Discover unparalleled insights into the ever-evolving worlds of fashion, beauty, and lifestyle with our extensive range of industry reports.

$33.4 billion in EMV. 500 brands. 11 categories. One year of data that shows exactly where beauty's momentum went and why.

Global beauty visibility grew 5% in 2025, a significant deceleration from previous years, but the headline figure masks a more interesting story. Masstige and Derma grew strongly. Niche Fragrance and Haircare Tools contracted. Wellness surged 45%. The fastest growing brands were the most platform-fluent, the most community-led, and the quickest to move their credibility away from a single source of authority.

The Lefty Insights team analyzed all the forces that defined beauty in 2025, from TikTok's emergence as the industry's dominant growth engine to a structural redistribution of authority from legacy figures to creator communities and what it means for the year ahead.

If you are making decisions about platform strategy, influencer investment, or category positioning in 2026, this is the data you need.

Lefty_TheBeautyIntelligenceReport.pdf

From $33.4B in Earned Media Value across 500 beauty brands, discover the trends, creator strategies, and platform shifts shaping beauty's future.

The Beauty Intelligence Report: Full Report Download

The Beauty Intelligence Report

Autumn/Winter 2026 marked a pivotal shift in how value is created across Fashion Month. While overall Earned Media Value (EMV) dipped slightly, Milan Fashion Week emerged as a powerful counterbalance, narrowing the gap with Paris and increasing its Share of Voice (SoV) by +21%.

Global visibility continued to be shaped by APAC talent, though with a notable evolution: Thai drama stars surpassed the impact of K-pop talent for the first time. Meanwhile, Weibo consolidated its role as a critical driver of visibility, as brands look to rebuild resonance in China.

Beneath these shifts lies a deeper transformation: luxury brands are moving beyond scale-driven visibility toward resonance and relevance. Hyper-targeted casting strategies, long-form storytelling and new intellectual voices all worked together to reshape the fashion month narrative.

What does that mean for your brand strategy?

Our Insights teams at Karla Otto, Lefty, and CTZAR, partner agencies of The Independents, joined forces to identify the season’s defining strategies, decodes the signals and cultural dynamics defining the future of luxury communications and marketing.

Fashion Week AW26 signals a shift from scale to substance, with brands focusing less on reach and more on cultural relevance and deeper engagement.

AW26 Womenswear Roundup

AW26 signals a shift from scale to substance, with brands focusing less on reach and more on cultural relevance and deeper engagement. Our Insights teams at Karla Otto, Lefty, and CTZAR, partner agencies of The Independents joined forces to identify the season’s defining strategies.

Building on 2023’s focus on culture and 2024’s exploration of entertainment, 2025 marked the era of radical proximity. It was the year the digital divide vanished, as celebrities and brands invited global audiences into their inner circles like never before.

But what truly defined the cultural zeitgeist? From the season’s most viral runway moments to the emergence of entirely new lifestyle categories, we’ve identified the forces that commanded the world's attention.

The Year in Data 2025 report marries Lefty’s cutting-edge technology, data insights with Karla Otto’s peerless creative insights. Together, we unpack the high-impact strategies of the past year to provide a strategic blueprint for brand marketing in 2026.

A Year in Data 2025: Unpack high-impact marketing strategies and trends. Get the strategic blueprint for brand success in 2026.

A Year in Data 2025: Full Report Download

A Year in Data 2025: A Look Back and 2026 Trends Revealed

A Year in Data 2025

From viral livestreams to cinematic storytelling, SS26 set a new benchmark for fashion communications. With a record-breaking $881.2M in Earned Media Value (+5% YoY), driven by more content (+23%), creators (+22%), and engagement (+6%), the season proved Fashion Month’s growing social power. As audiences expand beyond the runway, brands stood out through bold, entertaining storytelling — from interactive activations to pop-culture collaborations. To unpack the trends behind this impact, our Insights teams at Karla Otto, Lefty, and CTZAR — part of The Independents — decode the data shaping fashion and influencer marketing.

SS26 Womenswear Roundup

The Cannes film festival is more than glamour—it's a global stage where brands align with culture, cinema, and star power. In 2025, luxury houses like Lacoste, Chanel, and Saint Laurent took on creative roles in film production, while emerging markets and talents from APAC to LATAM reshaped influence. This report uses Lefty’s data to decode how brands made an impact—and what it means for the future of cultural marketing.

2025 Cannes Film Festival

In Q1 2025, influencer marketing in hospitality and airlines showed contrasting trends. Hotel EMV dropped 34% amid reduced mega influencer activity, while airlines saw a 28% boost through strategic, high-impact collaborations. TikTok gained share, driving travel discovery through immersive content. Culturally relevant and niche storytelling proved key to performance across both sectors.

Q1 2025 State of Influencer Marketing | Hospitality & Airlines

Free influencer marketing reports: EMV rankings, fashion week analysis and brand benchmarks across beauty, luxury, sports and more.

Influencer Marketing Industry Reports & EMV Data | Lefty

Industry Reports

Get ready to jump on the latest trend in fitness! The running shoe market has grown substantially, and HOKA is leading the pack thanks to its savvy use of influencer marketing. This report covers the top running shoe brands and offers insights into the most effective strategies in this competitive industry. Discover how HOKA stands out from heavy hitters like Asics, Brooks, and Saucony, and learn how these players are set to evolve in the coming year. Whether you're an athlete, a marketer, or just a shoe aficionado, this report is a must-read for anyone interested in the exciting world of running shoes.

RunningShoes2022.pdf

As the running shoe market grows substantially yearly, see which brands are the up-and-coming players to watch.

Running Shoe Market Study 2022

Catch up on the latest trends and highlights from AW22 with our cutting-edge rundown of the top moments across four buzz-worthy Fashion Weeks. Despite a decline in visibility of 13.6% compared to SS22 shows, Paris stood out from the rest as the only fashion week city to see growth in EMV. Our inclusive and dynamic coverage of the season's key events takes you through the major trends and key influencers you need to know to stay ahead of the curve.

WomenswearRoundUpAW22.pdf

Discover all the key moments from AW22 with our dynamic and inclusive rundown of the season's top moments across four fashion weeks.

Industry Reports

Our collection

Running Shoe Market Study 2022

Roundup Women's Fashion Week AW 2022