 2025, luxury houses like Lacoste, Chanel, and Saint Laurent took on creative roles in film production, while emerging markets and talents from apac to latam reshaped influence. This report uses Lefty’s data to decode how brands made an impact—and what it means for the future of cultural marketing.

Lefty_Report_Cannes2025_Final2.pdf

2025 Cannes Film Festival

The Cannes film festival is more than glamour—it's a global stage where brands align with culture, cinema, and star power. In 2025, luxury houses like Lacoste, Chanel, and Saint Laurent took on creative roles in film production, while emerging markets and talents from APAC to LATAM reshaped influence. This report uses Lefty’s data to decode how brands made an impact—and what it means for the future of cultural marketing.

In Q1 2025, influencer marketing in hospitality and airlines showed contrasting trends. Hotel EMV dropped 34% amid reduced mega influencer activity, while airlines saw a 28% boost through strategic, high-impact collaborations. TikTok gained share, driving travel discovery through immersive content. Culturally relevant and niche storytelling proved key to performance across both sectors.

Q1 2025 State of Influencer Marketing | Hospitality & Airlines

The influencer marketing landscape in K-Beauty and clean beauty continues its dynamic evolution, presenting both exciting opportunities and nuanced challenges for brands across diverse sectors. Lefty’s Q1 2025 Influencer Marketing Insights combines crucial data to reveal the key strategies that defined the quarter, offering trends to guide brand influencer marketing into the future.

Q1 2025 State of Influencer Marketing | Beauty & Wellness

Industry Reports

China is a rapidly growing market with immense potential for Western brands. However, there are often several hurdles to entry, including language barriers, a need for locally-based teams, and limited knowledge of Chinese social platforms. Despite these challenges, the Chinese market needs to be bigger and more lucrative for digital marketers to ignore. Over two-thirds of Chinese consumers use their smartphones to make purchases, totaling around $2 trillion each year, and this number is only expected to grow in the coming years (Statista, 2022), (McKinsey Greater China, 2022). Western brands that can overcome these challenges and tap into this market will be well-positioned for long-term success.

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Want to break into the Chinese market? Here’s everything you need to know about influencer marketing in China, from finding the right influencers to creating successful campaigns.

How to Leverage Influencer Marketing in China

K-Pop stars have been a dominant force for several seasons during fashion weeks, scattered amongst the front row and walking the runway. More so, of the top 100 influencers attending Men's Fashion Week SS23, 13% were South Korean; however, that 13% generated almost 60% of the season's overall EMV, equating to over $62M. A key casting trend now and into the future, Karla Otto and Lefty join forces to understand what it is about K-Pop that makes it such a natural partner for fashion. And more importantly, for brands and retailers - how do you bottle that stardust?

Lefty_Report_ThePowerofKPop_210922.pdf

Karla Otto and Lefty join forces to analyze the rise of K-Pop in the fashion world and what's to come.

The Power of K-Pop

From viral moments to star-studded guest lists, Lefty and Karla Otto reveal the key data and insights from the S/S23 Womenswear season.

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Key brand and influencer metrics from Women's SS23.

Women's SS 23 Roundup Report

The ultimate finale of the fanfare that is fashion season, Paris plays host to the world’s leading luxury labels, attracting not only key names in the industry but A-list stars and influencers alike. With Covid restrictions lifted from many international visitors, SS23 was and felt bigger than ever, culminating in a total EMV of $284M.
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Karla Otto and Lefty reveal the data, insights, and influencers that impacted #SS23 Paris Fashion Week.

PFWWomenswearSS23.pdf

The ultimate finale of the fanfare that is fashion season, Paris played host to the world’s leading luxury labels.

PFW Womenswear SS23

After a subdued few seasons due to Covid-19, Milan Fashion Week reinforced the importance of the experience of fashion. The city came alive, with designers going bigger and bolder with production, parties, and performativity than ever before.

In an increasingly crowded fashion landscape, Milan designers are pulling out all the stops to stand out. A-List FROWS, celebrity collaborations, sex appeal, spectacular sets, and the return of the supermodel conjured up an almighty $117 million in earned media value (EMV). TikTok stars became a more integral part of the parcel — both on and alongside the runway — while K-Stars flocked to the frow after an absence in London.

Lefty and Karla Otto reveal the data, insights, and influencers that made an impact at SS23 Milan Fashion Week.

MFWWomenswearSS23.pdf

Milan Fashion Week SS23 Reinforced the Importance of the Experience of Fashion

MFW Womenswear SS23

Following the passing of Her Majesty Queen Elizabeth II, London Fashion Week was plunged into a somber mood. SS23 was due to be rife with buzz, but following the announcement, marquee names from Burberry to guest designer Raf Simons announced they would postpone their shows as a mark of respect. The British Fashion Council advised other designers to cancel parties and reschedule shows that fell on the day of the Queen’s funeral. 

As a result, LFW was back-to-back, filled with outings from young designers and a handful of city-wide comebacks. 

Through it all, Karla Otto and Lefty team up to reveal the data, insights, and key influencers that impacted this season’s edition of London Fashion Week.

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In a Fashion Week like no other; London still delivered. Karla Otto and Lefty team up to reveal the data, insights, and key influencers that impacted this season’s edition of London Fashion Week.

LFW Womenswear SS23

It’s official: New York Fashion Week is back with vengeance. While Covid restrictions have impacted past seasons, the city came alive this September with homegrown comebacks, international one-offs, and a star-studded guest list.

New York had good reason to celebrate; 2022 marks the 60th anniversary of the CFDA, while Vogue celebrated its 130th birthday with a spectacular Vogue World show down that took over lower Manhattan with a full-scale street show and fair, produced by Bureau Betak. The event created a total of $3.1M EMV.

Although it wasn’t just physical activations that won attention this season; NYFW took the plunge into the Meta-verse, with brands such as Tommy Hilfiger (produced by Bureau Betak) PUMA, Kim Shui, Jonathan Simkhai, and the Blonds experimenting with metaverse streaming and NFTs to drive buzz amongst younger consumers and an international, digital fanbase.

Karla Otto and Lefty team up to reveal the data, insights, and key influencers that made an impact at this season’s edition of NYFW.

NYFWWomenswearSS23.pdf

New York Fashion Week is back with a vengeance, alive with parties, protest, and digital-first thinking.

NYFW Womenswear SS23

Men's Fashion Week resumed business as usual this season post-COVID-19 cancellations. Although smaller than the Women's Edition, it remains a big draw for industry professionals and celebrities, setting the stage for runway trends before September.


Paris maintained its status as the world's fashion capital this menswear season, generating 65% of the total EMV among Men's Fashion Weeks. Its influxes of heritage brands and socially savvy young designers who have mastered 360 event marketing captured the zeitgeist of social media. 


Meanwhile, Milan remains firmly on the menu for its classics, with Prada, Gucci, and Fendi impacting significantly. 


London's appeal remains on young designers; less influential attendees mixed with designers shifting their shows to more prominent cities deemed the event almost missable for S/S23 had it not been for keen press interest. As a result, the small-scale event garnered just 0.3% of Fashion Month's overall media value. 


Throughout this report, Lefty teams up with Karla Otto, combining data intelligence with industry know-how, for a report that uncovers the data behind the scale and statistics of Men's Fashion Week. ‍

MenswearRoundUpSS23.pdf

Men's Fashion Week resumed business as usual this season post-COVID-19 cancellations.

Men’s Fashion Week SS 23: A look back at key trends & insights

The final stop on the menswear circuit, Paris Fashion Week, plays host to some of the world's leading names in luxury. It draws in a sea of industry professionals and swarms of fashion fans desperate to catch a glimpse of the personalities attending the shows.

S/S23 was all about the spectacle. Extravagant sets included Louis Vuitton's giant race track, Dior's quaint countryside cottage, and a live rodeo at Casablanca. King of the destination show, Jacquemus transported guests to the scenic salt mountains of Arles. At the same time, AMI captured the essence of Parisian style with a show that overlooked the rooftops of Paris from Sacré-Cœur.

Lefty analyses the impact and influence across this season's shows.

PFWMenswearSS23.pdf

The final stop on the menswear circuit, Paris Fashion Week, plays host to some of the world's leading names in luxury.